Ford Tourneo Custom vs Kia Optima

What's the difference?

VS
Ford Tourneo Custom
Ford Tourneo Custom

$57,990 - $73,990

2025 price

Kia Optima
Kia Optima

2018 price

Summary

2025 Ford Tourneo Custom
2018 Kia Optima
Safety Rating

Engine Type
Inline 4, 2.0L

Inline 4, 2.4L
Fuel Type
Diesel

Unleaded Petrol
Fuel Efficiency
0.0L/100km (combined)

8.3L/100km (combined)
Seating
8

5
Dislikes
  • Side window blind spot
  • Huge, unassisted tailgate
  • Fiddly manual gear selection

  • Removed some good stuff to lower price
  • Not as good looking as pre-facelift model
  • A bit basic inside
2025 Ford Tourneo Custom Summary

This idea hasn’t always worked out too well. Take a parcel-van (in this case the Ford Transit Custom) strip out the rubber matting and cargo barrier and bolt six or seven seats into what was the load area. Sure, the original vehicle to use this concept, the Volkswagen Kombi way back in the 1950s, got away with it, possibly because there wasn’t anything better around.

Ford has plenty of history with this notion, too. The first Transit of 1965 was also available as a mini-bus, but worked okay because the Transit itself was such a car-like departure from the commercial-vehicle norm.

Things didn’t go so well for Ford in the early 1980s, however, when the Econovan-badged parcel van it shared with Mazda (the E2200) was fitted with eight seats, given some fuzzy velour trim and dubbed the Spectron. And it was dreadful. In fact, so bad, that it made the contemporaneous Mitsubishi Nimbus and the even more forgettable Nissan Prairie seem like vastly superior alternatives to the job of moving people. Only because they were.

Early versions of the Spectron retained the Econovan’s crude suspension, wheezy (and fragile) little engines and even the tiny dual rear wheels that entirely deprived the vehicle of any traction. In fact, dreadful doesn’t even cover it.

So you can see why Ford might be a bit antsy about me referring to the new Tourneo (a badge that has been around in Europe for decades) as a Transit Custom with extra seats and windows. Yet that kind of sums it up (up to a point, anyway). Luckily, the Transit Custom itself is a pretty sorted thing these days, so maybe Ford has nothing to worry about. Maybe…

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2018 Kia Optima Summary

There are plenty of reasons why you should still consider a mid-sized sedan like the Kia Optima. I’m sure there are… just let me think about this for a sec…

Okay, so this part of the market is dying. A decade ago, sedans like this were really popular, but now there are heaps of alternative options. Yep, people are going for mid-sized SUVs rather than mid-sized sedans like this.

But that doesn’t mean models like the just-updated 2018 Kia Optima are without their reasons for being. I’m just not sure the facelift has made it more appealing to look at…

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Deep dive comparison

2025 Ford Tourneo Custom 2018 Kia Optima

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