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What's the difference?
S FAR as makeovers go, Hollywood has nothing on the transformation of Ford's small SUV.
Based on the Fiesta supermini only sold here in sizzling ST form, but using a stretched and widened version of its platform with heavily reworked underpinnings, the strikingly styled Puma is as charming – beguiling even – as its EcoSport predecessor was awkward. And we're talking about capabilities that are more than merely skin deep here.
We're not alone in our admiration – one respected UK publication awarded the Ford a 'car of the year' gong – and after nearly a month with our range-topping ST-Line V (for Vignale), we can understand why.
But the German-engineered, Romanian-made Puma is also a complicated proposition in Australia that requires some context, because it is certainly not for everyone.
Is it a station wagon or an SUV? It's kinda both. The new Outback AWD Sport XT has the AWD capabilities of an SUV but the concise handling of a station wagon and it's a wonderful combo for a family car.
The Sport XT is one of the two models Subaru is offering with a new turbo-petrol engine (hurrah) and it sits second from the top in the line-up but how does it stack up after a week with my family of three? Check it out below.
If a minimum price and maximum interior space are your priorities, then the Puma is not for you. Especially so in the flagship ST-Line V, which may seem too small and a tad cramped compared to, say, a Seltos, C-HR or ASX.
Where the Ford excels, typically, is in the way it encourages the keen driver while cosseting four occupants (and a surprising amount of their cargo). There's a poise and maturity to the way the Puma moves that puts it on a par with or even beyond some premium compact SUVs. Even the styling is a statement. If the badges (and dashboard) were covered, you might be convinced this cat is actually a Jag.
If all that is more important, then the ST-Line V is for you. The very antithesis, then, of the unassuming and unloved EcoSport the Puma usurps.
The Subaru Outback AWD Sport XT has been a great car for my family this week. It was popular with everyone and for good reason. It has loads of space, it's easy to handle and now has the grunt under the bonnet to satisfy me as a driver. However, you are paying for that grunt with the thirsty engine and that could become tiresome with the rising costs of fuel. At this price point, I also didn't love the weird-feeling material on the seats but it still impressed with its practicality and the safety features.
My son enjoyed being in this and loved the green accents and cool 'army' green colour. It was also a great height for him to get in and out of unassisted.
If you search for the 1998 Puma coupe, you'll see some vague similarities with its modern SUV namesake, especially in their anthropomorphic face. It's in the eyes. There are also hints of Aston Martin (DBX), Porsche (Macan) and – let's face it – Mazda (CX-3).
Yet the real achievement lies in the way Ford has managed to make a 4.2-metre-long by 1.8m wide by 1.6m high crossover look so svelte, with the resulting balanced proportions, flowing lines and taut surfacing giving the Puma quite an athletic visual presence. After the EcoSport failure, head-turning looks were deemed paramount.
The extra girth gained by widening the Fiesta's platform allowed Ford's designers to create a muscular body that could also accommodate a metre-wide tailgate opening, while beneath the cargo floor is an exceptionally deep storage box, bringing better-than-expected practicality to boot.
Subaru has been pushing for sharper robust shapes lately and this is no different. It's a large car being 4870mm long and 1875mm wide but it still feels like a station wagon with that 1670mm height!
Everything is proportional and well sculpted with a long nose being complemented by sharper accents, like the rear tail-lights that jut out.
There are some areas of interest, like the green accents on the roof rails and black plastic body moulding, that tie in nicely with the contrasting green stitching of the interior trim.
The interior is pleasing to look at with the two-tone synthetic leather trim throughout, tapered cutaways in the dash and doors, plus stacks of soft touchpoints.
The only thing I don't really like is the 'water-resistant' material in the middle of the seats. It feels very synthetic and I wonder how it will wear over time.
Overall, it's a very handsome car, inside and out.
Compact yet spacious, the ST-Line V's interior has strong as well as weak points.
Let's start with the latter. The most obvious connection with the Fiesta is in the Puma's dashboard, which is largely shared between the two. After all the effort expended on the design and chassis, this is somewhat disappointing. There's nothing wrong essentially with the fascia's aesthetics or functionality – it's just that the look is humdrum and dated. What's needed is something with the visual wow factor as found in the latest Peugeot 2008, especially at this price point.
Yet Ford has at least tried to put some tinsel inside this most expensive version of its smallest SUV.
Stitched perforated leather seat facings, carbon-fibre-look trim and soft vinyl coverings in key touchpoint areas bring an upmarket look and feel, backed up by a now-familiar digital instrumentation layout, a lovely flat-bottomed three-spoke steering wheel, easy and intuitive multimedia interface and a wireless phone charger. That electronic cluster, by the way, changes colour and markings but doesn't have the scope of multimedia displays of, say, Audi's Virtual Cockpit. It's comparatively rudimentary.
Conversely, there's a solidity and quietness as well, offering a level of refinement that's usually found in more-premium Euro alternatives. We weren't expecting that, though of course this is a German Ford product.
Our test car also boasted a vast glass opening sunroof, adding to the opulence. With all this gear, the ST-Line V's cabin is properly appealing.
On the practicality front, entry and egress is pretty good, the driving position is excellent (thanks in no small part to a big amount of adjustability for both the steering column and seats), the front cushions themselves are sumptuously enveloping, while wide door pockets and a big glovebox obviously come in useful. And there's a USB-C outlet in the centre cubby between the seats. How modern.
However, rear vision out is poor, there are no seat warmers and some of the lower-lying plastics are a bit drab.
The back seat isn't really suitable for people over 175cm, as kneeroom is limited and taller scalps may scrape the ceiling with the twin-pane sunroof in situ. The latter also means no overhead grab handles.
But the backrest angle and cushions themselves are fine, even for longer journeys. Just don't expect to squeeze a third adult in the back unless rubbing shoulders won't bug you. Note, too, that the rear cushion does not slide or tilt forward to allow for a lower load area when the backrest is folded down. Pity.
There is a receptacle in both doors for small bottles but no cupholders whatsoever (how can Ford call itself an American company?), or face-level air vents – though the large dash vent outputs do reach the rear. Amenities such as USBs and cupholders are AWOL; and vision out from back there is limited by the high shoulder line. Tough if you're trying to peer out. Sorry, Fido.
The Puma's overall compact footprint and rear packaging clearly suggest that this is aimed at singles, couples, or couples with smaller kids/pets to transport around.
Still, for a small SUV, the cargo area isn't bad at all. The standard floor depth is fairly generous, with a long and flat loading area, but below that is a narrower yet deeper waterproof area, while under that again is a space-saver spare wheel. Clever. Also intelligent is the luggage cover that lifts automatically with the tailgate, as per Mazda's CX-5.
For the record, cargo capacity is rated at 410 litres with the 60/40 split-fold rear seats erect – or 1170L with them folded down flat. These figures far outstrip the CX-3.
To sum the cabin experience… it's far-better than its Fiesta-sourced dashboard may suggest, while the ST-Line V treatment goes a long way in helping justify the premium. That's a win.
I love how roomy the interior is. Taller occupants will be singing its praises (from both rows).
The 213mm ground clearance also makes this the perfect height to get in and out of, for my six-year old all the way to my 72-year old father. No grunts or complaints were heard this week!
Individual storage is great with a large glove box, middle console with a shallow shelf, two cupholders and drink bottle holders in the first and second rows plus double-sleeved map pockets in the second row.
Boot storage is good with 522L of capacity and a level load space – perfect for sliding in a pram or luggage.
There's no underfloor storage because of the full-size spare tyre but there are little pockets on the side of the wheel arches for smaller items. You can bump up the storage to 1783L when the back row is folded flat.
Considering Subaru's sponsorship of the ski fields, I was surprised that the back row only has a 60/40 split fold configuration and not a 40/20/40, which would allow for internal stowage of longer gear… like skis. However, you do get strengthened roof racks with anchor points for bigger gear.
The amenities in each row are pretty good, too. The rear seats enjoy directional air vents, USB ports, reading lights and heated outboard seats.
I enjoyed using the tech this week, it's easy to use and looks good. My favourite combo.
The 11.6-inch touchscreen multimedia system has built-in satellite navigation and wireless Apple CarPlay and Android Auto. It was ridiculously easy to connect my iPhone and I like the Bluetooth connectivity, too.
There is a USB-A and USB-C port and (unusually) an 'aux' port in the front row, but backseat passengers can also stay charged up with two USB-A ports. There are two 12-volt sockets for other charging options but basically, you're sorted with outlets.
In Australia, the Puma plays in the burgeoning 'Light SUV' segment, so goes up against the ageing yet athletic Mazda CX-3 as well as Honda's HR-V, along with more recent challengers like the Hyundai Venue, Kia Stonic, Nissan Juke II, Toyota Yaris Cross and Volkswagen T-Cross. All are ready to pounce on the bestselling Hiroshima crossover.
What every one of these baby SUVs have in common is that they're based on B-segment – or supermini – platforms. However, prices and sizes do blur in this corner of the class, with larger small-car-derived rivals from the 'Small SUV' segment above, led by the Mitsubishi ASX, Kia Seltos, Mazda CX-30 and Hyundai Kona, also in the Ford's crosshairs.
Formidable opponents indeed, and just like that, the first big hurdle appears for the Blue Oval hopeful. Puma is Light SUV-sized but Small SUV-priced, with the entry-level grade kicking off from a tenner under $30,000, and before on-road costs. That's even more expensive than the VW.
This instantly eliminates it from many buyers' radars.
In contrast, a CX-3 Neo Sport starts from just $22,890. But that's with a manual gearbox, plain interior and steel wheels, whereas the Puma includes a ripper turbo engine/auto combo, climate control, a smartphone app that allows for remote vehicle location/ locking/unlocking/starting, voice-activated sat nav, wireless smartphone charging, lane-departure warning and assist, traffic-sign recognition, driver impairment monitor, 17-inch alloys and a leather steering wheel.
Along with other goodies like AEB with pedestrian alert, reverse camera, Bluetooth audio and telephony, Apple CarPlay/Android auto, digital radio, live traffic updates, fuel-saving engine stop/start, auto headlights, rain-sensing wipers, adaptive cornering fog lights, powered folding mirrors, push-button start and puddle lamps, the Puma looks and feels up-spec inside. To match most of that stuff in the CX-3 you'll need a Maxx Sport auto from $26,890.
Rising to the $32,340 ST-Line drops the Puma's ride height by just 2mm (to 164mm), but adds firmer suspension, a body kit, glitzier alloys, sports seats, a 12.3-inch digital instrument cluster, flat-bottomed steering wheel, paddle shifters and racier trim for a racier experience, though it loses the climate control for a manual air-con set-up. Strange. This grade might just be the sweet spot in the Ford's range, though it does sit about $1300 higher than the CX-3 sTouring equivalent.
Finally, the subject of this test, the ST-Line V, scores privacy glass, lashings of chrome, keyless entry/start, leather upholstery, climate control, premium audio, a powered tailgate and 18-inch alloys. All for $35,540, it's about on a par with CX-3 Akari, but lacks the latter's powered driver's seat and heated front cushions, among other items. The Mazda also goes one better with a $2000 AWD option from all mid-level grades up, as well as manual availability.
We recommend the $1500 Park Package, which ushers in adaptive cruise control with full stop/go and lane-centring tech, as well as blind-spot detection and auto parking. Premium paint adds $650, a panoramic roof $2000, roof rails $250 and a black roof $500.
Against compelling alternatives costing less, like the high-flying Seltos Sport+, CX-30 G20 Touring and Toyota C-HR Koba, the ST-Line V struggles to make sense on paper. Can the Puma's cabin and driving experience claw back its obvious price disadvantage?
The Sport XT will cost you $52,190, before on road costs, but you get a lot of features fitted as standard, which makes it feel like you're getting your money's worth.
Some of those features include, electric heated front seats, heated rear outboard seats, powered tailgate, dual-zone climate control, wireless Apple CarPlay and Android Auto, satellite navigation, Bluetooth connectivity, 18-inch alloy wheels, a full-size spare tyre and a large 11.6-inch touchscreen multimedia system.
And that's just a 'few' of the features! Even the entry-grade has great specs, if you didn't want the extra power from the turbo-engine.
A multiple international engine-of-the-year winner, the compact and lightweight, 999cc 1.0-litre twin-cam three-cylinder turbo petrol unit is the sole choice for now. Driving the front wheels via a seven-speed dual-clutch transmission (DCT), it delivers 92kW of power and 170Nm of torque.
With no all-wheel drive option, there are instead five driving modes – Normal, Sport, Slippery (for snow) and Trail (gravel) applications, working on the traction, stability and transmission algorithms to mimic some of the benefits of AWD. In the ST-Line V, a set of paddle shifters are fitted in lieu of the sadly-absent manual gearbox.
Owners of the previous-shape Fiesta S and EcoSport would be familiar with the 1.0T's smooth and strident performance, though these 2010s models used a completely different type of DCT. This was the highly-publicised Powershift, which consisted of a dry-clutch system, and was prone to a multitude of problems and failures in the petrol-powered auto versions.
In contrast, the Puma adopts a next-generation transmission dubbed 7DCT300; related to the item found in some smaller Mercedes-Benz, Renault and Nissan models, it instead employs a more-robust wet-clutch system with a higher torque threshold, so promises to be far more durable and reliable than the problematic old dry-clutch unit.
Our model has the new 2.4-litre, four-cylinder, turbo-petrol 'boxer' engine with a maximum output of 183 kilowatts and 350 Newton metres of torque. That's a big step up in power from the previous non-turbo engine.
The continuously variable auto transmission is relatively smooth and the combo means this handles open-road and urban conditions well.
The Puma's official combined average fuel consumption figure is just 5.3 litres per 100km, which works out to 121 grams per kilometre. Fitted with a 42-litre fuel tank, the potential range averages out to almost 800km between refills.
Out in the real world, we managed an exceptional 6.2L/100km, no doubt helped by an ever-eager stop/start system (which, annoyingly, kills the air-con when it extinguishes the engine; we found ourselves constantly pressing that 'off' button as the days wore on). This figure was achieved in motorway-heavy driving scenarios, albeit loaded with holiday gear and with the air-con blaring.
So, we took another, urban-focused test, in lots of slow-moving traffic situations, and averaged a still-solid 8.0L/100km.
Note, that while the Puma requires 95 RON premium unleaded, it's also perfectly happy on – and is even recommended by Ford for – the cheapest petrol currently offered in Australia, 94 RON E10 unleaded. Either way, the ST-Line V is a frugal small SUV.
The official combined fuel cycle figure is 9.0L/100km. Real world testing saw my figure at 9.6L/100km but that was after heavy open-road driving this week.
Unfortunately, it's thirsty and urban-dwellers will feel that the most at the bowser, but the upside is getting the extra grunt from the turbo.
The Outback has a relatively small 63L fuel tank for its size and only takes premium fuel (95 or higher).
If the Puma's pricing is complicated, its cabin surprising accommodating and its real-world efficiency particularly parsimonious, then the upward trajectory of pros over cons continues with performance that's downright spirited.
Around town first. A small-displacement engine plus a turbo plus a DCT usually spell interminable spells of lag when all the driver longs for is an instant and measured response to a right foot flexing down onto the throttle.
But the Ford largely sidesteps such pitfalls. Though momentarily hesitant at take-off, the three-pot turbo does then get down to business in no time, with a sustained and satisfying surge of thrust as the revs grow, accompanied by a lusty and raspy thrum that's entirely in keeping with the Puma's track-pants appearance. And it doesn't let up either, with speed building up strongly through the gears, and much more so than the mere 999ccs suggest. Great for overtaking, or taking over a rapidly diminishing gap in the peak-hour derby.
Selecting Sport (a fiddly action that's located too far from the driver for safe eyes-on-the-road operation) lights an even bigger fire in the Puma's belly, with punchier acceleration and a very attentive transmission tune, slicing seamlessly through the seven ratios, leaving you in awe that a heart so small can possess such deep lungs.
Where the Ford really leaves an indelible mark is its enthusiasm to corner just as keenly, armed with brilliantly slick steering and a planted chassis that is set up to both encourage and interact with the driver. Minimal body roll and lots of grip from a quality quartet of Continental tyres ensure the Puma can be punted about like a sporty little hatchback, while the electronic safety tech allowing just enough leeway for lots of fun before they gently reel everything back into line.
We cannot think of a more enjoyable small SUV. And, by the way, those same driver-assist systems provide exceptionally nuanced lane-keep and adaptive cruise-control intervention – certainly they're right up there with the premium SUV brigade.
Given that our Puma wore 215/50R18 rubber, on a 'sports' suspension tune, the ride around town is commendable, with ample cushioning from the rough stuff. There is some tautness to the ride, but it isn't hard or rough; the ST-Line V walks a fine line between urban-agility and surface-decay isolation. In other words, it's commendably relaxing to travel in.
At higher speeds, some road and tyre noises do permeate through inside, and those Dumbo door mirrors do create some wind whoosh, but overall, given how dynamic the chassis is, the Puma feels grown up and sophisticated.
I thoroughly enjoyed driving this. The engine is powerful enough to easily handle winding mountain roads, always a plus in a big family car, but the pick up is also good and you can zip across traffic or overtake when needed.
The cabin is delightfully quiet and the suspension creates a smooth ride without being floaty.
The tight 11m turning circle and accurate steering means cornering feels concise and controlled.
It's pretty easy to manoeuvre this around but you'll miss having front parking sensors in a tight car park because the nose is deceptively long.
I like how crisp the image is from the reversing camera but it's disappointing that it doesn't have a 360-degree view camera for where this Sport XT sits in the model range.
Tested under the 2019 Euro NCAP crash-test regime, the Puma scores a top five-star ANCAP rating.
However, this means it does not meet the more stringent frontal offset crash, side impact crash and far-side impact crash-test criteria introduced by ANCAP for 2020 model-year vehicles – despite launching in September of that year.
Safety items include dual front, front-seat side and side curtain airbags (six in total), AEB with pedestrian and cyclist detection (working between 7km/h and 80km/h), lane-departure warning, lane-keep assist, traffic-sign recognition, driver fatigue alert, rear parking sensors, tyre pressure monitors and emergency assistance. These come on top of anti-lock brakes with electronic brake-force distribution and brake assist, stability control and traction control.
As mentioned earlier, adaptive cruise control, active park assistance, front parking sensors and blind-spot detection are part of the $1500 'Park Package'. Do it.
The safety features are well-stocked in this and it has items I always like to see on a family car, like LED daytime running lights, automatic emergency braking, rear emergency braking, lane departure alert, lane keeping aid, blind-spot monitoring, rear cross-traffic alert, a reversing camera and rear parking sensors, but not front parking sensors, which you'll miss.
A highlight is the 'Driver Monitoring System' which is a fantastic feature.
The system literally watches you and scans your face for signs of drowsiness and distraction. If it detects them, it will sound an alert and a pop up comes on in the instrument panel.
I tested the sensitivity a lot this week and couldn't stump it. Thumbs up.
The Outback has seven airbags, but it is missing the newer front centre airbag, which is a shame.
It's been awarded a maximum five-star ANCAP safety rating from testing done recently in 2021.
There are ISOFIX child seat mounts on the outboard rear seats and three top tether child seat anchors.
The back seat is wide enough that, with the right seats, you should be able to fit three side-by-side.
There is enough room for front occupants when a 0-4 rearward facing child seat is installed.
Ford offers the industry-average warranty of five-years/unlimited kilometres. Services intervals are every 12 months or 15,000km.
There is also a capped-price servicing scheme under the 'Ford Service Benefits' banner, with the first four years/60,000km of 'A and B' logbook services pegged at $299 per visit, and then between $320 and $560, for up to 12 years.
There is also a Ford loan car program, SYNC 3 map updates and Motoring Club Membership included during that time frame.
On-going costs are always something to consider and the Outback comes with a five-year/unlimited km warranty, which is standard for the market.
You can choose either a three- or five-year capped-priced servicing plan, the services average on the more expensive side at $515 annually on the five-year plan.
Servicing intervals are pretty good at every 12 months or 15,000km, whichever comes first.