Ford Maverick vs Ford F-350

What's the difference?

Is this the car Ford Australia is crying out for? 

It’s a question we’ve been asking ourselves from afar ever since the Maverick first appeared in the USA in 2021. In simple terms this is an SUV disguised as a ute, or if you prefer to look at it another way, a ute designed for the urban environment. 

Why does Ford Australia need it? Because utes are what it does best and SUVs are what it struggles with. The Ranger is, by some margin, its best-selling model and the F-150 is coming to a showroom near you soon, while the Escape SUV has been dropped due to consistently low sales. 

The Maverick isn’t quite a true replacement for the Falcon ute, but it’s arguably closer in concept than the more rugged Ranger.

It’s the kind of vehicle that should pacify people calling for Subaru to bring back the Brumby. In other words, this is a vehicle that has the potential (key word) to appeal to a broad audience; even more so than the niche Bronco off-roader.

There's a significant catch, though. Ford doesn’t make it in right-hand drive.

Fortunately for CarsGuide we were recently given the opportunity to sample the Maverick in the USA getting behind the wheel of the XLT Tremor variant in Los Angeles, California.

Ford’s legendary F-Series has been America’s best-selling truck for more than four decades. A major factor in that success is the Super Duty range (F-250/F-350/F-450), which reports for duty when loggers, landscapers, miners, oil-field workers and anyone else with seriously heavy on- and off-road load-hauling requirements needs more than the entry level F-150 can deliver.

Not surprisingly, such extreme-duty towing is also required in Australia, particularly by tradies with heavy equipment, and/or for recreational and sporting pursuits that involve multi-axle caravans, horse floats, boat trailers and the like. Some of these large trailers feature a goose-neck design which requires a prime mover-style turntable coupling mounted in the cargo tub.

There are a number of small volume importers which cater for these specialised requirements, including Harrison F Trucks at Melton in Melbourne’s outer west. Harrison provides ADR-approved right-hand drive conversion, local certification and sales/after-sales service for these American giants, one of which we recently sampled for a few days to see what life is like in the world of the Super Duty.