Ford Focus VS Audi S3
- Refined styling
- Roomy interior
- Advanced safety equipment
- Blind spot warning standard only on Titanium
- Auto transmission can seem indecisive
- No manual gearbox
- Virtual cockpit
- Accessible performance
- Handsome styling
- Harsh ride
- Limited rear-seat headroom
- Engine runs out of huff at top end
Ford has just released its new-generation Ford Focus. Do you know what that means? It means we're at a monumental point in history that, while nobody will ever really remember it, could impact you greatly.
Because like the automotive equivalent of planetary alignment, we are reaching a moment when Toyota, Mazda, Hyundai and Ford will have all brought their latest-gen small cars to market at about the same time.
Okay, you may not find that exciting. But it means you've now got the most current technology, styling and safety features to choose from right across the board, with Ford the latest to throw everything it's got at its new small-car contender.
All that and more as we take you through the launch of the 2019 Ford Focus, where we tested the hatch in the Trend and ST-Line grades, and the new wagon, too.
|Engine Type||1.5L turbo|
|Fuel Type||Regular Unleaded Petrol|
Audi was the first to market with a premium small performance sedan in 2014, with its four-door S3 combining luxury appointments with a punchy engine.
The German brand has largely enjoyed free air in the somewhat niche segment, but now Mercedes-AMG has launched its A35 sedan and BMW's 2 Series Gran Coupe-based M235i is set for a 2020 introduction to try and steal some of the S3's thunder.
With a new-generation version expected around the corner, Audi has updated its S3 with more kit to keep things fresh against its new rivals.
Now priced at $65,800 in sedan form, and $64,200 for the five-door Sportback hatch, does the S3 still have what it takes to stave off the competition?
|Engine Type||2.0L turbo|
|Fuel Type||Premium Unleaded Petrol|
Different but more refined looks, a smaller but powerful-for-its-size engine, plenty of advanced safety equipment and more room than ever before, the new Ford Focus is much better than the model before it. And it has to be – the competition is fierce.
The sweet spot in the range is the ST-Line hatch with its long list of standard features, comfortable ride and impressive handling.
Is the new Focus a car to take on the might of Hyundai and Toyota? Tell us what you think in the comments section below.
Despite being close to the end of its lifecycle, the Audi S3 sedan remains a solid choice for those looking for punchy performance wrapped in a premium package.
There is a bit of a trade-off in comfort for the extra performance, but it never strays towards being too unbearable or unliveable.
If you can survive with just using the rear seats occasionally, the S3 sedan also serves up one of the best front-seat interiors on the market, even after all this time.
This new-generation Focus is completely new, and that goes for its design, the structure of the vehicle and the platform that underpins it all.
That grille, though poutier than before, still makes this new car recognisable as a Focus, but the rest of the car’s styling is a fairly big step away from the look of the previous model. The nose looks more elongated and turned down, and the headlights have an irregular shape (which somehow works) and they're helped to look more defined by the LED running lights that sit above each headlight like an eyebrow.
That front-end may take some getting used to, but I think most will like the rear exterior styling straight away. The hoisted-up style to the rear of the previous car is gone and the illusion is now a car which sits lower and level. I particularly like the Focus badging across the tailgate, too, which is reminiscent of Fords of the 1960s.
The car’s profile has changed, too, with the window structure simplified. Previous versions of the car had rear quarter glass; a small porthole which looked into the boot. That's now been incorporated into the door glass, which means the rear passenger aperture is larger.
Inside, the cabin has been decluttered of its galaxy of buttons, and that busy interior has given way to a more minimalist design with many of the functions moved to the large dash-top screen. That said, the steering wheel still has way too many buttons for my liking or need.
Telling the grades apart may not be obvious at first, but the ST-Line car is recognisable thanks to the blacked-out grille, more aggressive bumper treatment with its air-blade style design around the fog lights, and its twin exhaust. The car itself sits 10mm lower on sport suspension.
You can pick a Titanium from the inside by its leather-accented seats, multi-colour ambient lighting and the B&O sound system speakers.
The ST-Line’s seats are upholstered in a mesh-fibre material with leather accents and red-stitching, and there’s a flat-bottomed steering wheel and metallic brake and accelerator pedals. The wagon version of the Focus only comes in the ST-Line grade, and it comes with roof rails and a cargo cover.
The Active grade is the most recognisable of the Focus family due its higher-riding stance and its plastic wheel-arch cladding. The Active suspension has it sitting 35mm higher than a Trend grade, and while that doesn’t seem like much, the overall affect is quite dramatic, giving the Active a true SUV-like appearance.
There are nine colours to choose from, including Ruby Red, Orange Glow, Desert Island Blue, Blue Metallic, Shadow Black, Magnetic, Moondust Silver, Metropolis White and Frozen White.
At 4378mm end to end, the Focus hatch is 18mm longer than the previous model, while at 1454mm tall it's 13mm shorter, and it's 1979mm wide including the wing mirrors.
While you might struggle to fit something like a full-sized bike into the boot of the sedan, the extra cargo capacity would easily accommodate extra grocery bags or a stroller.
We actually think the sedan looks better than the hatch, as the styling is a little more mature and grown up. It actually looks like a shrunk down A4!
The 19-inch wheels fitted to the S3 also help fill its slightly blistered wheelarches, while subtle nods to its sportiness can be seen in the red brake callipers and quad exhaust tips.
The rest of the S3 sedan is unmistakably Audi thanks to its singleframe front grille, strong shoulder line and contrasting side mirrors.
Inside, sports seats with Audi's unique diamond-quilting are fitted for the front occupants, while the rear bench seats also feature the bespoke finish – at least on the outboard pews.
Between the driver and front passenger sits a small storage cubby, the gear shifter, multimedia controls and two cupholders.
In the centre stack, you will see climate controls, the drive mode selector and a small screen above circular air vents.
Everything in the cabin is laid out in a clever, ergonomic fashion, though we will note the central cupholders won't be much use for anything bigger than a small coffee cup.
The best part of the interior is easily the virtual cockpit, which lays out all the information you need right in front of you. It's even customisable, so you can adjust the sizing of the satellite navigation maps or media system.
The new Focus is longer by about 18mm, but it’s the wheelbase which has increased the most dramatically (by 52mm) and that means more space inside.
I’m 191cm tall and I can just sit behind my driving position without my knees touching the seatback – I wasn’t able to do that in the previous Focus. Headroom is also great for me in the backseat.
The entire cabin feels roomy, actually. For this new model the dashboard was moved 100mm further forward, opening up more space in the cockpit. Even the gear shifter being a rotary dial has freed up room.
Storage throughout is pretty good, with a deep centre console bin covered by the armrest and a hidey-hole in front of the shifter, plus two cup holders and big bottle holders in the doors up front. The door pockets in the back are big, too, but there are no cupholders in the second row.
Boot space is for the hatch is 341 litres packed to the cargo cover with a space saver spare, while the wagon’s cargo capacity is 575 litres. With the back row down, the hatch can fit 1320 litres and the wagon can do 1620 litres.
Being a small sedan, the S3 doesn't exactly boast heaps of interior space, but there is enough for a young family or a group of four adults over short distances.
Our head can just about fit in the rear outboard pews, but our necks were a bit sore after trying the middle seat. For reference, this writer measures about 186cm.
Leg room was pretty good though, even with the front seats set-up for someone our size, though again, we'd only recommend small children for the middle seat.
Amenities in the rear are sparse, with just a 12-volt socket to charge devices and rear air vents to keep passengers entertained.
The door cards will swallow small bottles, but not much else, while there is no fold down centre armrest or cupholders.
The front fares a little bitter, with larger door pockets, a glove box and central storage cubby, but don't expect to be moving houses in the S3 sedan.
As for the boot, its deep and wide with a cargo net to keep things tumbling round, and is generous enough to swallow 390 litres of volume with the seats in place – that's about 50L more than the Sportback.
Price and features
Ford has priced its new Focus competitively compared to rivals like the Toyota Corolla, Hyundai i30 and Mazda 3, but its most affordable grade does kick off at a slightly higher level than the entry-level cars for those other brands.
That start point for the Focus hatch range is the Trend grade, with a list price of $25,990. Above it is the ST-Line, which is a sporty spec, for $28,990. And at the top of the hatch range is the $34,490 Titanium. There’s also a wagon version of the Focus in the ST-Line grade for $30,990.
But wait, there’s more. Ford is offering an SUV-style version of the Focus for the first time. It's called the Focus Active, and it'll cost $29,990. We’ll cover the physical differences between it and the rest of range in the Design section below.
Coming standard on the Trend is an eight-inch display screen with sat nav, Ford’s Sync3 voice activated media system, Apple CarPlay and Android Auto, digital radio, a six-speaker stereo, a Wi-Fi hot spot, single-zone climate control, rain-sensing wipers, a rotary-style gear shifter, LED running lights, paddle shifters, halogen headlights and 16-inch alloy wheels.
The mid-spec ST-Line takes the Trend’s features and adds dual-zone climate control, wireless phone charging, floor mats, puddle lamps, privacy glass and 17-inch alloys wheels. There’s also the sports suspension, which we’ll cover in the Driving and Engine sections.
The top-of-the-range Titanium brings a B&O 10-speaker sound system, heated front seats, leather accented upholstery, roof rails and LED headlights.
Priced at $65,800 before on-road costs, the S3 sedan is about $6500 cheaper than its $72,500 Mercedes-AMG A35 sedan rival, but still comes loaded with what you'd expect in a premium small car.
Close to the end of its life, Audi bundled nearly $9000 worth of extras in the S3 sedan at no extra cost late last year, which includes the aforementioned 19-inch wheels, metallic paint, Nappa leather sports seats, wireless smartphone charger, magnetic suspension, and Bang & Olufsen 13-speaker sound system.
A sports bodykit is also fitted as standard, while LED headlights, keyless entry, push-button start, electronically folding side-view mirrors and heated front seats also feature.
Inside, passengers will find dual-zone climate control, LED interior lighting, flat-bottom steering wheel, and 7.0-inch multimedia system with digital radio, satellite navigation and Bluetooth connectivity.
Our favourite feature though, is the 12.3-inch all-digital virtual cockpit instrument panel, which is easily customisable and clear to read.
Audi set the benchmark for digital displays when it first introduced virtual cockpit in its third-generation TT sports car, and it still remains the benchmark to this day.
Engine & trans
The new Focus has been given a new engine! It’s a 1.5-litre, three-cylinder turbo-petrol, but don’t let that put you off - it makes as much grunt as the four cylinder in the old Focus. Actually, at 134kW, it makes 2kW more power and the same amount of torque (240Nm). Cylinder-deactivation allows the engine to run on two when not under much load, which is even more frugal.
The old six-speed auto has been replaced with an eight-speed automatic – it’s not a dual-clutch, it’s a traditional torque-converter auto. The Focus doesn’t offer a manual gearbox, and is front-wheel drive.
Power in the S3 sedan comes from a 2.0-litre turbo-petrol engine, which outputs 213kW at 6500rpm and 380Nm from 1850-5300rpm.
Engine outputs are impressive for a small car, though the powerplant does run out of go when the needle approaches redline.
The engine is also down on power and torque when compared to its newer rivals, such as the 225kW/400Nm Mercedes-AMG A35 sedan and 225kW/450Nm BMW M135i xDrive – though the latter is a hatchback.
According to Ford, the three-cylinder turbo-petrol engine in the Focus will use 6.4L/100km of fuel after a combination of urban and open-road driving. My mileage in the Trend grade, according to the car’s trip computer, was 9.4L/100km after 487.9km of country roads.
Not all of those kilometres were mine, mind, but that was the average after four different drivers had been behind the wheel.
Official fuel consumption figures are pegged at 6.5 litres per 100km, while carbon dioxide emissions are 151 grams per kilometre.
The S3 sedan sips premium unleaded fuel and the engine is Euro 6 compliant.
With a 55-litre fuel tank, the S3 should average about 846km of driving range per fill-up, but this is obviously dependent on driving conditions and the urgency of the driver's right foot.
The Active and Titanium grades weren’t available to drive at the Australian launch of the Focus, but I did get to drive the ST-Line in hatch and wagon form, as well as the Trend hatch.
The ST-Line hatch is the sporty one in the Focus range, even though it has the same 1.5-litre, three-cylinder turbo-petrol engine as the Trend (and the Titanium). What makes it sporty is its sports suspension. Does it work? Absolutely, although I didn’t realise just how well until I drove the Trend hatch after steering its ST-Line brother for a few hours first.
Three-cylinder engines tend to have a satisfying little burble to their exhaust notes, but the ST-Line hatch I started in had a particularly deep growl to it at idle. While the ST-Line does have a dual exhaust, the engine output is the same as any other Focus, and so the gravelly voice is more theatrics than suggesting the car is any more potent than a Trend.
What the ST-Line does do without any drama is handle well, because even though it has a torsion bar set-up in the rear (like the Trend), it also has a lowered ride height and a sports suspension tune. It’s not Focus ST-level of agility by any means, but the ST-Line hatch felt nicely pinned down in the bends, with excellent steering feel and accuracy ensuring it is a genuinely fun car to drive.
What I didn’t know until I drove the Trend hatch is that the firmer sports suspension actually gives a more comfortable ride in the ST-Line than the base-grade car. The Trend, like the Titanium, has softer suspension, which you’d think would offer the best ride, but I found that over the bumps and bruises of country roads, the Trend’s ride was comfortable but bit bouncy, while the ST-Line was more composed and meant the occupants weren’t jiggled around as much.
The award for the most comfortable ride and best handling of the three cars I drove goes to the ST-Line wagon with its sports-tuned multi-link rear suspension. Yup, the cargo hauler of the range was also the best to drive from a comfort and fun perspective, with its compliant suspension keeping life civilised inside the cabin over bumps, while also feeling planted in the switchback and hairpins that cut through country Victoria.
Shifting gears is an eight-speed automatic (you can’t get a manual), but it’s super keen to shift to a higher gear as early as possible, and when sitting at about 100km/h on a motorway, it was indecisive about which gear it wanted to be in; go 104km/h and it shifted up, drop to 97km/h and it shifted down. Up, down, up, down, up... well, you get the idea.
When it came time to drive roads which went all bendy, the transmission still tried to take the fun out by shifting up and bogging the car down in lower revs. The solution was to leave the car in Sport mode, which instructs the gearbox to cling to lower gears for longer. I kept the Trend and ST-Lines in Sport mode most of the time I drove them – it didn’t affect the ride (the cars suspension isn’t adaptive), but the throttle response and shifting was perfect for all driving, whether I was flinging through the winding country roads or trundling through town centres.
All three – the Trend hatch, ST-Line Hatch and ST-Line wagon - performed well, with the ST-Line duo feeling like they were approaching or even matching Volkswagen Golf levels of agility and composure.
At no point did I feel that the three-cylinder was under powered - it’s a surprisingly responsive and grunty engine.
Audi has probably perfected the easy-to-drive-fast formula with its S3 sedan, deftly balancing approachable limits with an engaging drive.
The exhaust just pops, rather than crackles, but again, that characteristic lends itself more to the mature and grown-up status of the S3 rather than the ‘boy racer' image of other cars in the same class.
The quattro all-wheel-drive system means the S3 sedan just grips, but leans towards understeer if you really come into a corner red hot.
It's no bad thing though, as steering is communicative and the chassis feels neutral for the most part.
If you want a small luxury sedan that will make you feel like a hero, the S3 is it.
With peak torque available so early in the rev range, the S3 is also a gem when just cruising around at inner-city speeds and when getting off the line briskly.
The transmission shifts quickly and smoothly, but if you'd prefer, you can always put it in manual mode and shift with the gear stick or steering wheel mounted paddles.
The S3 then, is suitable for pulling double duty as a weekday commuter and weekend canyon carver, and while there are other options that will do each respective thing better, there isn't much out there that can balance both aspects.
The Focus scored the maximum five-star ANCAP rating when it was tested in 2018. Standard across the range are seven airbags, AEB with pedestrian and cyclist detection, and lane keeping assistance and traffic sign recognition - the latter of which can read speed limits for you.
The Titanium comes standard with a lane-centre system, which I tested and found it works seriously well – drift out of your lane and the system rapidly yanks you back in again. Only the Titanium comes with blind spot warning, which is odd considering the impressive advanced safety tech that’s already standard across the range
Auto parking is optional only on the Titanium, and can be used for parallel or perpendicular parking. Also standard on all is a 180-degree split-view camera, but front parking sensors are only available to option on the Titanium – again, that’s a bit odd.
A space-saver spare is found under the boot floor for all grades. For child seats, you’ll find two ISOFIX points and three top tether mounts in the second row.
The new-generation Focus was developed in Europe and built in Germany.
ANCAP awarded the entire A3 line-up a full five-star safety rating when it was originally tested in 2013.
We'd love to see something like a surround view-camera added to the next-generation S3, but with its diminutive size, it's not a deal breaker.
Some sort of autonomous self-parking technology would also be appreciated to get the car into those tight spaces.
Audi's S3 sedan, like all new Audis, come with a three year/unlimited kilometre warranty alongside three years of roadside assist and 12 months of anti-corrosion cover.
Service intervals are ever 15,000km or 12 months, whichever comes first.
Both three- and five-year service plans are available for $1850 and $2390 respectively.