2024 Ford F150 vs Ford Maverick

What's the difference?

The Ford F-150 Lariat LWB is a big comfortable, purpose-built work and adventure machine – but it’s better suited to load-lugging, towing and touring, than it is to hard-core 4WDing.

Despite that – and its less-than-ideal payload – there’s a lot to like about the Lariat, especially its on-road performance, 4.5 tonne towing capacity and factory-backed warranty.

If you’re serious about buying a US ute the F-150 should be in your sights.

Potential is the key word when it comes to the Maverick. It has loads of potential to be a sales hit in Australia, provided Ford can get it in at the right price and specification level. In many ways, for all the success the Ranger has had for the company, the Maverick is the closest thing Ford has built to the Falcon Ute since its demise.

There’s obviously no guarantees in the automotive business, but if Ford could add the Maverick as a would-be Escape replacement it clearly has the potential (there’s that word again) to do a much better job for a brand known for its adventurous models. Whereas the Escape struggled to attract attention in a crowded SUV market alongside the likes of the Mazda CX-5, Toyota RAV4 and others, that wouldn’t be the case for the Maverick.

It’s been a hit for the Blue Oval in the US, with more than 22,000 examples sold in the first three months of 2023 and the company hiring more workers to try and keep up with demand. Which will only delay any plans to bring it to Australia, as the US market clearly has priority.

Which is a shame, because it would appeal to the large number of Australians who live in urban centres but have an active lifestyle. Especially the hybrid model, which would be ideal for weekday use while allowing owners to chuck their mountain bike or surfboard in the tray and head for adventure on the weekends.

Maybe that’s an idealistic view, but the Maverick left a strong impression and would fit so neatly into Ford Australia’s line-up it would be a waste if it never made its way Down Under.

The long-wheelbase F-150 Lariat is 6184mm long (with a 3994mm wheelbase), 2030mm wide, 1995mm high and has a kerb weight of 2555kg.

With a stretched wheelbase and chunkified body everywhere you look, this F-150 looks and feels massive but, really, this is not a whole lot bigger than a Ranger, 300 Series LandCruiser, or a new-gen Patrol. It does, however, have an undeniably in-your-face presence.

For reference, the Ranger is 5370mm long, 1920mm wide, and 1880mm high; the LC300 (Sahara ZX) is 5015mm long, 1980mm wide, and 1950mm high; and the Patrol is 5165mm long (all variants), 1995mm wide (all variants) and 1940mm/1955mm high.

The Lariat’s 20-inch chrome-like alloys, shod with Pirelli Scorpion ATR all-terrain light truck tyres (275/60R20) cap off this US pick-up’s bulky style.

A lot of its notable design features are thoroughly functional rather than noteworthy because of their looks, so rather than include them in this section you'll find them in ‘Practicality’ (below).

The design of the Maverick is one of its standout features, because it looks like a proper Ford truck, with elements in common with the Ranger and the F-150.

That’s despite the fact that underneath it actually has more in common with an SUV, sharing Ford’s ‘C2’ platform with the Escape and Bronco Sport.

It has the same ‘C-clamp’ lights that are a signature of the F-150 and have since found their way onto the Ranger.

It also has the same boxy design as its bigger siblings with a very upright front end and cut-off tail, giving it the ‘tough truck’ look popular amongst modern ute/pickup buyers in Australia and the US.

Other noticeable design elements include the Ranger-style grille treatment, slightly flared wheel arches and the ‘Maverick’ name stamped into the tailgate.

The Maverick is also available with exposed tow hooks as optional extras on the standard XLT, but they are included on the Tremor package, and add to the ‘rugged’ look of the Maverick.

Inside the Maverick looks less and feels like a pick-up and more like an SUV, with elements like the steering wheel and media system seemingly coming straight from the Escape.

But there are a number of small details in the interior design that impress, like the unique door designs and the texture finishes to some of the inlays on the dashboard and door pocket.

The interior of the F-150 is cavernous, but it’s functional and comfortable with a definite premium look and feel about it all.

From the front of the cabin to the rear, this space is geared towards being practical.

For one, the multi-media system is easy to pair to your phone and operate. Just allow yourself a few minutes before you set off in the Lariat for the first time so you can get your head around how to navigate your way through the system.

There’s ample storage space – including a deep centre console*, cupholders and bottle-holders for everyone, as well as the usual glove box (times two) and seat pockets for rear-seat passengers.

*In a stroke of Ford genius, the auto shifter power-folds forward into a recess, giving you room to unfold the lid of the centre console and turn that large surface into a picnic table or work desk.

Space is further maximised in the rear 60/40-split seat as it has a fold-out storage area underneath it, or the seat itself, if not in use, can be stowed away to free up even more room in the cabin.

The stretched Lariat’s tub is 2005mm long and 1656mm wide with 1285mm between the wheel-arches – so it will fit an Aussie pallet, or a quad bike, camping gear etc. 

This load space also has a 12-volt outlet, night lights, a tub camera (which I couldn’t get to work), a durable-looking spray-in tub liner, as well as fixed tie-down points at each corner and four sidewall-mounted tie-down points (two on each inner wall).

Remember I mentioned some design features that err on the side of practical rather than pretty? I’m talking about this F-150’s chunky side-steps, which serve an obvious practical function, and its remote-controlled and power-assisted tailgate (a nifty feature), its fold-out step (a real handy addition) and the accompanying slide-out guide pole for something secure to hold onto as you climb in and out of the tub – well, that’s what we used it for anyway, whether that’s its intended purpose or not.

Bonus usage points for the raised ruler markings on the inner wall of the tailgate and the two G-clamp fitting positions at each side of the tailgate’s top edge.

The Lariat even has a keyless entry system with a keypad on the exterior of the vehicle (front passenger door). Punch in your permanent access code and bingo, you're in!

Again, in terms of size and use you’ll feel more like you’re in an SUV than a ute when you jump inside a Maverick. It definitely feels more like an Escape than a Ranger, even down to the basic layout of all the controls, air conditioning vents and storage spots.

But there are some unique elements, like the previously mentioned interior door trims, and there are some handy storage spots in the centre console along with a pair of cupholders.

There’s respectable space in the back for what is ultimately a small vehicle, but it could do with some extra amenities for the rear seat passengers. There’s a power outlet and some under seat storage space but no rear air con vents or cupholders. 

As for luggage space, this is where the Maverick diverges from the SUV script by adding its ute-style tray.

It’s a good sized bed, as the Americans call it, measuring 1381mm long and 1353mm wide, but with the tailgate able to be set a floor height it can accommodate eight-feet by four-feet wooden sheets (2400mm x 1200mm). Our test car came with the optional spray-in liner.

The tray features what Ford calls its ‘Flexbed’, which describes a variety of in-built functionality including pre-stamped slots in the side of the tray so you can insert timber as dividers, depending on what you want to use it for. There’s also a 12-volt outlet and 10 tie-down points to lean into its practical nature. 

It may be small in stature compared to the Ranger and F-150 but the Maverick isn’t a show pony. In the years since it arrived we’ve seen multiple examples of the Maverick being used as a working truck in the US, with plumbers and builders who don’t need a bigger model opting for the practical small ute and it’s easy to see it filling a similar role here.

The Maverick is clearly the entry-level model in Ford’s US ‘pick-up’ line-up, positioned beneath the bigger Ranger and biggest F-150.

There’s a three model line-up in the US - XL, XLT and Lariat (following the same naming protocols as its bigger siblings).

The XL is the workhorse of the range, riding on steel wheels, and begins the range at US$23,400 (approx. $36,500), while XLT starts at US$26,315 (approx. $41,100) and the more generously equipped Lariat is priced from US$34,855 (approx. $54,450).

For context, in the US, the Escape range begins at US$28,000 (approx. $43,740) and the Bronco Sport from US$31,230 (approx. $48,780), so the Maverick is one of the more affordable members of the Ford family, which is no doubt a big part of its appeal.

In terms of standard equipment on the XLT we drove, it included 17-inch alloy wheels, LED headlights, keyless entry (but not ignition), cruise control, single-zone air conditioning, a 4.2-inch instrument display and a six-speaker sound system with Bluetooth connectivity and an 8.0-inch touchscreen running Ford’s 'Sync 4' multimedia set-up.

The Tremor is a new addition to the line-up, adding some genuine off-road credentials to the XLT or Lariat in the form of a one-inch suspension lift, Ford’s 'Trail Control' drive mode system, unique off-road biased suspension and all-wheel drive with four-wheel drive lock and the 2.0-litre EcoBoost as standard.

Cosmetic upgrades include a new grille and front fender vent, blacked-out Ford logos and lights plus orange tow hooks.

The F-150 has a 3.5-litre twin-turbo petrol V6 producing 298kW at 6000rpm and 678Nm at 3100rpm, and that’s matched to a 10-speed automatic transmission.

This is an impressive set-up – the long wheelbase F-150 is punchy off the mark, smooth and refined at highway speeds – it just trucks along – and overall it offers a comfortable and controlled driving experience.

This top-spec F-150 – the Lariat – also has full-time 4WD and an electronic rear diff lock.

Its selectable driving modes include 'Sport', 'Eco', 'Tow/Haul', 'Normal', 'Slippery', 'Deep Snow/Sand' and 'Mud Ruts'.

Ford offers two engine choices in the USA - a standard 2.5-litre four-cylinder petrol-electric hybrid and a 2.0-litre four-cylinder turbo-petrol ‘EcoBoost’ option.

The hybrid powertrain makes a modest 120kW/210Nm and is only available in front-wheel drive, in an obvious nod to this ute’s shared DNA with an urban SUV. 

The EcoBoost fitted to our test car packs more punch, with 186kW/375Nm on tap and it’s paired to an all-wheel drive system via an eight-speed automatic transmission. 

The Ford F-150 Lariat LWB has an official fuel consumption figure of 12.5L/100km (on a combined, urban/extra-urban, cycle).

I recorded 14.8L/100km on this test which included a lot of high- and low-range 4WDing although the F-150 was never working hard.

This F-150 has a 136L fuel tank, so, going by my on-test fuel-consumption figure, you could reasonably expect a driving range of about 920km from a full tank. 

If you calculate driving range using the official fuel-consumption figure that number extends to 1088km from a full tank.

Ford claims the Maverick Hybrid is capable of hitting a fuel economy figure of 6.3L/100km, which is a lot more efficient than its bigger ute siblings can manage and on par with consumption the Escape Hybrid manages in the US market.

The more powerful EcoBoost is obviously not quite as efficient, using 9.4L/100km on the combined urban/highway cycle. Although this turned out to be pessimistic, as we saw returns of around 9.0L/100km in our LA test drive.

F-150s are imported to Australia from the USA as left-hand-drive vehicles and reengineered to right-hand-drive by Melbourne-based RMA Automotive, at the company’s production facility.

The utes undergo an exhaustive transformation including changes to steering, driver displays, air con, as well as software upgrades, to mention a few, all aimed at making them capable of excelling in Aussie conditions.

And RMA Automotive has done an impressive job.

The F-150 is, by its very nature, a big vehicle with a steel ladder-frame chassis and a lengthy wheelbase, but it suits Aussie conditions, especially with Aussie-tuned steering, great on-road ride and handling and that 4500kg towing capability built into it. 

It's well-controlled with a solid, planted feel on sealed surfaces, the steering has a nice weight to it in all conditions, acceleration is smooth (and punchy when needed) and the 10-speed auto offers clever management of this big vehicle. 

It’s also very comfortable and quiet in the cabin. You can just barely register the low-level rumble of the twin-turbo V6 as you truck along stretches of highway and rural backroads.

All in all, on-road this is an almost perfect open-road touring vehicle. The bonus is, as a Lariat driver, you have access to a whole suite of driver-assist tech which specifically includes stuff geared towards making the task of towing safer, more controlled and, as a result, more enjoyable than it otherwise may be.

However, when you get this big ute off road, you quickly discover it has limitations. Those limitations don’t come close to ruining the F-150’s potential as an adventure machine, but this is a substantial vehicle so it has to be driven with real consideration, real care, and you have to know the off-road parameters in which this ute works best.

If you drive anything more severe than light-to-medium-duty off-roading you're risking damage to this ute’s side steps or underbody. 

The F-150’s size is not a factor when the tracks are nice and wide, but when the tracks become narrower, more treed-in, it becomes more difficult to navigate through those routes. 

The Lariat’s suspension – IFS (twin wishbone) with coil springs at the front and live axle on leaf springs at the rear – is well set up to soak up lumps and bumps on sealed surfaces and even on gravel tracks, but it is less capable of doing the same job during low-range 4WDing.

It becomes very bouncy, when you’d be excused for expecting that longer wheelbase would offer a bit more stability and control through shallow to moderate ruts, but it really is a wild ride. 

Beyond that, though, visibility is great, the driving position is commanding, steering at low speeds is well-weighted and precise and throttle response is impressive.

While there’s little to nit-pick in terms of the four-wheel drive system onboard this ute, the traction control system is somewhat clunky.

When the terrain becomes more challenging, that off-road traction control system just seems to whirr and click and clunk away with lacklustre application – it’s not exactly smooth or seamless. 

The F-150 has the kind of off-road angles you’d expect for a vehicle this large: approach angle is listed as 24 degrees, departure angle is 26.3 and the ramp-over is 19 degrees.

Ground clearance is listed as 225mm and wading depth is 600mm.

The tyres – Pirelli Scorpion ATR all-terrain light truck tyres (275/60R20) – aren’t that good for off-roading, either, even though they’re marketed as all-season tyres.

Bigger tyres and an aftermarket suspension lift would go some of the way to help sort out the F-150’s issues with less-than-ideal rubber as well as poor ground clearance and off-road angles.

For such a big ute, payload is an underwhelming 710kg; for reference, the Ram 1500 (878kg) and Chevrolet Silverado (757kg) offer more, and even mainstream dual-cab utes, such as the Ford Ranger (966kg (kerb weight)/1010kg (min kerb weight) offer better payloads.

Towing capacity is 750kg (unbraked) and a noteworthy 4500kg (braked). GVM is 3265kg, and GCM is 7765kg.

As you approach the Maverick your brain tells you it’s a ute, but once you hope inside and start driving that idea quickly vanishes and you realise this is an SUV in disguise.

And that’s not a criticism, because Ford offers the Ranger and F-150 for people who do want a ute/pick-up that looks and drives like a ute/pick-up, so that’s not the role of the Maverick.

This is designed to be an urban-friendly vehicle for those who may want a ute but need something smaller and more efficient.

The EcoBoost performs admirably on the road, with decent low speed response and enough grunt when you stand on the accelerator and rev it hard. The Maverick isn’t a big vehicle, so it doesn’t need a particularly big engine to get the job done. 

The eight-speed auto is well-suited to the EcoBoost, able to get the most out of the engine when needed but also returning that strong fuel figure. 

It’s not meek, though, the Maverick EcoBoost has a standard towing capacity of 900kg but can be upgraded to pull up to 1800kg with the 'Tow Package'.

Unfortunately, the Los Angeles landscape didn’t give us a chance to test the Maverick’s off-road credentials, because it does have good on-paper capabilities.

Particularly the Tremor, which has specific drive modes for 'Normal', 'Sand', 'Mud', 'Slippery' and 'Towing', as well as the ability to switch the traction control off with the press of a button so you can let the wheels slip on loose surfaces.

But around the streets and freeways of LA it did impress with its on-road manners. The steering is nicely weighted and direct, and when paired with the compact dimensions of the Maverick it reacts and drives much more SUV-like which means it feels at home in the city.

In the US the Maverick XLT comes standard with seven airbags, a reversing camera and auto headlights as well as pre-collision assist with autonomous emergency braking.

But features such as blind-spot monitoring, lane departure warning and lane keeping assist are all optional extras.

It’s too early to even speculate, but given safety expectations are higher in Australia Ford would need to include those optional elements as standard to satisfy buyers.

The F-150 has a five-year/unlimited km warranty and you may pick up roadside assistance for up to seven years but it's worth noting not all Ford Dealers participate in providing the latter.

Servicing is scheduled for every 12 months or 15,000km. Capped price servicing applies to the first four scheduled services and, at time of writing, was listed as $429 a pop which isn't outrageous for a vehicle of this magnitude.

It’s also much too early to speculate on ownership and warranty details.

Ford hasn’t made any official commitment to bringing the Maverick to Australia but if it does it would be logical to expect it to mirror what we already expect in terms of warranty and the ownership experience.

That means five-years/unlimited kilometres of coverage and Ford’s capped price servicing plan.