Ford F150 vs Ferrari 296

What's the difference?

The Ford F-150 Platinum – the new top-shelf variant in the company’s F Series truck range – has arrived in Australia as part of the a refreshed line-up.

This full-sized dual-cab ute has a 3.5L twin-turbo V6 petrol engine, myriad drive modes and 4500kg towing capacity and, as such, is regarded as a rival for the likes of the Ram 1500, Chevrolet Silverado and Toyota Tundra.

But with a price-tag tickling $164,000 before on-road costs and at a smidge under six metres long, is this big rig simply too big and too expensive?

We’re testing the short wheelbase (SWB) version this time, so let’s get into it.

I know, picture Ferrari and you'll likely be conjuring images of potent V12 or V8 engines, a scenery-shaking exhaust bark on start-up and a fuel bill that would make a Sheikh wince.

But this one, the 296 GTS, doesn't have, or do, any of those things. In fact, it doesn’t so much explode into life as it does kind of whirr gently, as though you’ve just switched on a photocopier.

And yet, people I trust on these matters reckon this just might be the best Ferrari to have ever worn the badge. So, I guess we better get to figuring out what the hell is going on with this plug-in Prancing Horse.