Ford F150 vs Audi SQ7

What's the difference?

The Ford F-150 Platinum SWB is good but not great.

It has plenty of standard features onboard and some handy touches, it’s nice to drive on-road, and is adequately capable off-road but it lacks the overall plushness its price-tag promises.

The F-150’s smaller sibling, the Ranger Super Duty, does all of this F Truck’s jobs better, has more general appeal and all-round driveability, and it costs much less than the F-150.

Yet I can still see the appeal of the Ford F-150 Platinum SWB. As a potential purchase, it might make a lot more sense to you than me.

There are newer options than the current Audi SQ7 and SQ8, including those which use the same platform, but don't write these luxury large SUVs off just yet.

It's a rare thing that a vehicle costing $200,000 has an air of pragmatism about it, but the SQ7 does. Its sensible leather upholstery, decent practicality, towing capability and near-excess of interior space make it a great family wagon.

As a counterpoint, the sharper looking SQ8 has minimal trade-off in comfort and interior room (at least for five) and is the kind of statement piece you'd expect for the price — especially in one of its loud paint colours.

Whichever way you leap, it's true that while the SQ7 and SQ8 are ageing, they are doing so gracefully and remain a superb option in this segment.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.