What's the difference?
Have you seen that new Ford television commercial filled with its three most adventurous vehicles - the Ranger, Everest and Bronco - driving across a variety of Australian landscapes as people old and young alike have fun in a trio of the Blue Oval’s finest?
No? That’s probably because it doesn’t exist, because Ford Australia doesn’t sell the Bronco SUV here despite the fact it’s the third member of ‘T6’ family alongside the Ranger and Everest.
No vehicle sums up the state of Ford Australia better than the Bronco. It’s a rugged, capable SUV that would seemingly appeal to the Australian market and it’s built on the same underpinnings as the Ranger/Everest (the so-called ‘T6’ platform) that was developed here, in Australia by Ford’s engineering and design teams based in Melbourne.
And yet, despite that, and the fact it obviously has the capability to be made in right-hand drive, Australians are denied access to this reborn icon (Ford’s words).
The problem, it seems, is the Bronco’s popularity in the US market, with orders stretching well beyond a year the company, understandably, wants to make sure it has that resolved before it expands.
At least, that’s what Ford’s global CEO, Jim Farley told CarsGuide in September 2022, leaving the door wide open for the Bronco to eventually make its way down under.
“We can do Bronco and Bronco Sport for the globe for sure,” Farley said. “But we have, like, a year or two order bank so we have a lot of work to do on our capacity before we can even consider something like that.”
He added: “Of course it can be engineered, just like Mustang, but you have to invest in the capacity and it’s like the first or second inning of building up the Bronco line-up.
"It’s a whole family, we’ve just come out with the Heritage, we’ve got Everglades, there’s going to be a lot of iterations so just give us some time.”
And it’s the Bronco Heritage that Mr Farley referenced that this reviewer just spent several days behind the wheel of in the USA, taking it on a cross-country road trip through the country’s south-east and up into Washington.
It was the ideal drive to find out, once and for all, if the Bronco has real potential for the Australian market or if we’re daydreaming on something unworthy of our attention.
Over the past 12 months, some of the most significant names in camper-trailers have fallen victim to their own success. Ultimate Campers, one of the most interesting and (previously) desirable camping products was placed in voluntary administration and bailed out, while Kimberley Kampers, always the pinnacle of off-road camper design, still has a very uncertain future, if one at all.
But amongst all that, here is Patriot Campers, an Aussie company essentially building $40,000 to $60,000 soft-floor camper-trailers and flourishing where others are failing.
So what’s so good about them, and are they really worth all that money?
In many respects the reasons the Bronco is not available to Australian buyers are clear and understandable - demand remains high in the US market and it’s unclear just how many Ford Australia could sell. A pessimist would point to the modest sales of the Jeep Wrangler but an optimist would point out the sales gap between the Ford Ranger and the Jeep Gladiator and ask why Ford doesn’t think it could out-sell its competition.
Having spent so much quality time with the Bronco it’s clear it would have some major appeal to Australian buyers. The strong sales of the Ranger and Everest, as well as the entire off-road SUV market - the likes of the Isuzu MU-X, Mitsubishi Pajero Sport, etc - it’s obvious we love a rugged, adventurous vehicle.
Ford’s strength in that area, with the Ranger/Everest combination, would seemingly strengthen the case for the Bronco to join its ‘T6’ siblings, but only time will tell.
Having spent an extended period behind the wheel I’m more convinced that the Bronco would find a strong market in Australia. Both with the off-road set and those who like a Land Rover Defender to take the kids to school.
This is an SUV with capability and personality and that should be enough to make it a success in Australia. But for now, we need to play the waiting game…
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The Patriot X1 GT is an expensive camper-trailer but there’s very little on the market with such attention to detail, such well-thought design and such practical features.
There’s almost nothing like it, which means, to some extent, as long as people keep buying them, the price, beginning at $52,990, is right on the money. I’d buy one, if I could afford it.
Of course, there is the standard X1, at around $46,000, which pares back the features a little to bring the price down.
The Bronco is a big vehicle so you do need to climb up into it, but Ford has considered that and integrated handles into the side of the dashboard to help you in.
That’s just one of several small but thoughtful touches around the cabin that show the company has been very considered in designing the Bronco.
The option to have either removable soft- or hard-top is another one of those design touches that show Ford was determined to ensure the Bronco appealed to a broad market of buyers.
It does mean some peculiarities, though, such as the window and mirror controls being on the centre console, instead of the doors.
It also cuts down on small item storage space, as the doors only have small netted areas rather than any meaningful space.
In fact, small item storage is limited to just two cupholders and two small areas up front and in the car there are no cupholders at all in the rear.
Instead, rear passengers are left with the small nets in the doors and nothing else. However, rear passengers do get a USB and power outlet which will no doubt come in handy for owners.
Back in the front the instrument display combines an analogue speedo with a small digital screen that displays the rest of the information.
It’s not a particularly clear layout, with a vertical rev counter next to several other readouts making it tricky to glance at on the move, and unfortunately it cannot be changed like some other digital displays.
The 8.0-inch media screen is a good size and offers Ford’s intuitive SYNC 4 operating system, which is a plus.
In terms of space the Bronco offers reasonable interior room, albeit less than you might expect when you look at how big it is outside.
The front seats are comfortable and offer good visibility of the road ahead, while the rear offers adequate legroom and generous headroom thanks to the tall and squared-off roofline.
The boot measures a very healthy 1008 litres according to Ford, which seems generous based on our real world experience.
It certainly coped well, accommodating several large suitcases and smaller bags, though, so it doesn’t lack for luggage capacity even if its on-paper claim may be grandiose.
Obviously there’s the full-size spare mounted on the rear tailgate in case you need it. The tailgate itself opens in two parts, with the lower half coming out to the side while the glass lifts up, which is necessary because of the removable roof (with the glass section coming off with the top).
Once the tent’s set up, the living space is quite clever. So that the bed and tent base doesn’t hang over the sides of the trailer when packed up, and so it can fit a king-sized bed anyway, the bed folds in the middle. Patriot has also developed (and patented) a staircase up to the bed, rather than a ladder, which makes the climb up and down far less daunting.
A zippered cut-out in the tent wall provides access to the two-large storage area in the driver’s side of the camper, which is where you’d keep clothes, charge phones and maybe store a second fridge or Porta-Potti.
If you’re travelling with kids, the zip-on kids’ room (pictured) is easy to set up, can be left attached to the tent while packed up and has enough room for two to three stretchers across the floor (depending on which stretchers you use). Another bed can be laid out under the master bed’s overhang.
The Bronco is designed for off-road use, it isn’t a ‘soft-roader’ and has been created specifically for those who enjoy getting off the beaten path.
Ford claims an approach angle of 43.2 degrees, a breakover angle of 29.0 degrees and a departure angle of 37.2 degrees, plus 294mm of ground clearance and up to 850mm of water fording capability.
We, unfortunately, didn’t get a chance to drive the Bronco that way, instead spending three days behind the wheel driving it through US cities, along highways and winding our way through some picturesque mountain roads.
But despite being out of its element, the Bronco felt perfectly at home.
The fundamental qualities of the ‘T6’ platform, that makes the Ranger such a capable and popular offering with Australian buyers, shines through with the Bronco, too.
It steers with accuracy and has nicely weighted steering, rather than feeling too heavy and slow as some off-roaders can.
The ride is comfortable, too, which isn’t too surprising as it rides on 17-inch alloy wheels with huge 35-inch tyre, with bumps soaked up with ease.
Ford’s drive select system has modes for on-road - 'Normal', 'Sport' and 'Eco' - as well as off-road - 'Mud/Ruts', 'Sand' and 'Rocky' - so you’re covered whatever you want to do.
As for the powertrain, the EcoBoost engine does an admirable job most of the time, feeling powerful enough around town to move this sizable SUV.
However, there are times it will struggle and labour, most obviously when needing to overtake or climb a hill. There were several instances when we found ourselves shifting down from sixth to fourth gear to keep momentum up.
As compact as the camper is, it’s not a drama to tow. Underneath the camper is the Cruisemaster suspension that Patriot helped develop and which is exclusively available on Patriot campers and products. That’s quite significant, as others have tried that with Cruisemaster, but have usually ended up developing their own. It’s a dual shock, air-bag set-up that’s completely adjustable, whether that’s for extra clearance or to level out the camper at camp.