Ford Bronco vs Jaecoo J8

What's the difference?

In many respects the reasons the Bronco is not available to Australian buyers are clear and understandable - demand remains high in the US market and it’s unclear just how many Ford Australia could sell. A pessimist would point to the modest sales of the Jeep Wrangler but an optimist would point out the sales gap between the Ford Ranger and the Jeep Gladiator and ask why Ford doesn’t think it could out-sell its competition.

Having spent so much quality time with the Bronco it’s clear it would have some major appeal to Australian buyers. The strong sales of the Ranger and Everest, as well as the entire off-road SUV market - the likes of the Isuzu MU-X, Mitsubishi Pajero Sport, etc - it’s obvious we love a rugged, adventurous vehicle.

Ford’s strength in that area, with the Ranger/Everest combination, would seemingly strengthen the case for the Bronco to join its ‘T6’ siblings, but only time will tell.

Having spent an extended period behind the wheel I’m more convinced that the Bronco would find a strong market in Australia. Both with the off-road set and those who like a Land Rover Defender to take the kids to school. 

This is an SUV with capability and personality and that should be enough to make it a success in Australia. But for now, we need to play the waiting game…

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

It is hard to argue with the sheer amount of stuff you get in the J8 for the price. And that long warranty and capped price servicing program remove the stress of buying into a new brand.

The J8 might be more car than most people need due to its size and lack of third row seating.

It’s okay to drive but isn’t class leading and no hybrid option will count it out for the ever increasing number of Aussies looking to petrol-electric power.

The J8 is a solid machine and well worth a look if you are after glitz and glamour on a budget.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

While we don’t have a history with the Bronco in Australia, it’s an iconic model in the US that was introduced in the 1960s to compete with the likes of the Jeep CJ-5 and Toyota LandCruiser.

It evolved throughout the 1970s, ‘80s and into the ‘90s eventually becoming an F-150-based SUV before being discontinued in ‘96.

For this revived Bronco Ford has gone back to its roots, taking inspiration from the ‘60s and ‘70s but also creating a car that is also very much contemporary.

It’s a great example of using retro design elements without getting lost in nostalgia.

It’s also hugely functional, with a removable roof and doors, which is a popular feature in the US where it’s legal to drive without the doors in place, and has deliberately short front and rear overhangs for improved approach and departure angles.

The Heritage edition takes this a step further with its pumped out Sasquatch flared guards, which are both functional and add to the chunky look of the Bronco.

Notably, the Bronco does not feature a Ford ‘blue oval’ badge, instead it only uses the ‘F-O-R-D’ on the grille and the rest of the badges are the ‘bucking Bronco’ - an alternative take on the ‘striding Mustang’ logo used for the iconic pony car.

The interior of the Bronco is interesting, showing very little commonality with the Ranger and instead embracing its unique history and design language.

The Heritage version also pops with its Oxford White dashboard inset, complete with bright red ‘Bronco’ lettering in front of the passenger.

The J8 looks familiar but it's hard to remember where you’ve seen it before. There are shades of Mazda, Mercedes-Benz and Range Rover scattered throughout.

The J8 looks more native Jaecoo than the smaller J7, but either way it's a handsome machine in the metal.

Its large, prominent front grille with thick vertical slats gives it presence on the road. This is paired with a big JAECOO badge on the grille and dynamic LED headlights and DRLs.

It has a sleek side profile and does away with gaudy panel creases and sharp edges, which helps project its premium persona. This design is highlighted by its hidden door handles, well integrated roof rails and rear spoiler.

There is a rear light bar, which is the current must have styling item, and connects the tail-lights

Inside is where the action is.

It looks proper luxe, with soft touch and textured inserts all over. We spent the majority of our time in the Ridge AWD and on top of the dash is a type of soft synthetic suede and there are wood veneer-type inserts that give it a touch of class as well as some piano black highlights and plenty of premium feeling materials.

Even in the back seat, where some brands can cut costs, the J8 has a quality feel to it.

It is an impressive space for circa-$50,000.

The Bronco is a big vehicle so you do need to climb up into it, but Ford has considered that and integrated handles into the side of the dashboard to help you in.

That’s just one of several small but thoughtful touches around the cabin that show the company has been very considered in designing the Bronco.

The option to have either removable soft- or hard-top is another one of those design touches that show Ford was determined to ensure the Bronco appealed to a broad market of buyers.

It does mean some peculiarities, though, such as the window and mirror controls being on the centre console, instead of the doors.

It also cuts down on small item storage space, as the doors only have small netted areas rather than any meaningful space.

In fact, small item storage is limited to just two cupholders and two small areas up front and in the car there are no cupholders at all in the rear.

Instead, rear passengers are left with the small nets in the doors and nothing else. However, rear passengers do get a USB and power outlet which will no doubt come in handy for owners.

Back in the front the instrument display combines an analogue speedo with a small digital screen that displays the rest of the information.

It’s not a particularly clear layout, with a vertical rev counter next to several other readouts making it tricky to glance at on the move, and unfortunately it cannot be changed like some other digital displays.

The 8.0-inch media screen is a good size and offers Ford’s intuitive SYNC 4 operating system, which is a plus.

In terms of space the Bronco offers reasonable interior room, albeit less than you might expect when you look at how big it is outside.

The front seats are comfortable and offer good visibility of the road ahead, while the rear offers adequate legroom and generous headroom thanks to the tall and squared-off roofline.

The boot measures a very healthy 1008 litres according to Ford, which seems generous based on our real world experience.

It certainly coped well, accommodating several large suitcases and smaller bags, though, so it doesn’t lack for luggage capacity even if its on-paper claim may be grandiose.

Obviously there’s the full-size spare mounted on the rear tailgate in case you need it. The tailgate itself opens in two parts, with the lower half coming out to the side while the glass lifts up, which is necessary because of the removable roof (with the glass section coming off with the top).

Having only five seats in a car this big feels like a waste of space, and in reality it is. You’re now driving a very big and bulky car without the people carrying pros.

Very rarely will you need to use the giant 738-litre boot, but the ability to carry children’s friends or extended family is probably a more useful and regular scenario.

Up front there are plenty of storage options with lots of nooks and crannies in the centre console, including a sizeable and deep bin and good size pockets on the doors. Cupholders for both rows are a plus, too.

USB charging points for both rows are great. If you like to connect to Apple CarPlay via a cord and not wirelessly the port is down near the front seat passengers right foot, which is hard to access.

Additionally the wireless device charger is on the passenger side of the console. Both are hallmarks of a car originally designed to be driven on the other side of the road.

The back seat is huge, there is ample leg, shoulder and head room and it can easily accommodate adults or large teenagers.

The J8 comes in two grades: the two-wheel drive Track variant and the all-wheel drive Ridge. The variant names are tied into the brand’s adventurous image.

The Track is priced at a national $49,990 drive-away, which is about $5000 and $8000 cheaper respectively than the base Kia Sorento or Hyundai Santa Fe.

Jaecoo has thrown everything at the J8, except a third row of seats.

The Track grade has 20-inch alloy wheels, heated and ventilated front seats wrapped in real leather and topped off with a massage function.

There are dual 12.3-inch displays, one for the multimedia and the other for the driver. Apple CarPlay and Android Auto, sat nav and a 12-speaker Sony stereo are other highlights.

There are some clever functions too. When on a phone call it projects sound only through the two headrest speakers giving more privacy.

Three different scents can be diffused through the cabin, which might help override the drive-through food or old sports bag aroma in the boot.

It also has a panoramic sunroof, dual-zone climate control, power adjustable steering wheel, a head-up display (that projects vital information such as your travelling speed on to the windscreen in front of the driver) and a wireless device charger.

There isn’t much room left on the $54,990 drive-away Ridge AWD’s equipment sheet, but it manages to squeeze in a suede headliner, heated and ventilated rear window seats, privacy glass and electric door handles.

The Ridge also adds all-wheel drive grip with multiple drive modes such as 'Sport', 'Eco' and 'Normal' as well as 'Mud', 'Snow', 'Sand' and 'Off-Road' to best handle different conditions.

A more advanced active suspension system adjusts each wheel independently according to driving conditions to smooth out the ride.

In a win for buyers, both variants have a full size spare tyre hidden under the boot floor.

The Heritage edition is powered by Ford’s EcoBoost 2.3-litre four-cylinder turbocharged petrol engine and can be paired with a 10-speed automatic. 

However, our test car was equipped with a seven-speed manual gearbox, but not in the way you might think. Instead of seventh gear being an overdrive for highway cruising, the extra ratio is actually for extremely low-speed off-road use.

Known as the ‘Crawler’ gear Ford says it makes the Bronco ‘almost unstallable’ when you find yourself in a tricky spot.

Specifications for the engine aren’t quite as straightforward as you’d like, with Ford offering power and torque figures for US standard and premium grade fuels.

With the former the 2.3-litre makes 205kW/427Nm, while if you put better petrol in you’ll get 223kW/440Nm - so it will pay to spend a bit more at the pump.

Power comes from a 2.0-litre, four-cylinder, turbo-petrol engine that makes 183kW and 385Nm, which is matched to an eight-speed automatic driving either the front or all four wheels.

That’s a decent amount of grunt and is on par with a Volkswagen Golf GTI, but the J8 weights about 1800kg in 2WD guise with AWD adding 100kg.

Those numbers are also short of the 206kW/422Nm delivered by the Santa Fe’s turbo-petrol motor but are better than the 200kW and 333Nm made by the Sorento’s non-turbo V6.

The lack of a hybrid option at launch, which is popular in rival machines, could prove to be a misstep.

Jaecoo said a plug-in hybrid version was under consideration, but is likely to come at a decent premium.

Not surprisingly a large SUV powered by a relatively small, turbocharged petrol engine is not particularly fuel efficient.

The USA’s Environmental Protection Agency estimates the EcoBoost four-cylinder will use 11.7 litres per 100km on the combined urban/highway cycle.

That didn’t ring true in our real-world test, which did include long highway stretches as well as a lot of urban running around, with the car’s trip computer saying we’d used 13.6L/100km.

While that’s not particularly miserly, at least there’s a 64-litre fuel tank to provide a driving range of nearly 550km, so you can cover some distance.

Jaecoo claims on the combined (urban/extra-urban) cycle the J8 Track 2WD will drink 8.3L/100km and the Ridge AWD will gulp 8.6L/100km, which is better than its similar sized rivals. But those rivals also have hybrid options that are more powerful and drink less fuel.

It also requires premium unleaded fuel, while the others drink the cheaper stuff.

A 65-litre fuel tank gives it a theoretical driving range of 755km in its thirstiest guise.

We didn’t get to spend enough time behind the wheel to do a thorough real-world test, and the majority of our drive was spent on high-speed arterial roads or motorways where petrol cars are at their most efficient. So we’ll reserve judgement until we undertake a more comprehensive test drive.

The Bronco is designed for off-road use, it isn’t a ‘soft-roader’ and has been created specifically for those who enjoy getting off the beaten path.

Ford claims an approach angle of 43.2 degrees, a breakover angle of 29.0 degrees and a departure angle of 37.2 degrees, plus 294mm of ground clearance and up to 850mm of water fording capability. 

We, unfortunately, didn’t get a chance to drive the Bronco that way, instead spending three days behind the wheel driving it through US cities, along highways and winding our way through some picturesque mountain roads.

But despite being out of its element, the Bronco felt perfectly at home.

The fundamental qualities of the ‘T6’ platform, that makes the Ranger such a capable and popular offering with Australian buyers, shines through with the Bronco, too.

It steers with accuracy and has nicely weighted steering, rather than feeling too heavy and slow as some off-roaders can.

The ride is comfortable, too, which isn’t too surprising as it rides on 17-inch alloy wheels with huge 35-inch tyre, with bumps soaked up with ease.

Ford’s drive select system has modes for on-road - 'Normal', 'Sport' and 'Eco' - as well as off-road - 'Mud/Ruts', 'Sand' and 'Rocky' - so you’re covered whatever you want to do.

As for the powertrain, the EcoBoost engine does an admirable job most of the time, feeling powerful enough around town to move this sizable SUV.

However, there are times it will struggle and labour, most obviously when needing to overtake or climb a hill. There were several instances when we found ourselves shifting down from sixth to fourth gear to keep momentum up.

There is a clear line of demarcation between the Chery brand and Jaecoo, and the J8 drives substantially better than Chery’s line of budget-friendly Tiggo SUVs.

We spent most of our time in the Ridge AWD and the fancy active suspension makes a huge impact. It keeps the vehicle in check through corners, exerting excellent body control. It's a bit unnerving how flat the car sits through the bends with next to no body roll.

Despite riding on giant 20-inch wheels the J8 soaks up bumps and road imperfections with ease.

The Track 2WD falls off noticeably in this regard without the active damping.

The steering is light and a bit floaty, which saps confidence when entering corners as there isn’t a lot of feedback on what is happening underneath you.

The steering ratio seems a bit wide of the mark, the wheel needing more input than we'd like.

The engine delivers decent grunt and it's tuned for leisurely acceleration rather than performance. 

There was the odd occasion when the transmission and the motor weren't quite in sync and you might get a bit of hesitation and then too much oomph all at once.

It has no problems getting up to speed on the motorway and handles overtaking with ease. 

Jaecoo, and its parent company Chery, have worked hard on the safety tech calibration and it's much less intrusive on the J8 than some earlier models. This applies especially to the lane keep assist, which only steps in when needed. There are far fewer bings and bongs than before.

You sit up nice and high in the J8, which gives you a good view of the road ahead, but the sloped rear window restricts vision out the back compared to boxier shaped SUVs.

It is a big rig and you feel that on the road, even the Jaecoo team said you’d notice the width of the J8 on the road, which might be an issue if you live in compact inner city areas or deal with cramped car spaces.

The J8 hasn’t been tested by ANCAP yet, but it is expected to get the same five-star score as the J7.

One thing that jumps out is the AWD version gets two more airbags than the 2WD variant.

The Ridge AWD adds two side airbags to the rear row, while the Track 2WD makes do with curtain airbag protection only in the back seat.

It covers all the bases for active safety with auto emergency braking, lane keep assist, lane departure warning, rear cross-traffic alert with auto braking, blind-spot detection, speed recognition, active cruise control and door opening alert.

These are questions for another time unfortunately, with Ford Australia still unlikely to add the Bronco to the range in the near future.

Jaecoo backs its cars for eight years and unlimited km, which is one of the most comprehensive in the business. MG, Mitsubishi and Nissan all have 10 year warranties but are not unlimited km and Mitsubishi and Nissan need you to only service at their dealerships.

Jaecoo backs this up with an eight-year capped priced servicing program, which costs $2952 for the Track 2WD and $3452 for the Ridge AWD. That’s slightly on the expensive side but better than being at the whim of the mechanic after five years.

Keep in mind the fourth and eight year services are biggies, costing $699 and $799 in the Ridge AWD and $499 and $599 in the Track 2WD.

You also get eight years of roadside assistance if you service your car at the dealership.