Ferrari Roma vs Hyundai Genesis

What's the difference?

There aren’t as many Ferraris on the road in Italy as you might think. There’s the purchase price, per-kW taxes and poisonously expensive fuel. So, usually, they’re a rare sight, except around Maranello in the northern province of Modena.

Because that’s Ferrari’s home and in getting to grips with the subject of this review - the twin-turbo V8 Roma - I enjoyed a smile-inducing moment with a local milk truck driver.

On a narrow section, part way into a road test drive through local villages and twisting B-roads to the west of Maranello, the tanker pulled over to let me through. 

Gave a thank you double blink of the hazard lights on passing and received a quick headlight flash in return. They almost certainly thought I was putting kays on a test mule in the same way camouflaged prototypes so often do on the same stretch of road.

Maybe I’d inadvertently sipped some Prancing Horse Kool-Aid, but it felt special. Ferrari is so close to Italian hearts and the Roma is such a sleek and engaging example of its current output.

But is this ‘iron fist in a velvet glove’ 2+2 capable of tearing you away from its well-credentialled high-end competitors? Stick with us to find out.

Anybody who doubts that Hyundai is gunning for the number one in the world has rocks in their head. Big heavy ones. Korean companies do not settle for anything less than number one. The second-generation Genesis (our first taste here in the Antipodes as the gen-one had its steering wheel on the wrong side) is proof.

What's different about Hyundai's unstoppable rise is the way they're going about it. They've always done their own thing in Korea, reinventing themselves time and again when they strayed off the beaten path.

The Genesis is a gamble for a Korean company in foreign markets whose default setting for luxury is marked, Britain or Germany. If Hyundai gets the Genesis wrong there will be howls of derision, or at best patronising pats on the back - "Nice try, you'll get there one day". But if they get it right...