What's the difference?
Yes, this is the car that Ferrari said it would never build. In fact, Ferrari Chief Design Officer, Flavio Manzoni told this very publication (albeit way back in 2015) that "Enzo Ferrari would turn in his grave" should the company ever make something other than a two-door sports car.
But I'd advise you not to get too hung up on all of that. Times change, and the automotive world is a very different place compared to five or 10 years ago.
So, yes, this is the first Ferrari SUV (even if the brand steadfastly refuses to call it one). And it’s the first prancing horse with four doors and four seats.
But it’s also the only SUV on the planet (at least, that I’ve ever heard of) that’s powered by a properly screaming naturally aspirated V12 petrol engine.
So, is this Purosangue the world’s most super SUV, and thus worthy of its iconic badge? Or does it only detract from the brand’s impressive performance legacy?
Let’s go find out, shall we?
There are really only four things you need to know about the all-new Hyundai Inster. It's small outside, yet surprisingly big inside. It's all electric. It's cute as a button. And it's as practical as a Swiss army knife.
Actually, there's one more thing. It's cheap for an EV. But it's still not that cheap, given the wave of cut-price Chinese product now on our shores.
So, can the Hyundai Inster carve itself a slice of the entry-level EV market?
Write the Purosangue off as nothing more than another SUV-sized cash grab at your peril. It's not just the easiest-to-live-with Ferrari ever made, but also, and indisputably, an actual Ferrari, regardless of its body shape.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The target market for the Inster isn't huge, and Hyundai knows it won't be a runaway best-seller for the brand. But those in the market for a bite-sized EV will find the Inster feels bigger, and drives better, than they might expect.
The word ‘SUV’ is a bit like Voldemort around Maranello — as in, he who shall not be named. And if I’m totally honest, I thought the brand’s refusal to acknowledge what they’ve so obviously made here was just marketing guff to protect its performance heritage.
But seeing the Purosangue in the metal has shifted that view a little. Sure, it will compete with models like the Lamborghini Urus, but it doesn’t exactly look like an SUV, does it?
In fact, and this would likely be another dirty word in Ferrari land, it almost looks more like a hot hatch, what with its short rear overhang, swollen body styling and the positioning of each wheel in the furthest possible corners.
But more than that, the Purosangue looks elegant. Aggressive, sure, but still somehow a little understated. And for mine, that’s a huge tick in the positive column.
Unlike some of its competitors, the Purosangue looks like it was designed by adults, for adults, and not by cordial-addled children.
There’s no active aero at work here, with the airflow instead built into the design. Like the openings at either side of the front end, which channel air past the front tyres, or the positioning of the rear spoiler, which pushes air down over the rear windscreen so effectively there's apparently no need for a rear windscreen wiper.
Traditionally, interiors have not been Ferrari’s strongest suit, but the Purosangue is a comfortable and premium space to spend time, and the seats and the steering wheel especially, look fantastic.
The tech, though, isn’t perfect. Some of it (like the haptic Engine Start button) is an awesome addition, but while the twin screens for driver and passenger look good, the technology is a little clunky, and simply not as smooth as using a single, centrally mounted screen.
The words small but perfectly formed appear here, with Hyundai’s insistence on not having a traditional range-wide design identity allowing them the freedom to create something unique and pretty funky here — though I do see some shades of Suzuki Ignis in the side profile.
It does look fun though, right? With the selfie ring-light-style headlights, Tetris-style rear lights, those swollen guards and the funky alloys.
And you can dial up further with the Cross variant, which gets a tougher, more squared-off look front and back - even if you’re more chance of meeting a bunyip than an Inster on your favourite off-road track.
Inside, the cuteness continues, though some of the scratchy cabin materials definitely point to the entry-level nature of the Inster.
Still, the seat materials, both the cloth and the leather, are lovely and thoughtfully coloured, and the twin screen setup is nice, too. I love the inclusion of a host of physical buttons that control the climate, stereo and the nav.
Not the kind of thing you’d normally care about in a Ferrari review, I know, but then this isn’t a normal Ferrari.
So, let’s focus on the back seat for a moment. The Purosangue is a strict four seater. Asked why not just install a bench backseat for more family-friendly practicality, the brand had a quality answer locked and loaded.
The reason, it says, is because a car in this price bracket needs to instil a sense of dignity in every seat, and by installing three across the back row, you don’t just ruin the middle seat, but the two window seats as well, because then everyone is uncomfortable.
It make sense, right? Even if I still harbour suspicions that, by installing just the four seats in the Purosangue, it moves it just a little further from that dreaded SUV tag.
Either way, there is more space in the rear of the Purosangue than you might expect by looking at it. Each rear seat rider can stretch out, with more than enough head and legroom.
And while there, they can access their seat functions and climate control settings through a nifty pop-up rotary dial (front seat riders get one, too).
The rear doors open automatically with a long pull on a lever at the base of the window. Ferrari says the rear-hinged doors serve two purposes, the first being that they allow easier access to the rear seats, and the second being that they look much cooler than regular, boring doors.
The engineers, though, concede making them a reality was a nightmare, with the brand replacing three fastening points with a single massive hinge that emerges from the rear of the body.
There’s more practicality on offer here, too, courtesy of a 473-litre boot space (and more if you flatten the back seats), with a flat load space, and hidden storage beneath it.
The Purosangue measures in at 4973mm in length, 1589mm in height, and 2028mm in width, and it rides on a new spaceframe chassis bespoke to this model.
The Inster stretches 3825mm long, 1610mm wide and 1575mm tall, but it rides on a 2580mm wheelbase – the later being bigger than the Hyundai Venue, and almost as big as the Kona.
It has allowed Hyundai to stretch the legroom options in the backseat, which actually gives you more space than the two bigger SUVs mentioned above, helped massively by the fact the Inster's rear pew is on rails, allowing you to slide it right back, and that it reclines a fair way, too.
I'm 175cm and I found I had more than enough leg and headroom, and with the backseat in full La-Z-Boy mode, I could sit back and relax, even on a longer journey.
It's a good thing it's four seats only, though. While the Inster feels longer than it is, it doesn't feel any wider, and even in the front seat you can feel like you're in economy class when you have a passenger on board, with both of you rubbing elbows on the central armrest.
Clever storage abounds though, with hidey-holes, handbag hooks and more dotted throughout the cabin. Opt for the roof box – and wear the efficiency penalty – and you can pop another 75kg worth of gear on the roof.
Also cool is the fact the backseats fold completely flat in the entry-level Inster, upping the storage possibilities. And in the top-spec Cross, the front seats fold down, too, allowing for fairly long items to be stowed. Though why you would need the driver's seat to fold flat is a bit of a mystery, unless you're looking to turn your Inster into an immovable storage container.
Apparently in Korea you can option a mattress that slides over all four seats, but I can't see that taking off here.
The official storage numbers are 280L and 1059L, and the small boot is helped along a little by underfloor storage where you can pop your charging stuff.
How much the Purosangue actually costs is something a moot point. Officially, it starts at $728,000, before all your on-road costs.
But Ferrari says every Purosangue will go through its personalisation, 'Atelier' or 'Tailor Made' programs, meaning no two vehicles will be exactly alike, adding significant cost to the sticker price.
But perhaps the biggest issue is that you can’t actually buy one. Ferrari paused orders globally in November last year as it realised its factory capacity had been exhausted by demand.
Right now, all it can say is that, should you want one, you should speak to your dealer, while warning that average global wait times are in excess of 18 months.
Further complicating matters is the fact the brand has issued a production cap on the Purosangue, with the SUV not to exceed 20 percent of Ferrari’s total production volume.
The idea is two-fold. One, Ferrari’s production capacity is limited, and so freeing up space on a factory line isn’t easy. And two, unlike its Italian competition, Ferrari wants to remain Ferrari, not the Purosangue company.
So, this newcomer will produce incremental growth without dominating the entire line-up.
The brand is holding triple-figure orders and expressions of interest in Australia, and though it’s not sure how many cars we’ll actually get, they will begin arriving before the end of the year.
Ferrari in Australia is also yet to confirm exactly what local customers will get, but standard fare internationally includes 22-inch (front) and 23-inch (rear) alloys, leather-and-Alcantara seating (now made from 68 percent recycled materials) in both rows, twin screens (one in the instrument cluster for the driver, and another mounted in the dash directly in front of the passenger), standard Apple CarPlay and Android Auto, a 21-speaker Burmester stereo, automatic-opening rear doors and an automatic boot, seat and steering wheel heating, and an in-seat massage function.
You also get an engine that could power a small city, but let’s circle back to that, shall we?
The Inster is available as an entry-level model, which comes as a Standard Range for $39,000 before on-road costs, or an Extended Range for $42,500. It then steps up to the Inster Cross, which is $45,000.
For perspective, the Geely EX5 is considerably bigger, and will travel further on a charge, for $40,990 before on-road costs. Then there's the Chery E5, which is now $39,990 plus on-road costs.
Anyway, the Inster nabs 15-inch wheels, dual 10.25-inch screens (one for the multimedia, another for driving info), a six-speaker stereo, Apple CarPlay and Android Auto, cloth seats, two V2L connectors, a wireless charging pad and rain-sensing wipers. The equipment list for the Extended Range is the same, but it rides on 17-inch alloys.
Stepping up to the Inster Cross scores you a unique and off-road-inspired look, but also leather trim inside, a unique design for its 17-inch alloys, heating and ventilation for the front seats and heating for the steering wheel, some extra safety kit and practicality perks, and the option of a sunroof or an exterior roof storage box, the latter of which seriously eats into the driving range.
Nothing but Ferrari’s best here, with a mid-front mounted V12 engine providing the power, and plenty of rapid forward momentum.
This naturally aspirated 6.5-litre monster produces a total 533kW at 7750rpm and 716Nm at 6250rpm – and climbs to a screaming 8250rpm.
It channels that power to all four wheels via an eight-speed dual-clutch automatic, and a compact and front-mounted power transfer unit that calls the front tyres into action.
It’s a clever solution that allows the Purosangue the grip of all-wheel drive when you’re in fourth gear or below, reverting to rear-wheel-drive at higher speeds.
The reasoning is that you get the lower-speed grip without requiring a heaver permanent AWD solution.
There are more clever things at play here, too. Like a new 'Active Suspension' system that replaces the need for anti-roll bars with motorised adaptive dampers.
Each corner has an electric actuator that can then individually stiffen or soften the suspension as required to keep the Purosangue flat when cornering, or supple on bad road surfaces.
You can also lift or lower the ride height slightly, including for launch control which flatness the Purosangue for maximum aero slipperiness.
The Hyundai Inster Standard Range kicks off power proceedings, with a single front-mounted electric motor producing 71kW and 147Nm.
Next is the Extended Range, which shares its outputs with the Inster Cross. Here, the front-mounted motor’s outputs have been ticked up slightly, now producing 84kW and 147Nm.
Those aren’t big numbers, but then neither does either Inster feel particularly slow or underpowered.
If there’s a fly in this Ferrari’s ointment, we’ve found it. Big V12 engines mean big fuel use, and the Purosangue will require a claimed 17.3L/100km on the combined cycle.
Be warned, though, the Ferrari’s accelerator calls to your right foot like a siren song luring sailors to the rocks, and should you get aggressive with it, I’d suspect your fuel figures to be even higher.
The C02 emissions are pegged at 393g/km.
You might expect a lower score than seven for this section, and I take your point. But for mine, you're buying a vehicle with a huge V12 engine, so you probably know what you're in for, right?
Standard Range cars get a 42kWh lithium-ion battery, producing a driving range of 327km. The Extended Range and the Cross get a bigger 49kWh battery, increasing the range to 360kms. Now, that roof box. It does look cool, but you’re going to really need to carry stuff to choose that option, given it increases energy consumption by 25 per cent, reducing the Cross’s range to just 293km.
When it comes to charging, the Inster is set up for 120kW DC fast charging, or 10.5kW AC charging - provided you have that much power available at home, as most wall boxes are more like 7.1kW.
There’s a reason most supercars aren’t daily drivers, and it’s not always just a financial one.
It’s because they’re the most specialist tools in the automotive toolbox, usually engineered to attack race tracks and alpine roads, but not the school run or bumper-to-bumper traffic.
But you put up with it — the too-firm ride, the questionable ergonomics — because when you do land upon the kind of road your car was built for, any other inconvenience vanishes like traces of smoke from a chimney.
Which is exactly what makes the Purosangue such an interesting proposition, because here is a Ferrari that will likely be driven more, and for longer spells, than any Ferrari to have come before it, but it still needs to excite the senses on the right road.
So has Ferrari pulled it off? In a word, yes.
Honestly, when you’re just tootling around it’s easy to forget you’re driving a supercar.
That V12 engine falls silent, the exhaust is almost non-existent (owing largely to the sound deadening of the cabin – to really hear this beast at full roar you want to crack a window, or find a tunnel), and the suspension (each driving mode has two suspension settings, medium and soft, allowing for some serious fine-tuning of the ride comfort) floats across most road surfaces.
It feels much like any other premium SUV, and not one with a nuclear power plant lurking just ahead of the dashboard.
Because there is a Hyde to this Jekyll, and it arrives when you dial up the sportiness, or get a little too heavy with the accelerator. Then that big V12 roars into life, along with the exhaust, and suddenly you’re very much behind the wheel of Ferrari once again.
Engage launch control and you can feel the Purosangue hunker down, dropping lower onto the wheels and readying for action. Flatten your right foot, and 100km/h arrives in a claimed 3.3 seconds, with 200km/h flashing by in 10.6 seconds.
But there is a quirk here, and that is that the Purosangue doesn’t always feel blisteringly fast. It's powerful, sure, and plenty quick, too, it's just that somehow it doesn't always feel quite as fast as the spec sheet suggests.
Maybe it’s the theatre, or all in my mind, but I reckon the best way to experience the all-out performance is by taking over the gearing yourself, and listening to the machine-gun-popping of the rev limiter before squeezing the paddle shifter, to truly feel like you're unlocking every ounce of performance on offer.
Is it the sharpest Ferrari ever built? Obviously not, and even a carbon-fibre roof can’t compensate for the over 2.0-tonne weight here.
But I promise, should you find yourself on a twisting road, the Purosangue can paint a supercar-sized smile on your face just the same.
The steering isn't quite as sharp as it might be in a true supercar (I suspect its been softened to make the Purosangue more comfortable on freeways and over longer distances), but it still inspires plenty of confidence, while the the rear-wheel-steering helps tuck you nearly into corners before that big engine drags you out the other side, that operatic exhaust bellowing along with you.
A real Ferrari? You bet.
Honestly, the impact electrification has had on vehicles in this class is staggering.
It wasn't so long ago that these micro cars were fitted with underwhelming petrol engines, four- or five-speed gearboxes and all the noise-deadening technology of a tin of beans.
As a result, they were cute, but painful. It always felt like you had to wring their neck to get the most out of them, and when you did, they were loud, buzzy and annoying.
But the Inster is none of those things. While not ludicrously powerful, the electric propulsion offered, and the nature of the way it's produced, feels ample in the little Hyundai, with the acceleration smooth, silent and easy,
It's also just generally quiet. Hyundai says it has double-sealed the doors, used thicker glass and fitted full underbody coverings to reduce the NVH - or noise, vibration, harshness - levels, and all of that, combined with the peace and quiet of an electric motor, have created a mostly blissful cabin experience.
The ride and handling hasn't been through the full Hyundai Australia ride and handling calibration of old. Instead, it's undergone the brand's more modern approach, which is to take the best componentry from what's available overseas and then build the Aussie-spec cars from there.
Either way, it all works pretty well here. Only really big bumps clang into the cabin, with the Inster otherwise riding well over all of the road surfaces we encountered.
The point, I guess, is that it's a drive experience stuffed full of happy surprises. The ride, the acceleration and the refinement are all well up on what you might expect from a city car.
The Ferrari Purosangue has not, and surely will not, be independently crash tested, but does arrive with a pretty stacked suit of safety kit, including AEB, adaptive cruise control, lane keeping assist, blind-spot monitoring, rear cross-traffic alert, traffic sign recognition and hill descent control.
The Hyundai Inster is yet to be crash tested, but does arrive with a solid safety offering including seven airbags, as well as active equipment like a auto emergency braking (AEB), rear cross-traffic avoidance, lane keep assist, and active cruise control.
The Cross ups the equipment a little more, including a surround-view monitor, blind-spot monitoring and front parking sensors.
Every Ferrari arrives with a three-year, unlimited kilometre warranty, with the option of extending coverage for up to seven years at the point of purchase.
Also available is Ferrari's 'Power20' coverage, which covers the engine, gearbox, transmission and all other major mechanical and electronic components for 20 years from the point of purchase.
The recommended service interval is 12 months/20,000km, and there's also a seven-year capped-price servicing program, called '7-Year Genuine Maintenance', which allows you to prepay for all your servicing needs.
The Inster delivers super long service intervals, requiring a trip to the service centre every two years or 30,000kms, but each service is priced at $655. A Toyota Yaris Cross, for perspective, will see you visit the service centre twice as often, but each visit will only cost you $255, or $510 every two years.
The Hyundai warranty is five years/unlimited kilometres, while the high-voltage battery is covered for eight years.