What's the difference?
If you’ve clicked on this thinking, “What’s a Farizon?” you're probably not alone.
Farizon is yet another sub-brand of Chinese giant Geely which owns brands like Volvo, Polestar, Lotus, Smart and Zeekr, among others.
This new brand is an electric commercial vehicle specialist that arrived in Australia earlier this year thanks to Saudi Arabia-based distributor, Jameel Motors. Sales are currently only offered in Queensland through Farizon’s website, though a dealer network is being developed with a priority of the eastern seaboard.
The Farizon SuperVan is the company’s first offering in Australia, alongside an electric light truck called the H9E. This electric mid-size van is a rival to the likes of the LDV eDeliver 7, Peugeot E-Expert and Volkswagen ID. Buzz, as well as the forthcoming Ford E-Transit Custom.
How does it stack up? Read along to find out.
Some VW models, like the Golf, are household names. No doubt about it. But this? Well, it's probably not one of them. Or not yet.
This is the Arteon, the German's brand's flagship passenger vehicle. Put it this way, if VW's tag line is premium for the people, then this is the most premium. And the people? Well, they're the ones who might normally be shopping for a BMW, Mercedes or Audi.
The name, by the way, comes from the the Latin word for art, and it's a nod to the design focus that's been employed here. It comes in a shooting brake, or wagon, body shape, as well as this, the Liftback. And a quick spoiler alert, it looks pretty good, right?
But we'll get to all that. As well as the big question - can it mix it with the premium-brand big boys?
You’d think Farizon would be onto a winner given it has created a van with cool looks and the packaging benefits that come with a dedicated EV architecture. However, the SuperVan left a sour taste in my mouth.
There are good bones here, but Farizon has a long way to go with fixing the electric motor whine and safety systems.
It’s great the company is aware of the SuperVan’s shortcomings and is currently working on software updates, but it begs the question, why wasn’t it good in the first place?
The value, driving dynamics and appearance are on point for a premium play here. If you can forgo the badge snobbery attached to the German big three, then you'll find lots to like about Volkswagen's Arteon.