What's the difference?
If you’ve clicked on this thinking, “What’s a Farizon?” you're probably not alone.
Farizon is yet another sub-brand of Chinese giant Geely which owns brands like Volvo, Polestar, Lotus, Smart and Zeekr, among others.
This new brand is an electric commercial vehicle specialist that arrived in Australia earlier this year thanks to Saudi Arabia-based distributor, Jameel Motors. Sales are currently only offered in Queensland through Farizon’s website, though a dealer network is being developed with a priority of the eastern seaboard.
The Farizon SuperVan is the company’s first offering in Australia, alongside an electric light truck called the H9E. This electric mid-size van is a rival to the likes of the LDV eDeliver 7, Peugeot E-Expert and Volkswagen ID. Buzz, as well as the forthcoming Ford E-Transit Custom.
How does it stack up? Read along to find out.
This idea hasn’t always worked out too well. Take a parcel-van (in this case the Ford Transit Custom) strip out the rubber matting and cargo barrier and bolt six or seven seats into what was the load area. Sure, the original vehicle to use this concept, the Volkswagen Kombi way back in the 1950s, got away with it, possibly because there wasn’t anything better around.
Ford has plenty of history with this notion, too. The first Transit of 1965 was also available as a mini-bus, but worked okay because the Transit itself was such a car-like departure from the commercial-vehicle norm.
Things didn’t go so well for Ford in the early 1980s, however, when the Econovan-badged parcel van it shared with Mazda (the E2200) was fitted with eight seats, given some fuzzy velour trim and dubbed the Spectron. And it was dreadful. In fact, so bad, that it made the contemporaneous Mitsubishi Nimbus and the even more forgettable Nissan Prairie seem like vastly superior alternatives to the job of moving people. Only because they were.
Early versions of the Spectron retained the Econovan’s crude suspension, wheezy (and fragile) little engines and even the tiny dual rear wheels that entirely deprived the vehicle of any traction. In fact, dreadful doesn’t even cover it.
So you can see why Ford might be a bit antsy about me referring to the new Tourneo (a badge that has been around in Europe for decades) as a Transit Custom with extra seats and windows. Yet that kind of sums it up (up to a point, anyway). Luckily, the Transit Custom itself is a pretty sorted thing these days, so maybe Ford has nothing to worry about. Maybe…
You’d think Farizon would be onto a winner given it has created a van with cool looks and the packaging benefits that come with a dedicated EV architecture. However, the SuperVan left a sour taste in my mouth.
There are good bones here, but Farizon has a long way to go with fixing the electric motor whine and safety systems.
It’s great the company is aware of the SuperVan’s shortcomings and is currently working on software updates, but it begs the question, why wasn’t it good in the first place?
There’s absolutely no doubt that the van-based people-mover has some distinct advantages over a three-row SUV. The rear seat is bigger, access to it is far better and there’s more luggage space even when all eight seats are occupied. But the Tourneo goes a step or two further with the sliding, swivelling seats that make it one of the most practical and flexible interiors on the market.
True, the driving experience is a bit alien at first, but it’s a case of different, rather than worse. Meantime, the ride is excellent and the performance and economy from the turbo-diesel driveline are both absolutely spot on for this vehicle’s intended purpose.
And perhaps that’s the metaphor for the whole thing: By not trying to be something it’s not, and concentrating on what it needs to do, the Tourneo emerges as a bit of a quiet achiever.
As we said earlier, this type of vehicle concept is never a sure-fire proposition. Parcel vans converted to passenger duties haven’t always worked out. This time, though, it’s different.