Denza B8 vs Jaguar XF

What's the difference?

There’s a new name in the luxury upper-large SUV segment and it’s one many buyers will be unfamiliar with. Enter the Denza B8, a brand positioned to BYD much like Genesis is to Hyundai, or Lexus to Toyota.

The flagship B8 6S leans heavily into luxury, space and rugged, squared-off styling, but the big question is whether it does enough to stand out against established heavy hitters like the Toyota LandCruiser 300 Series, Land Rover Defender and Audi Q7.

And then there’s the bigger question - do we actually need an XL SUV with a plug-in hybrid powertrain? More to the point, who exactly is this pitched at?

If a Jaguar owner fell through a wormhole from 2003, the company they bought their car from would be   almost unrecognisable. Back then, it was a bewildering mess making an odd assortment of cars, yet to emerge into the light after Ford's confused and debilitating period of ownership. 

Why 2003? Fifteen years is a nice round number and pre-dates the arrival of the brand-saving XF.

Today, Jaguar has three SUVs, and the gorgeous F-Type, the XE, its second-generation XF and the big XJ. It has three SUVs (the F-Pace, E-Pace and I-Pace) because without them Jaguar would be a niche manufacturer before long, because big sedans, formerly the brand's trademark, are continuing their gentle decline. Oddly enough, one of the market segments contracting even faster than sedans is wagons. 

So what better time to launch into a draining pool from the three-metre board than now? Jaguar has bravely taken that risk and brought us the puzzlingly named XF Sportbrake.