Cupra Terramar vs Audi A3

What's the difference?

There aren’t many cars like the new Cupra Terramar VZe as it’s a mid-size plug-in hybrid flagship that sits firmly at the premium end of the mainstream market. That’s either a huge advantage… or it’s not.

Because when you don’t have a clear set of rivals, you tend to stand out.

There are alternatives, of course. Things like the BYD Sealion 6 Premium, Chery Tiggo 7 Super Hybrid, GWM Haval H6 GT, Mitsubishi Outlander PHEV and Volkswagen Tiguan eHybrid - but they each approach this space a little differently, whether it’s in pricing, positioning or execution.

Which leaves the Terramar VZe carving out a niche for itself. So the question is, does this plug-in hybrid make a compelling case?

Can a hatchback still be a fun and fashionable way to get around when the SUV has become such a status trend?

The facelifted Audi A3 certainly makes a case for it.

The refreshed 2025 A3 is, as Audi puts it, more competitive than before when it comes to not only value but also, you might agree, style.

Last year, before the update even arrived, the A3 sold almost as well as its Volkswagen Golf corporate sibling. In fact, it’s Audi’s third most popular model behind the Q3 and Q5 SUVs.

It’s also third in its segment of ‘Small cars under $40,000’, behind only the MG4 electric car and, you guessed it, the VW Golf.

As such, it also outsells its actual closest rivals the BMW 1 Series and Mercedes-Benz A-Class, both of which are close to the A3 on price.

Now that it’s been given a bit more razzle dazzle, let’s see if the A3 can keep that momentum going.