2022 Cupra Ateca vs Volvo XC40

What's the difference?

Meet the new Cupra Ateca. Actually, scratch that. Meet the new Cupra, the VW Group's Spanish performance brand that will be launching in Australia around the middle of this year.

Picture a pyramid, and then put VW at the top of it. Bottom left you've got Skoda, a brand that prides itself on practicality and clever features. Bottom right you've got Cupra, which promises to be the fun, sporty and energetic cousin, and to focus on performance, electrified or otherwise. But both are fed from Volkswagen.

Make sense?

The Ateca, then, is a nearly Tiguan-sized SUV that will launch in one hi-po trim level, and a significantly lower starting price than its better-known, R-badged relative.

It also promises to marry family duties with a fun-to-drive attitude. So how does it measure up?

Volvo’s brand renaissance is a gift that keeps on giving.

The Swede alternative to more mainstream European premium players needs to keep offering something different to survive and has thus far found success in giving buyers design-focused alternatives to the strong performance lineage of its predominantly German rivals.

Like its rivals, though, Volvo is facing a once-in-a-generation conversion from combustion to electrification, and thanks to its Chinese parent company, Geely, it is uniquely positioned to rapidly make the switch.

Despite that, we're only just seeing the brand’s first purely electric model, the XC40 Recharge. Does it have what it takes to edge in front of rivals for the electric era? We took one for a week to find out.