2022 Cupra Ateca vs 2023 Cupra Formentor

What's the difference?

Meet the new Cupra Ateca. Actually, scratch that. Meet the new Cupra, the VW Group's Spanish performance brand that will be launching in Australia around the middle of this year.

Picture a pyramid, and then put VW at the top of it. Bottom left you've got Skoda, a brand that prides itself on practicality and clever features. Bottom right you've got Cupra, which promises to be the fun, sporty and energetic cousin, and to focus on performance, electrified or otherwise. But both are fed from Volkswagen.

Make sense?

The Ateca, then, is a nearly Tiguan-sized SUV that will launch in one hi-po trim level, and a significantly lower starting price than its better-known, R-badged relative.

It also promises to marry family duties with a fun-to-drive attitude. So how does it measure up?

Cupra is a new brand under the Volkswagen Group, designed to be a cool, sporty, and youth-focused alternative to the likes of VW and Skoda, as contemporary and disruptive as it comes, and the Formentor we’re testing here treads the delicate ground between the world of hatchbacks and SUVs. 

The VZe spec we’re specifically looking at for this review is even a hybrid with a plug - arguably a concept Australians are barely ready for.

It’s very much a symbol of what’s going on in the car industry at the moment. New names, shapes, and technologies are coming to shake the status quo, and permanently alter the kinds of cars Australians buy.

It’s all well and good to be on the front foot. But does the Formentor VZe make sense in an increasingly crowded marketplace? Read on to see what I found.