What's the difference?
Cub Campers is Australia’s oldest camper-trailer manufacturer and one of the oldest businesses in the caravan and camping industry, having just celebrated 50 years of operation in 2018.
The company can lay claim to inventing the soft-floor camper trailer, pioneering the rear-fold and championing off-road campers when everyone else was concerned with the on-road market. Amongst all that, though, it was late to the game when it comes to forward-fold campers, not releasing the Frontier until early in 2016, well after the flood of Chinese manufactured versions became immensely popular. So why did Cub wait so long and was it worth it?
GAC might still be a new name to a lot of Aussie new car buyers, but the Emzoom Luxury isn’t here to quietly blend in. It’s sharply styled, keenly priced and carries just enough attitude to turn a few heads - which is a good start in a crowded small SUV segment.
It also keeps things simple. There’s just the one trim level on offer locally, and it comes in swinging against some well-established rivals like the GWM Haval Jolion Premium, Kia Seltos Sport+ and MG ZS Vibe Turbo.
But standing out on paper is one thing, backing it up with enough personality to stay interesting over time is another.
All in all, the Frontier is the best forward-fold camper on the market, although it is also the most expensive. If you were making a buying decision purely based on features, you’d probably look elsewhere, but if you are prepared to pay a little more because this camper-trailer is Australian made, you get a very functional camper that’s easy to set up, reliable, strong and light.
GAC isn’t messing around with the Emzoom Luxury. It’s undeniably eye-catching, priced well and carries just enough of a premium aesthetic to draw attention.
Is it the best small SUV I’ve driven? No. It does enough to avoid being overlooked, but it’s not quite reinventing the wheel.
What it does well is deliver a comfortable, easy urban runaround with strong equipment for the price. However, the safety calibration and overall breadth of systems feel like areas that still need attention.
All up, it gets a lot right for the money, but doesn’t quite land a knockout punch.
The real appeal of a forward-fold camper-trailer is the internal configuration. Because the bed folds out over the front of the camper, the trailer body is configured with a wrap-around lounge and dinette area, that also converts into a bed. It brings a certain level of caravan comfort to a camper-trailer-sized package. Cub’s execution is quite good. The lounge is comfortable and the dinette table is highly adjustable up and down or around and around. It converts into a bed more simply than any other on the market I’ve seen.
The downside of the forward-fold concept is the quantity and access of storage. Very little of the internal storage is easy to get to, and in truth there’s very little of it. That’s what happens when you put a couch in a trailer, sorry. There are hatches under the seats, but even they are limited by the slide-out kitchen and battery box across the back, plus, they’re not as easy to get to as a drawer. It’s the same in every manufacturers version, though. However, the Frontier has one unique features that makes it stand out – a series of pigeon holes under the foot of the bed which provide the only easy-to-access internal storage in any forward-fold I’ve come across so far.
Up front, the Emzoom offers the most space and it’s where it feels most comfortable. The seats are supportive enough for longer trips, and while only the driver’s side is electrically adjustable, that’s not unusual at this price point. Wide door apertures make getting in and out easy and there’s enough elbow room so it doesn’t feel cramped.
In the rear, space is also surprisingly generous for the segment. The flat floor helps with legroom and headroom remains good despite the panoramic sunroof.
Storage is well thought through and generous. Up front, there’s a glove box, a deep centre console and a dual-phone tray that incorporates a ventilated wireless charging pad. There are two cupholders and a drink holder in each door storage bin. You also get an additional shelf underneath with both USB-A and USB-C ports, which helps keep cables and clutter out of the way.
In the rear, amenities are solid, with rear air vents, a fold-down armrest with two cupholders, map pockets and even small device pockets for added practicality. There's a drink bottle holder in each door and a single USB-A port behind the centre console.
Around the back, the boot offers a wide opening and a level load space, making it easy to use day-to-day. Capacity sits at 341 litres, which is enough for a weekly grocery run or a weekend away. There’s a spare tyre tucked under the floor and a powered tailgate is standard.
The tech is easy to live with, too. The media system is intuitive with clear graphics and a responsive touchscreen. Wireless Apple CarPlay connects quickly without fuss, and there’s also wireless Android Auto. Sound quality from the six-speaker system is crisp and the digital radio and Bluetooth hold a steady connection (where some rivals can struggle).
The Frontier is quite good under tow. Cub designed and manufactures its own coil-spring independent suspension and has paid quite close attention to the balance and dynamics of the trailer.
As it’s not overly heavy, it’s not a handful, even on the beach, and behind the Mitsubishi Triton I tested it with, it was barely a struggle. On the road, the camper is well behaved, easy to see over and around and because it’s not very long, it’s not very daunting.
On the road, the Emzoom has enough power to feel spritely and capable, whether you’re darting around town or merging onto the highway. That said, the way it delivers that power at lower speeds can feel a little inconsistent. There were moments where lifting off the accelerator didn’t translate to an immediate response, with the car continuing to surge forward briefly. Which made for a few 'eek…' moments during the week.
Handling is on the sharper side for the segment. The steering and suspension are well judged, giving it a slightly zippy, eager feel through corners without tipping into harshness. Braking, however, can feel a touch spongy underfoot, which takes away from that otherwise confident set-up.
Visibility is a mixed bag. Thick pillars, a relatively low window line and a small rear view can make it feel hemmed in from the driver’s seat. Though, the blind-spot camera feed popping up on the display takes some of the guesswork out of lane changes.
Ride comfort is solid overall. It handles bumps well enough, and a longer drive proved comfortable, although there is a low level of road noise that creeps in at higher speeds.
Where the Emzoom really shines is around town. It’s easy to manoeuvre, with an 11.2-metre turning circle that makes tight streets and car parks feel manageable. The 360-degree camera system is clear and makes parking a relatively stress-free experience.