Citroen C4 vs Audi 90

What's the difference?

It’s weird, wonderful and fun, in more ways that one. I think every segment could use an oddball alternative like the C4. Citroen has successfully transformed it from a hatch to a small SUV with a difference. It’s not going to be for everyone – few Citroens are – but those who are willing to take a chance will be rewarded with a surprisingly competitive little package that stands apart from the crowd.

If anyone was worried that it would be too late to get a decent bit of value out of an entry-level iX, there's reassuring news.

With more power, range and features added to the model and the cost remaining close to its former sticker price, the iX has held up well despite now existing in a more competitive environment.

It’s really hard to stand out in Australia’s busy marketplace, especially in this small SUV space, where there doesn’t really seem to be as much of a design rulebook as there is in other segments.

Rooflines are wildly different, as are beltines and light profiles. While some may decry the fall of the hatchback to these more high-riding options, at least some of them are bringing fresh design ideas to the car world.

Our C4 is a great example. An SUV perhaps in profile only, it sports a slinky descending roofline, tall, contoured bonnet, a frowny-face LED profile, and characterful plastic claddings, which are a continuation of Citroen’s ‘Airbump’ elements, which gave cars like the previous-generation C4 Cactus such a unique look.

The rear is this car’s most confronting angle, with a post-modern approach to the light profile, and in reference to C4s past, a spoiler integrated into the rear tailgate.

It looks cool, contemporary, and I think is successful in its aim to blend the sporty elements from the hatch world with the sought-after high-riding elements of an SUV.

It certainly caught a few eyeballs in my time with it, and if nothing else, a bit of attention is something the Citroen brand desperately needs.

In the past you could rely on this brand to give you a funky interior, but one that sadly also came with its fair share of sub-par plastics and strange ergonomic. So I’m pleased to report that the new C4 dips into the better looking and feeling Stellantis parts catalogue for a still interesting yet more coherent experience this time around.

The modern look and feel of this car continues with interesting seat designs, a high-riding dash with a higher degree of digitization than before, and improved ergonomic features (even over some notable Peugeots). We’ll talk more about those in the practicality section, but the C4 feels as weird and different from behind the wheel as you’d hope , with an odd dash profile, a fun and minimalist steering yoke, and attention-to-detail elements, like a detail strip that runs through the door trims and across the seats.

These elements are welcome and help separate this Citroen from its Peugeot siblings. It will need this going forward, as it also now shares much of its switchgear and screens with its sister brand.

This is largely a good thing, with the 10-inch screen looking and feeling good and slotting into this car’s design nicely.

The iX was a bit divisive upon its original launch, because it was one of the early adopters of BMW’s current ‘big grille’ era.

The good news for the iX is that many have adjusted their expectations on that front and it now feels pretty well at home in the brand’s line-up.

The addition of the 'Iconic Glow' grille surround might be a step too far for some, but overall the iX has aged well and its exterior design hasn’t changed much because of that.

The adaptive LED headlights have new DRL elements, and the M Sport pack is now standard, but if you were only casually familiar with the iX you’d have to be looking closely to spot the update.

The new colour palette for the iX also includes the pictured 'Arctic Race Blue metallic', though I’m personally a fan of the iX in all black, giving it a more monolithic look.

Inside, it’s a similar story - what was once perhaps ahead of its time is now the expectation in an electric SUV. Minimalism in terms of physical controls, but plenty of space.

Helping the feeling of spaciousness is the now-standard panoramic sunroof, though a lack of physical shade is one of the iX’s few interior let-downs. Instead, it can electrochromatically ‘shade’, which still lets in plenty of light.

At night, ambient lighting joins the glow of the iX’s rather large 14.9-inch multimedia touchscreen and 12.3-inch driver display.

The C4 brings some interesting practicality elements. There are a few areas where it’s even better than the improved layouts of recent Peugeot models.

The cabin feels spacious, with the C4’s relatively long wheelbase providing ample room in both rows. Adjustability is good for the driver, although it is worth noting that the seats have an odd blend of manual adjust for sliding fore and aft, contrasted with electrical adjust for seat height and tilt.

Comfort is superb from the memory-foam stuffed and thick synthetic-leather-clad seats. I don’t know why more cars don’t adopt this approach to seat design. You sink into these seats and are left feeling like you’re floating above the ground rather than sitting on something. The feeling here is unmatched in the small SUV space.

The massage function is a wholly unnecessary addition, and with the thick seat cladding, it didn’t really add much to the experience.

The seat bases aren’t too high either, unlike some cars in the SUV class, but the dash design itself is very tall, so people shorter than my 182cm height might find extra adjustment is required to see over the bonnet.

There are large bottle holders in each door with a very small bin; dual cupholders in the centre console, and a small armrest console box.

There’s also an odd little two-tiered shelf under the climate unit, with a removable base for extra storage underneath. It seems to me that the top shelf is a missed opportunity to place a wireless charger, although connectivity is handy with the choice of USB-C or USB 2.0 to connect to the wired phone mirroring.

A big win is the presence of a full dial set for not just volume but the climate unit too. This is something the Citroen scores over some of the new Peugeots, which have moved the climate functions to the screen.

Somewhat less wonderful are the digital dash cluster and holographic head-up display. These seem to be a bit redundant in the information they display to the driver, and the digital dash has no customisation, leaving me wondering what the point of it is.

The C4 also has some interesting innovations on the front passenger side. It has an unusually large glovebox and a neat little sliding tray, which looks like something from a Bond car.

It also has a slide-out tablet holder. This odd little thing lets you securely mount a tablet to the dash to provide a multimedia solution for the front passenger, which may be good for entertaining larger kids on longer journeys. Or adults who don't want to talk to the driver. It’s a neat inclusion, but I’m not sure how many people will use it in the real world.

The back seat offers a remarkable amount of room. I’m 182cm tall and had heaps of knee room behind my own driving position. The nice seat trims continue, as does the patternwork and detailing, which is the kind of attention to detail you don’t always get from rivals.

Headroom is a little limited, but you also score dual adjustable air vents and a single USB port.

The boot comes in at a hatch-sized 380-litres (VDA). It’s a neat, square shape with no little cutaways at the sides and is just big enough to fit our full CarsGuide demo luggage set, but leaves no room to spare. The C4 features a space-saver spare wheel under the floor.

The space on offer in both rows of the iX is a huge plus, and it might even be enough to make you look past some of the small downsides to the electric Bimmer’s interior.

The iX’s clever two-level central console has the phone charger pad and drinks holders down out of the way and means you can put distractions (phone) and your tall bottles out of the way. There's a slot above for your phone to sit upright with a gap under for charging, too.

The storage bin under the armrest also has plenty of space as well as a little shelf for smaller items you don't want to go hunting for, but the iX’s control panel and dial are still reflective and, at certain times of the day, this means distracting light getting in your eyes. 

Speaking of distracting, I have found BMW’s multimedia software to be less intuitive and more complicated with each major update, and ‘OS 8.5’ is no different. At this point, using the brand’s touchscreen feels like operating an iPad on the move, with dozens of menu tiles to sort through.

But back to the physical space that is the iX’s interior - the big EV makes a lot of sense as a family car, especially if your kids are old enough to appreciate (and keep clean) the fit and finish.

Not only does the drive have a nicely adjustable and comfortable sports seat thanks to the M Sport pack, there's also heating and a massage function.

The front passenger gets the same, and the second row is borderline palatial. There's heaps of kneeroom, headroom, and even space under the front seats at their lowest setting to slot your feet.

The four-zone climate controls mean arguments are avoided, there is of course a central armrest, though even with it folded up and a person in the centre there's enough room in the back to be comfortable. 

Behind that, the iX’s 500 litres of boot space could probably be expanded but at the expense of rear legroom, so it's acceptable. There is space under the floor for cables, but no space saver spare, just a repair kit.

There's a switch that allows you to fold the seats down from the tailgate, but you can also manually fold the middle seat for a 40/20/40 split rather than the more expected 60/40.

The sole entry-grade iX is the xDrive45 M Sport, which brings with it more than the original base xDrive40, but also a price a few thousand dollars higher.

It starts from $142,900 but can quickly become much more expensive when you start ticking options boxes. But in this market segment, it's not that unusual, especially considering recent arrivals like the Polestar 3. 

Given it’s only a little more expensive than before, the extra kit and higher grade that now forms the iX entry-point is impressive.

The 'M Sport' pack is now standard as the name suggests, plus there’s M trim inside like the steering wheel, the M seats and silver design highlights.

The LED lights are now adaptive and the glowing grille surround has also been added.

There’s also now a panoramic glass roof as standard, rather than an option, plus the steering wheel is heated and there’s now a tyre pressure monitor.

Aside from that, there’s plenty that carries over, like the wireless phone charging, wireless Android Auto and Apple CarPlay, 18-speaker surround sound by Harman Kardon, four-zone climate control and heated front seats.

There’s also an 'Executive Pack' which adds some comfort features like soft-close doors, privacy glass and front seat ventilation with rear seat heating. That one’s $6500.

Then there’s active steering, which brings the rear wheels into play for more manoeuvrability and stability for $3000.

Adaptive air suspension is $4000, while the most expensive option is a 30-speaker Bowers & Wilkins ‘Diamond’ surround sound system for $9500.

The C4’s single trim level has a single engine, and it’s a good one; a peppy 1.2-litre three-cylinder turbo.

It appears elsewhere in the Stellantis catalogue and has been refreshed for the 2022 model year with a new turbo and other small refinements. In the C4 it produces 114kW/240Nm and drives the front wheels via an Aisin-sourced eight-speed torque converter automatic transmission.

No dual-clutches or CVTs to be found here. This sounds good to me, but is it good to drive? You’ll have to read on to find out.

The iX has, as the xDrive part of its name would suggest, a dual-motor electric set-up with all-wheel drive. 

Power and torque now total 300kW and 700Nm for the system in the xDrive45 M Sport, up from the 240kW and 630Nm on offer in the outgoing xDrive40.

BMW says the iX is now good to hit 100km/h from a standstill in 5.1 seconds, with its claimed top speed a nice, rounded 200km/h.

Despite the little turbocharged engine and the abundance of ratios in that transmission, the Citroen C4 disappointed me a little bit when it came to real-world consumption.

The official/combined consumption sounds reasonable at just 6.1L/100km, but after a week of driving in what I would consider realistic combined conditions my car returned 8.4L/100km.

While it’s not terrible in the wider context of small SUVs (a segment that is still packed with naturally aspirated 2.0-litre engines), it could be better.

The C4 also needs at least mid-shelf 95RON unleaded fuel and has a 50-litre fuel tank.

The iX’s 94.8kWh battery allows a range up to 522km, but relatively low efficiency because of the size and weight.

Its 20kWh/100km is on the higher side of power use for cars around this size and this is part of the reason its huge battery capacity results in a fairly average driving range.

Maximum power input for DC fast charging is, however, up from 150kW to 175kW with the update, which is good news for those long drives.

Driving the C4 is an interesting experience because it approaches the road a little differently from most of its rivals.

It really leans into Citroen’s newfound comfort-focused niche with the seating and suspension. This results in an overall experience that is a bit unique in the market, and quite pleasant, too.

The ride really is quite good. It’s not a fully hydraulic system but has dual-stage dampers that essentially smooth out corrugations and much of the nasty stuff that comes into contact with the tyres.

It’s odd because you can hear the big alloys crashing about on the road, but ultimately you feel little of it in the cabin. What’s more impressive is Citroen has managed to imbue the C4 with this floating-on-the-road feeling, while maintaining enough of a ‘real’ driving position to make it feel like you’re sitting in the car and not on it.

The overall result is impressive. The comfort extends to the seats, as mentioned, which really do still feel floaty and supportive even after hours on the road. It also extends to the steering, which has a very light tune. This is a bit unsettling at first, as it feels like it has a large dead-zone in the centre, but it is also speed dependent, so once you’re cruising it regains a significant amount of feel. You can also manually bring back a bit of firmness by setting this car to its Sport drive mode, which is unusually good.

This means you can have an ease of operation in tight quarters while maintaining enough feel to make it fun to drive when you need to ask more of it. Clever.

Speaking of fun, the revised 1.2-litre three-pot is a hoot. It has a distant but entertaining gruff tone under pressure, and surges forward with just enough urgency to not leave you really wanting for power.

It’s not what I would call quick, but it has a raucous attitude paired with a well-behaved torque converter auto to make it truly entertaining. When you push it, there’s a moment of turbo lag followed by a lump of torque, which the transmission lets you ride out before decisively snapping into the next gear. I like it.

Again, it's not quick, but it punches just enough above its weight to leave you with a smile when you stick your boot in. To have that in a car otherwise so focused on comfort is an unexpected pleasure.

The dash cluster could use some work, as could visibility out of the cabin. The small aperture out the rear and tall dash line could leave some drivers feeling a bit claustrophobic. While the engine is fun to engage with, the turbo lag could potentially be a source for annoyance at times, too.

Brief negatives aside, I think the C4's drive experience really brings something unique, fun, and comfortable to the small SUV space.

The BMW iX was a relatively early entry into the catalogue of electric cars I’ve driven and because of that it had a couple of (in hindsight) unfair criticisms levelled at it.

For a start, it felt heavier than expected and its ride quality didn’t feel up to BMW’s standards - both things that plenty of electric SUVs have struggled with since.

But its drivetrain, design, and interior all impressed, aside from perhaps some of the aforementioned interior reflections.

Now years on, and the iX has aged well.

Some of the mechanicals and suspension also copped a tweak along with the entry iX now being a more powerful ‘45’. The result is a big electric SUV that holds up better than I remember.

‘Smooth’ is the key word that comes to mind in regards to a lot of the iX’s characteristics. While it’s still not perfect and feels heavy, the iX rides well in comparison to many SUVs on the market, including some of its close rivals.

Perhaps key to this is the fact its standard 21-inch wheels leave plenty of tyre to help the suspension soak up sharp edges on bumps, while we’re sure BMW’s handling engineers have learned more about getting the best out of a big, heavy electric vehicle in the last couple of years.

Road noise is well-muted as a result, and the shape of the iX doesn’t seem to lend itself to excessive wind noise. Even when you’re getting rather quick.

Despite being a 2525kg beast, its 5.1-second sprint to 100km/h is in the muscle car realm - the last of Holden’s V8 Commodores would do about that, for reference.

Its acceleration is also nicely progressive, rather than giving you an almighty but unnecessary jolt of torque right as you put your foot down. But once there’s traction and you’re rolling, the xDrive45 is impressive.

Meanwhile, its cornering and braking still reveal the heft behind the iX, it’s not something you can chuck around like a go-kart, but that’s also not really its area.

Anyone familiar with BMW’s steering characteristics will find the slightly higher force required for its weight (and thickness of the steering wheel rim) standard, though it’s still unnecessarily on the heavier side.

The BMW iX holds a five-star ANCAP rating, which it earned under slightly more lenient testing back in 2021.

Seven airbags, auto emergency braking with cyclist and pedestrian detection up to 80km/h, lane-assist, rear-cross traffic alert and intersection assist, plus a surround view parking camera all help immensely.

Ownership has always been a tough topic for unusual Euros like the C4, and that seems to continue here. While Citroen offers a competitive five-year and unlimited-kilometre warranty for all its new products, it’s the service costs that will hurt the most.

While most Japanese and Korean brands are competing to really keep these numbers down, the C4’s average yearly cost, according to the provided schedule, comes in at an average of $497 for the first five years. That’s nearly double the cost of Toyota’s C-HR!

The C4 Shine will need to see a service centre once a year or every 15,000km, whichever occurs first.

BMW offers a five-year/unlimited kilometre warranty with an eight-year/160,000km warranty on the battery.

BMW servicing takes place as needed rather than on a schedule, meaning you’ll be alerted via the car or app when a service is required in the near future.

For the iX a six-year all-inclusive service pack costs $3475, regardless of how many km you drive.

BMW has 54 servicing dealers listed in Australia, with each capital city covered and many more locations in the eastern states.