Citroen C3 vs Omoda 9

What's the difference?

The Citroen C3’s plus column contains some big ticket items like a solid standard equipment list, design flair, generous interior space, an eager engine, good safety and a comfy suspension. However, the minus side of the ledger isn’t exactly empty, with entries like steep price, marginal perceived quality, poor cabin storage, sub-par refinement, okay economy, and high ownership costs. 

But there’s no doubt this car delivers a different, adventurous take on the city-sized hatch, and for you, that alone may count for more than any of those things. 

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

If Citroen is known for anything it’s daring, innovative design. From the idiosyncratic 2CV, via the sleek DS, to the ultra-cool SM, and angular BX, Citroen boasts a 100-plus year back-catalogue of stunning automotive breakthroughs.

And true to form, the C3 sits left-of-centre with a determined, almost angry expression defined by chrome borders extending from its signature ‘double chevron’ logo above the grille.

A mix of carefully radiused curves, soft organic shapes and whimsical decoration define the rest of this SUV-ish hatch. Rounded rectangles and squares (squircles?) are a recurring theme, forming part of a dent-resistant panel along the car’s flanks and embossed into the door cards inside.

Our white test example sported a (no-cost) contrast red roof colour, the same shade picking out details like the front fog light surrounds, exterior mirror caps and side scuff panels. 

The interior is less bold with a multi-tone grey colour palette broken up by light green contrast stitching on the seats, as well as piano black finish on the centre console and satin chrome highlights around the air vents, instrument panel and door handles.

Plus, the squircle still makes its presence felt in everything from the directional air vents to the speaker grilles and sections of the dash.

Functionality and ergonomics are good with sensible touches like a physical knob for audio volume control (big tick) as well as easy-to-navigate controls for audio, phone and more on the steering wheel.

An unexpected highlight, and regular talking point with people in the car during my week with it, is what Citroen calls ‘Luggage-inspired’ front interior door handles. 

Check out the interior photos. The straps look amazing, are easy to use, and remind me of the handle on my mum’s circa-1965 Olympia portable typewriter.  

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

At a fraction under 4.0m long, just over 1.8m wide, and close to 1.5m tall, the C3 is a small hatch that, in terms of practicality, does well in some areas and could do better in others.

On the plus side, there’s plenty of space for the driver and front seat passenger, and rear room is surprisingly generous. Sitting behind the driver’s seat, set for my 183cm position, I had more than adequate head, leg and knee room.

Three full-size adults across the rear is a short-journey proposition only, but a trio of up to mid-teenage kids will be fine.

The space-efficiency carries over to the boot, with 300 litres of volume available (below the parcel shelf) with the 60/40 split-folding rear seat upright. But beyond that number, the space has been carefully sculpted to maximise usability.

We managed to fit our three-piece (36L, 95L, 124L) luggage set in there, with a small cheat of removing the divider, and could swap them out for the bulky CarsGuide pram, with room to spare. Fold the rear backrest down and available space increases to an impressive 922 litres.

The downside is storage and concessions to comfort elsewhere in the car. As in, a lack of them.

For a start, the dual cupholders in the front centre console confirm the French’s affection for Espresso. You’ll struggle to locate an average size take-away coffee cup in one of those dainty receptacles.

The front door bins are long but relatively narrow, and lack a designated spot to hold bottles upright, so I found myself laying drink bottles horizontally along them, which is awkward.

Plus, there’s no lidded storage box between the front seats, so no centre armrest, either. Rather an open tray behind the handbrake lever.

The glove box is modest, there’s a small open cubby below the central multimedia screen that isn’t big enough to hold a phone, there’s just one USB-A port for connectivity/power and a single 12V outlet.

No fold-down centre armrest in the rear, either. There are map pockets on the front seat backs, a single (again, small) cupholder at the end of the front centre console for back-seaters to share, and while rear door pockets are welcome, they’re petite.

Yes, the boot is commodious, but it lacks tie-down anchors to secure loose loads, and the flimsy carpet in there is prone to moving around.

On a more positive note, the spare is a 15-inch space-saver, which is streets ahead of the all-too common inflator/repair kit.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.

While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.

In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.

For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.

The Citroen C3 is powered by a small-capacity (1.2-litre), turbo-petrol, three-cylinder engine, driving the front wheels through a six-speed automatic transmission. 

This little unit punches well above its weight thanks to tech like direct injection, and dual variable valve timing to enhance pulling power. The lightweight (all-alloy) unit produces 81kW of power at 5500rpm and a substantial 205Nm of torque at just 1500rpm.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

Citroen’s official fuel economy number for the combined (ADR 81/02 - urban, extra-urban) cycle is 5.2L/100km, the 1.2-litre three-cylinder emitting a modest 118g/km of CO2 in the process.

Our time with the car included mainly city and suburban trips, with some freeway running thrown in, and the result was a (dash-indicated) average of 8.0L/100km. Not exactly miserly, and points to the turbo triple having to work pretty hard to keep up around town.

Minimum fuel recommendation is the relatively pricey 95 RON premium unleaded, but you’ll need just 45 litres of it to fill the tank. Using the official consumption figure, that translates to a range of 865km, dropping to around 560km using our real-world number.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

The C3’s compact footprint and relatively light weight (1090kg) make it an urban-friendly option and outputs from the 1.2-litre turbo-petrol engine are exceptional.

Maximum torque of 205 Nm is plenty of pulling power from such a tiny unit, and with that number arriving at just 1500rpm it should be ideally suited to stop-start traffic. 

And yes, with enthusiast use of the right pedal the C3 gets up and goes pretty well, but refinement isn’t its strongest suit. 

The throttle can be jumpy unless you’re super smooth with it, the three-cylinder engine’s typically coarse note makes its presence felt under load, and the brakes need to be dealt with gently to avoid an overly aggressive stop.

Sure, familiarity and practice will help you get in tune with the car but it’s not a smooth ‘plug-and-play’ drive like the majority of its competitors.

That said, in true Citroen fashion, steering feel is good, the front seats are as comfortable as they are supportive, while the suspension manages to blend plush compliance with excellent dynamic response. Another Citroen hallmark.

The six-speed auto shifts smoothly, with a press of the Sport button encouraging it to shift up later and down earlier for a more urgent response. But the zig-zag (my term, not Citroen’s) shift pattern makes for an awkward shuffle between D, N and R when parking. No doubt you’d get used to it, but I’m not a fan.

Speaking of parking, the C3's diminutive size makes it easy to slot into even tight spots, the standard front and rear proximity sensors, as well as a decent resolution reversing camera helping out, too.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control. 

Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.

However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting. 

To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.

In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.

Citroen covers the C3 with a five year/unlimited km warranty, which is cost-of-entry now in the mainstream market, and roadside assistance is included for the duration.

Service is scheduled for 12 month/15,000km intervals, with costs capped for the first five workshop visits. The average annual figure over that period is $505, which is way more than double the $205 you’ll pay annually for servicing a Toyota Yaris ZR Hybrid. Sacre bleu!

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.