What's the difference?
Citroen, the famous French manufacturer founded in 1919, has achieved global acclaim for daringly bold and brilliant design and engineering that was often ahead of its time.
Despite this, the double chevron badge has suffered a tumultuous ride since the 1970s, including a lifesaving merger with Peugeot in 1976, followed by another near-death experience for Peugeot-Citroen (PSA Group) in 2012.
Since then, though, major restructuring has seen a remarkable turnaround. Under Inchcape Australasia, which took over PSA’s local distribution in 2017, Peugeot Citroen Australia has a fresh focus on light commercial vehicles, with the venerable Citroen Berlingo holding centre stage with its class-leading payload capacity.
Even so, with less than seven per cent of the local small van segment (under 2.5 tonne GVM), the Berlingo’s market share is dwarfed by French rival Renault’s Kangoo, with 25 per cent, and VW’s kick-butt Caddy, which now commands more than 65 per cent.
However, with an all-new Berlingo range just around the corner and super deals being done with the current model in run-out mode, we put one to work for a week to see if it would be worth a trip to your local Citroen dealer to bag a bargain.
The Jeep Grand Cherokee has always been big. But if you want to carry more than five people, not big enough. Which is where the all-new, fifth-generation model comes in.
It’s the Grand Cherokee L. Jeep’s first-ever seven-seat version of its flagship SUV.
It’s set to compete with top-spec versions of mainstream models like the Hyundai Palisade and Toyota LandCruiser Prado, as well as premium full-size family trucksters like the Land Rover Discovery and Volvo XC90.
Jeep invited us to the Grand Cherokee L’s Australian launch to get a first taste of how it measures up to local conditions.
Given Citroen’s proud heritage of innovation, the Berlingo has a few unique and quirky features, but is overall quite conventional in its design and performance (though in a well thought-out and practical package).
With sub-$20K run-out pricing, it should have plenty of appeal for commercial customers, as it costs much less than its major rivals yet offers a superior payload.
Jeep’s aim with this car is to lift the Grand Cherkee to a more premium level, and that’s about brand equity and badge credibility as much as it is the vehicle itself.
The seven-seat L has stepped up in price, but also in practicality, refinement and equipment, while maintaining serious off-road ability.
Does it have what it takes to tempt people away from, say, the German Big Three? That’s a tough ask, but this Jeep certainly has more of what it takes to make that a real possibility.
For mine, the entry-level Night Eagle is the pick. Well equipped, heaps of safety and plenty of off-highway prowess.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.