Chrysler 300 vs Jeep Wrangler

What's the difference?

You may be sensing an increasing level of hype around hybrid and full battery-electric vehicles. In fact, it feels like the automotive world has gone full-fat bananas over ‘electro-mobility’.

At least car manufacturers have, with Tesla’s entertaining antics disrupting the status quo, and causing virtually every mainstream brand to get on board the zero-emissions express.

But of course, the other side of that equation is demand. The rush to meet ever tightening emissions regulations (and save the planet in the process) fails to recognise the fact that not everybody wants a ZEV… yet.

The days of big-bore, more is good, internal combustion propulsion aren’t over yet, and Chrysler, like the rest of the ‘Murican Big Three’ is keeping traditional muscle car enthusiasts happy.

In fact, we’re in the midst of a US horsepower arms race not seen since the late 1960s and early ‘70s, and Chrysler’s SRT (Street & Racing Technology) performance subsidiary is leading from the front with a variety of over-the-top Hellcats, Demons and Red Eyes.

Australia has recently picked up a whiff of that action with the utterly mad 522kW Jeep Grand Cherokee Trackhawk, but the only slightly unhinged SRT version, and this car, the Chrysler 300 SRT, have been around for some time.

Launched here in 2012, the second-generation version of the 6.4-litre naturally aspirated sedan was discontinued in the USA in 2014. But sensing a large sedan-sized opportunity as local manufacturing from Ford, Holden and Toyota went the way of the Dodo, the local FCA team negotiated a continuation deal.

Think of the 300 SRT as America’s M5 or E63. A full-size performance sedan with a thick layer of luxury laid over the top, but at around one third the price.

The first two things any new starter who arrives in the design department of Jeep’s headquarters in Ohio is told are, 1) The bathrooms are here and, 2) Don’t change the Wrangler.

Okay, I made that up, but it’s probably not far from the truth, because the Wrangler isn’t just iconic for Jeep, but iconic for the entire car world in a similar way to the Porsche 911 and the Ford Mustang.  

The Jeep Wrangler is the equivalent of a Hollywood superstar - the Clint Eastwood of the car world - with its design that stretches all the way back to the iconic little off-roader purpose-built for the US Army in World War II. 

So, how do you make changes without changing the recipe? Well, the Wrangler has been updated and we went to the Aussie launch to see what’s changed.