The E-Pace is a new Jaguar, or is it? Jaguars used to be something your boss drove, cars with a whiff of snob about them, as well as subtle scents of cigar, whisky, mahogany and Old Spice.

They were also loud, powerful and proud machines, and as British as referring to Australians as “colonials”.

The E-Pace, on the other hand, is a small SUV that smells, sounds and seems like a lot of other cars in what Jaguar refers to as, “the hottest segment in the car world; premium soft-roaders". If that sentence alone, coming out of a Jaguar spokeshead’s mouth, doesn’t sum up the way the company has changed, I don’t know what does. 

Making your brand more affordable while still making it look desirable is a hell of a profitable trick, if you can get away with it.

Jaguar claims the E-Pace is “the coolest SUV” reasonable money can buy, and with prices starting under $48,000, this really is a Jag for the workers, rather than the bosses.

The E-Pace might not be the full Jaguar, but is it a cute enough cub to cut it? The E-Pace might not be the full Jaguar, but is it a cute enough cub to cut it?

What does set it apart, however, aside from that tempting price point, is its looks. Jaguar’s genius designer, Ian Callum, has done it again, creating a simply sexy vehicle that’s so instantly desirable that Australians have piled in with pre-orders, so many of them that the company is already certain the E-Pace will be its biggest-selling model.

Those customers who’ve slapped down deposits without even sitting in one, let alone driving it, might be in for a few surprises. 

The E-Pace might not be the full Jaguar, but is it a cute enough cub to cut it? We drove as many variants as we could at the Australian launch to find out.