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Trending News

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Will dramatic drop bump sales?

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The launch of the latest Insignia started with an orb plunging to the ground.

Contributing Journalist

28 July 2008

2 min read

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Contributing Journalist

28 July 2008

2 min read

Opel's stunt prior to the 2008 British motor show injected excitement into the launch of their mid-size car.

The launch of the latest Insignia (Vauxhall Vectra in the UK) started with an orb plunging to the ground.

It was hoisted atop the Tower Bridge where it stayed until its mid-week opening revealing the car, which was lowered earthwards … plunging 45m in six seconds.

The Insignia debuts GM's Epsilon2 platform that will underpin future models, including Saab's next-generation 9-3, with front-wheel and all-wheel-drive.

It will be powered by four cylinder and V6 petrol engines and turbo diesels.

Holden wouldn't comment but may be forced to consider the mid-sizer, given that sales of the Daewoo-built Epica match its underwhelming performance.

Contributing Journalist

Paul Pottinger is a former CarsGuide contributor and News Limited Editor. An automotive expert with decades of experience under his belt, Pottinger now is a senior automotive PR operative.

About Author

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Trending News

1. Japanese electric car has $16K lopped off its drive-away price: Nissan Leaf price slashed to match BYD Dolphin and MG 4 and drive sales ahead of EOFY

2. Sorry Toyota LandCruiser and Hyundai Palisade: Record Ford Everest sales lead boom of ute-based SUVs like the Isuzu MU-X and Mitsubishi Pajero Sport ahead of NVES roll out

3. 2025 BYD plug-in hybrid ute shown in full ahead of reveal! BYD Shark surfaces on instagram before Ford Ranger and Toyota HiLux rival's official reveal

4. Another new Chinese brand in Australia! GAC, which uses Toyota hybrid systems, to launch Trumpchi hybrid and Aion electric models to rival both Toyota Kluger and Tesla Model Y in 2025, wants to do more than just "flog off" cheap cars

5. Revolutionary change sweeping the electric car market: Volvo is the latest car brand to target Tesla with 'mega casting' manufacturing process for its Tesla Model Y and BMW iX3 rivalling EX60 - report

6. 2025 Toyota RAV4 takes shape! What we know so far about the new-generation Nissan X-Trail, Honda CR-V and Mazda CX-5-rivalling hybrid family car

7. Charging for more driving range that's already there? Tesla moves one step closer to charging customers to unlock software-locked range in US-made Model Y SUVs

8. The new Ford and Holden? It took HSV 30 years to build 80,000 vehicles. Walkinshaw will do it in nine thanks to the Ram 1500, Toyota Tundra and Chevrolet Silverado

9. 2024 Volkswagen Amarok payload reduced! Why that could be a good thing for buyers of the Ford Ranger, Toyota HiLux, Isuzu D-Max dual-cab ute rival

10. 2024 Volkswagen ID.3 electric hatchback updated again with new long-range variant to rival the MG4, Cupra Born and Tesla Model 3, but when will it finally land in Australia?

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