Opel's stunt prior to the 2008 British motor show injected excitement into the launch of their mid-size car.
The launch of the latest Insignia (Vauxhall Vectra in the UK) started with an orb plunging to the ground.
It was hoisted atop the Tower Bridge where it stayed until its mid-week opening revealing the car, which was lowered earthwards … plunging 45m in six seconds.
The Insignia debuts GM's Epsilon2 platform that will underpin future models, including Saab's next-generation 9-3, with front-wheel and all-wheel-drive.
It will be powered by four cylinder and V6 petrol engines and turbo diesels.
Holden wouldn't comment but may be forced to consider the mid-sizer, given that sales of the Daewoo-built Epica match its underwhelming performance.