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Toyota has proven its no electric car pretender, as it beats all others in the world’s most EV dominant markets.
Toyota Europe’s Communications Director Robert Tickner announced the Toyota bZ4X is the best-selling vehicle in Norway and Denmark.
These are two of the most cut-throat EV markets with electric vehicles accounting for about 98 per cent of all new cars sold in Norway and more than 60 per cent in Denmark, according to reports.
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Toyota has bested European locals Volkswagen and Mercedes-Benz, as well as international giants such as Tesla and Xpeng in the process.
The Japanese giant has been heavily criticised for being slow to the electric vehicle market, with it instead betting on hybrids to plug the gap until more people were ready to plug-in.
Tickner took a swipe at the haters.
"Toyota has been criticised by some for not going 'all in' on battery electric vehicles. For me, that's simply a misunderstanding of Toyota's strategy and the reality of true customer demand," said Tickner on LinkedIn.
Toyota is now fleshing out its range of battery-powered cars to increasing success, with the company selling 12 EVs in Europe across the Toyota and Lexus brands, according to Tickner.
What about Australia?
Toyota EV sales trail Tesla, BYD and many others by a massive margin in Australia, but there are green shoots starting to appear.
Sales of its bZ4X are up 330 per cent this year to 2075 examples through the first seven months.
The company has scrounged around for more stock to help fill orders of the bZ4X. This extra supply is due in the coming months.
Toyota just expanded its bZ4X range with the bigger Touring version, which will help boost sales Down Under.
Lexus hasn’t had the same success, with its related RZ SUV only selling about 100 examples so far this year. This is still up about 180 per cent compared to the same period in 2025.
The new electric version of the Lexus ES sedan is unlikely to be a huge seller.
What EVs are coming from Toyota?
Toyota’s HiLux BEV has just arrived in the country. The all-electric workhorse doesn’t read spectacularly on paper and won’t be replacing diesel utes anytime soon, with it largely pitched to mines and government fleets needing to decarbonise.
Toyota has confirmed the C-HR+ electric compact SUV will arrive in Australia in 2027. It shares its underpinnings with the recently launched Subaru Uncharted.
Globally there are two configurations and two batteries available.
The entry-level model has a single, front-mounted electric motor that produces 123kW and is fed by a 57.7kWh battery pack.
There’s also a larger 77kWh battery pack available in the front-wheel drive version, which bumps the power output up to 165kW.
There is also a range-topping dual-motor, all-wheel drive set-up with a total system output of 252kW.
