'We're not giving up on HiLux': Toyota promises big things coming to take on Ford Ranger, GWM Cannon Alpha and BYD Shark plug-in hybrids with 2025 HiLux

If Toyota is worried about the overnight unveiling of the Ford Ranger PHEV, it isn't showing, vowing not to give up on HiLux and promising there is big news incoming.

That's the word from one of Toyota Australia's most senior executives, VP of Sales Marketing and Franchise Operations Sean Hanley, who told CarsGuide that news is incoming on the brand's ageing workhorse.

"We're certainly not giving up on HiLux, I can tell you that," Mr Hanley said.

Read More About Toyota HiLux

Confirmed! All-new Toyota HiLux launch timing revealed as next-generation Ford Ranger rival finally looms The diesel destroyer? Plug-in hybrid Toyota HiLux would offer a 200km EV driving range, without sacrificing capability, to take the fight to the Ford Ranger Toyota has spoken: Diesel is done for in Australia as new petrol-powered Prado and HiLux loom

"We've got a lot happening. But nothing I can announce today."

Toyota lost its title of Australia's best-selling vehicle – and best-selling ute – when then Ford Ranger toppled the HiLux in 2023. That has only continued in 2024, with Ranger extending its lead.

We know that an all-new HiLux is likely now less than 12 months away, with Toyota having previously flagged 2025 as the year the wait will be over.

Previously fielding questions on whether the all-new HiLux would be able to retain its diesel engine in the face of tightening emissions regulations, Toyota Australia's VP of Sales and Marketing, Sean Hanley, answered "you'll have to wait until '25", seemingly confirming rumours that the new model would arrive next year.

Toyota HiLux

Just what will be powering it remains to be seen. One option is the i-Force Max petrol-hybrid powertrain, which is also destined to appear in the new LandCruiser Prado.

It links a 2.4-litre turbo-petrol engine with a 36kW electric motor integrated into an eight-speed transmission to pump out a total 243kW and 630Nm. It should prove both powerful and efficient and would deliver a 2.7-tonne braked towing capacity – admittedly down on the the three-tonne-plus expected from a diesel.

But we also know that the brand is working on its own plug-in hybrid solution, possibly borrowed from Chinese brand BYD. Hanley confirmed he wants plug-in hybrid technology to deliver a 200km driving range and that it will likely appear in Toyota’s rugged range, including HiLux.