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Having confirmed Australian specification just last month, Chery has now set local pricing for its two-model Omoda E5 line-up, the new EV SUV applying the price thumb screws to established players in the small and medium EV SUV segments.
Kicking off with the entry-level BX at just under $42,990, before on-road costs, rising to $45,990 for the top-spec EX, the new compact five-seater undercuts the BYD Atto 3 ($44,499 - $47,499), sits (largely) above the MG ZS EV (from $39,990 - $49,990) but is priced well below the (non N Line) Hyundai Kona Electric range ($54,000 - $68,000).
And the relatively sharp price includes a healthy standard equipment list, the BX featuring fabric trim with synthetic leather accents, dual-zone climate control air, twin 12.3-inch screens covering multimedia and instrumentation, built-in sat nav, six-speaker Sony audio (with digital radio), wireless (and wired) Android Auto and Apple CarPlay, a ‘Hello Omoda’ voice command function, wireless device charging, 18-inch alloy wheels, all LED exterior lights, rain-sensing wipers and keyless entry and start as well as power folding and heated exterior mirrors.
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The EX adds more fruit including full synthetic leather trim, power front seats, ambient lighting, a heated synthetic leather trimmed steering wheel, two extra speakers in the Sony audio system, a power sunroof, power tailgate, 360-degree camera view, puddle lamps, sequential rear indicators and more.
The Omoda E5 is powered by a single permanent magnet synchronous electric motor in the nose driving the front wheels through a single-speed reduction gear transmission.
Outputs of 150kW/340Nm are solid without being spectacular for a car of this size and close to 1.8-tonne weight.
The drive motor is powered by a 61kWh lithium iron phosphate battery and the car is capable of accepting an 80kW DC charge which translates to a 30-80 per cent charge time of around 28 minutes.
Official energy consumption on the WLTP combined (urban/extra-urban) cycle is 15.5kWh/100km and claimed range is a handy 430km.
While retaining the fundamental shape of its internal combustion siblings the Omoda E5 does away with the petrol-powered car’s huge, rear-sloping grille replacing it with a wrap-around forward-pointing nose proudly branded with the model name and hiding the battery charging port.
Most of the interior is also markedly different to combustion Omoda models with the front of the cabin dominated by a twin-screen array, both 12.3-inch, one covering multimedia and another in front of the driver for instrumentation.
At its Australian launch around 18 months ago Chery predicted the internal-combustion Omoda 5 would achieve a run rate of 10,000 units per annum however results so far are roughly 30 per cent below that level.
When asked about the Omoda E5’s potential sales volume at the car’s local launch Chery Australia’s Chief Operating Officer Lucas Harris said, “Our expectation for the vehicle is fairly modest given the general state of the market at the moment but it’s an important car for us and not just to find new customers. We can’t say Chery’s all about development and technology and not have an EV.
“So, I think it’s an important piece for the brand. It’s not just about volume, it’s also showcasing what the brand can do,” he said.
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