Rolling along with record sales

It may not be a lot by most motor companies' standards, but Rolls-Royce last year sold 1010 cars worldwide which was a 25 per cent increase and the first time the bespoke builder had reached four figures for a year.

It was also the fourth successive sales increase since the company was re-launched in 2003.

Australia joined in on the record-making with 17 sales, representing 42 per cent growth from 12 in 2006 and more than double the 2004 figures.

Australia is the third largest market for Rolls in the region behind China and Japan with Australian dealer Trivett Classic delivering two Phantoms pictured right, to Queensland and two Drophead Coupes to the Gold Coast.

Trivett Classic general manager Bevin Clayton said they expected the growth to continue in 2008.

“Already, we are beginning to see inquiry rates on the up, compared to last year,” he said.

“We have six confirmed orders at the start of the year.

“We have every reason to be optimistic, because Rolls-Royce is expanding its model range to add a two-door, four-seat coupe by the end of the year giving our customers more choice.”

This model will complete the Phantom family line-up alongside the Phantom, Phantom Extended Wheelbase and Phantom Drophead Coupe.

“We view the (economic) situation as positive but understandably with a little uncertainty due to the changeover in government,” he said.

“Our clientele is also optimistic about the economy for the year ahead, the only concern being the continuing rise in interest rates.”

A new Rolls-Royce model series will be launched in 2010, currently named RR4.