Xiaomi's expansion plans revealed: Electric 2026 Xiaomi SU7 sedan and YU7 SUV to rival Porsche Taycan and Tesla Model Y in Europe

2026 Xiaomi SU7
2026 Xiaomi SU7
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Key takeaways:

  • Xiaomi will launch in Germany in 2027 as it begins to attack the European market
  • It will be the first time the very popular brand has sold cars outside of China
  • There are no official plans for Xiaomi to launch in Australia yet, but it could happen in the coming years

Xiaomi could be one step closer to Australian buyers.

The extremely popular Chinese technology brand will begin selling cars in Europe from 2027, according to reports.

Xiaomi’s SU7 electric sedan put the brand on the map.

Its second-generation SU7 shifted 15,000 units in only 34 minutes in a complete sell out in March 2026.

Xiaomi also sells a YU7 SUV that has given the world’s best-selling EV, the Tesla Model Y, a run for its money in China.

The SU7 has garnered praise from around the world, including Ford CEO Jim Farley, who said in late 2024 that Xiaomi was an industry juggernaut much stronger than many car companies.

The SU7 directly rivals the Porsche Taycan, along with the Tesla Model 3 and Chinese rival the Geely Galaxy TT, while the YU7 squares up to the Tesla Model Y and other performance-pitched SUVs.

How will Xiaomi shape up in Europe?

Xiaomi will first sell cars in Germany in 2027, before targeting other European markets as it expands its presence outside of China for the first time.

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Xiaomi will initially partner with eight dealer groups that have an established presence in European new car sales. 

The brand has signed non-binding memorandums of understanding (MOUs) with these dealers, which will see them responsible for sales and servicing for Xiaomi cars.

2026 Xiaomi YU7 GT

Xiaomi won't build its cars in Europe, and will import directly from China, leaving it exposed to hefty electric car tariffs from the European Union.  

Xiaomi will import its entire ecosystem to Europe, made up of smartphones, smart-home products and electric cars.

The plan is for a buyer’s car, home and phone to all seamlessly connect through Xiaomi’s technology.

2026 Xiaomi YU7

Xiaomi’s Australian future

It is unclear where Xiaomi will take its cars next.

Germany is a left-hand drive market like China, making it an easier transition for the brand. 

This means Xiaomi cars will not be available in right-hand drive, ruling out an Australian launch for now.  

This doesn’t mean the brand won’t consider Australia down the line.

The Australian market that has proven fruitful for key Xiaomi rival Zeekr, with the latter surging up the sales charts here. 

Xiaomi’s Chief Marketing Officer Xu Fei said at the IFA Berlin technology showcase in early September that Europe is a key market for the brand’s global strategy. 

Vice President of Xiaomi Auto and Head International Auto Business Yu Liguo also said Germany was just the beginning for the brand in Europe.

“The ambition extends beyond a limited European launch,” he said.  

“We hope that one day Xiaomi will be mentioned alongside Germany’s major automakers.”

These ambitions could include the United Kingdom in the future, another right-hand drive market, and that would drastically improve Xiaomi’s chances of launching in Australia. 

Xiaomi’s global division has been contacted for comment to see if the brand’s cars will launch in Australia and if so when that might be. 

Tim Gibson

News Journalist

Tim covers motoring news at CarsGuide as a News Journalist, having previously reported on football for Football NSW and Football Australia, and interned at ABC Illawarra.

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