Proof Hyundai means business

Genesis has set itself a new target — compete with the world’s biggest performance car brands including Porsche, Ferrari and McLaren.

To do so, the company has revealed an all-new, mid-engined concept car, which previews a production car set to launch in the near-future.

The new Genesis GT Concept was revealed overnight alongside the showroom-ready version of the GV60 Magma, as the new performance sub-brand prepares for its global launch in 2026.

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Genesis has a history of building stunning sports car concepts only to never build them for customers, but Hyundai and Genesis global CEO Jose Munoz made it clear the GT Concept isn’t just an attention-grabbing one-off.

“We’ll get it done for sure,” Munoz said.

“The Magma GT Concept represents the pinnacle of our performance vision and stands as a symbol of our commitment to true motorsport capability,” Donkerwolke said.

“It isn’t defined by raw aggression or uncompromising speed - it is defined by balance. This is a car that feels instinctively connected to its driver, composed under pressure, and meticulously tuned so that every component serves a single purpose to make performance effortless.”

He added:  “The Magma GT doesn’t ask the driver to prove their skill; it enhances it. This is not simply a faster Genesis. It is the most complete expression of Genesis performance to date.”

No technical details of the GT Concept have been revealed, but the engine note was distinctively that of a V8. This is no guarantee the production version will be V8-powered, as it could simply be that the concept uses Genesis’ existing engine, but nor should it be ruled out.

Genesis wants to take the GT into sport car racing, in the popular GT3 class, which would pit it against the Ferrari 296, Porsche 911, McLaren 750S, Mercedes-AMG GT and Aston Martin Vantage, so it will need a powerful engine to compete.

There was no timeframe put on when the GT Concept would become a production car, but there are indications Genesis management want it to happen sooner rather than later, which means it’s likely to happen before the end of the decade.