And it's an odd decision for a nameplate that has done so well.
Like the CLK, the new coupe is an amalgam of components from various Benz models but is more closely aligned to the medium large E-Class than anything else.
Due to lob here in July with the new sedan, the coupe brings with it a range of new engines and sensational low slung styling destined to set a new benchmark in the segment.
There will be numerous variants of the new hard top coupe (a ragtop cabriolet arrives late this year) starting with a 250CGi direct fuel injection petrol V6 and a 220CDi turbo diesel four cylinder.
Pricing is expected to follow the precedent set by the new Benz C-Class which was pitched lower than the model it replaced.
Other coupe models include the 250CDi diesel with 150kW and 500Nm output, a 350CGi direct injection petrol V6 with 215kW and a 500 petrol V8.
All V6 and V8 models will have a seven speed auto with the fours having five speed autos in Aussie spec'.
The new coupe is said to be a genuine four seater with individual seats and adequate rear headroom. The boot is large.
At this stage, no AMG version of the coupe is on the drawing board but a sports pack comprising brake and suspension upgrades could be available for the 500 coupe.
Technologies and new features from the E-Class sedan will flow through into the coupe including safety, luxury and performance features.