Kia has sharpened the pencil on its slow selling Tasman ute.
The Korean brand has knocked thousands off the price of most grades in the range until June 30, with some sharp drive-away deals.
So far the Tasman has only mustered about 1600 sales, which is a long way behind its yearly 20,000 target. The segment leading Ford Ranger and Toyota HiLux that have sold about 15,800 and 13,500 so far this year, respectively.
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There are some big deals to be had on top-tier Tasman versions.
The range-topping Tasman X-Pro 4WD dual cab is now priced from $64,990 drive-away, which is more than $10,000 off the previous $74,990 (before on-road costs) price tag.
The X-Line 4WD dual-cab variant is also more than $10,000 cheaper at $59,990. Similar big discounts apply to the mid-tier SX+ 4WD dual-cab.
Entry-level S and SX 4WD dual-cabs also get some meaningful discounts that drop the price to $49,990 and $51,990, respectively.
Kia has also wiped thousands off the price of hard working single cab chassis variants for ABN holders.
The base S grade now starts at $39,990 drive-away for the two-wheel drive S with an alloy tray included. If you want 4WD it'll cost you $45,990.
Both deals represent several thousands off the non promotional price.
The Tasman is powered by a 2.2-litre turbocharged diesel four-cylinder engine that makes 154kW and 440Nm.
All versions can tow 3500kg and most can carry a one tonne payload.
Kia Australia boss Damien Meredith told CarsGuide it needed to do more to boost sales and it had several ways to do that, which now appears to be sharp deals.
The Tasman ute has been critically acclaimed for how it performs its duties, but Meredith said there were several issues holding back the new ute.
“I think once you’re inside it, it's fantastic,” said Meredith.
“I think you know the exterior of the car is very polarising. Some people love it, some people don’t. And that’s had an effect.
“I think you’ve got to be upfront and honest that the competition that’s out there is quite dramatic.
“When we were planning this six years ago, the competition wasn’t as great as what it is right now.
“So did we plan correctly? We planned as well as we possibly could, but the competition is hot, and there’s a polarising look to the vehicle.
“We’ve fallen short. We know the facts.
“The fact of the matter is we’ve got to make Tasman a better success in Australia than it is at its current level,” said Meredith.
2026 Kia Tasman deals
| Variant | Price drive-away | Estimated savings |
| Tasman S 2WD single cab chassis with tray | $39,990 (ABN Holders only) | $6000 |
| Tasman S 4wd single cab chassis with tray | $45,990 (ABN Holders only) | $7500 |
| Tasman S 4WD dual cab | $49,990 | $5000 |
| Tasman SX 4WD dual cab | $51,990 | $6500 |
| Tasman SX+ 4WD dual cab | $54,990 | $12,000 |
| Tasman X-Line 4WD dual cab | $59,990 | $13,000 |
| Tasman X-Pro 4WD dual cab | $64,990 | $15,000 |