According to Herr Früh, “In fact, the idea for the All-Terrain started in the generation before [the current] C-Class. I loved it always, but it was never calculated as a big success, and we didn’t do it.
There’s good potential for an All-Terrain C-Class here in Australia.
The wagon accounts for 10 per cent of our C-Class sedan sales.
“And now we started it for the first time in the E-Class, and it’s done very well. It’s a good success, and we’re of course thinking about it also for the C-Class. It’s designed into this current platform, the platform can do it. Next generation as well,” he said.
A veteran of high mileage touring in Australia, Herr Früh believes a C-Class All-Terrain would be perfect for local conditions.
Mercedes-Benz claims the C-Class as Australia’s second best-selling medium sedan, with more than 8500 registrations in 2017. And according to the company’s head of public relations and corporate communications, David McCarthy, there’s good potential for an All-Terrain C-Class here.
“With E-Class wagon we were edging towards 100 sales per annum, but the addition of the All-Terrain has boosted that to 140, which is a pleasing improvement,” he said.
With E-Class wagon we were edging towards 100 sales per annum, but the addition of the All-Terrain has boosted that to 140.
“The wagon accounts for 10 per cent of our C-Class sedan sales, and although it’s not an ultra-high priority, I think there’s a market for the car,” Mr McCarthy added.