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It looks like an RX8 of the future yet boast some cutting edge technology that will keep tech-savvy youngsters happy.
By 2030 Mazda expects Los Angeles to be a centre for young entrepreneurs. They expect car buyers to be able to customise their own vehicles straight from the factory. Mazda's young designers have made the Souga compatible with new-age thinking.
They propose a high-tech virtual world called VMazda so young people can experiment, build, and share their automotive dreams in a virtual world at no cost.
With the help of a virtual design mentor, an owner's individual design can then be rapidly manufactured at one of Mazda's sustainable direct digital manufacturing plants, using the Souga as the base.
The Souga designers believe the whole car will cost $2000, with a monthly bill for the energy the electric car uses. The Souga is minimalist and lightweight with experimental shapes, ornate detailing, and a dramatically proportioned exterior.
Mazda's designers believe most digital communication and information devices will be integrated into our clothes, eliminating the need to include these systems into the car.
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