Mark Skaife has just taken the crown with a 271.44km/h blast down the deserted bitumen strip at the disused Woomera test range in South Australia.
The V8 Supercar ace cranked out a maximum speed of 277.16km/h in the stock-standard Maloo, but his entry in the Guiness World Record books is a two-way average to eliminate any wind assistance.
Still, it was easily better than the previous mark of 248.78km/h set by a Dodge Ram SR-T with an 8.3-litre V10 motor in 2004.
Chris Sheedy from Guiness World Record was present to monitor and certify the record attempt, which was for the Fastest Production Pick- up/utility.
Around 100 members of the local Woomera community also watched the runs. Skaife says there were no dramas with the Maloo or its speed and is happy to have a new trophy in his collection.
"Records are made to be broken, I think this one will stay for some time to come!", Skaife says.