Isuzu D-Max limited-edition released

Isuzu has released its third limited-edition D-Max model.
Mark Hinchliffe

Contributing Journalist

2 min read

The release comes ahead of a new Isuzu ute and SUV coming within the next year, the company has released its third limited-edition D-Max model.

Outgoing Isuzu Ute Australia managing director Hitoshi Kono says he can not confirm timing for the ute update or the SUV.

"The new model of D-Max will be first and then the SUV on a new platform," he says. "We can't say yet when they will arrive, but it is no secret that we are developing an SUV."

Incoming boss Yasuhiro Takeuchi says his mission is to double sales in the "next few years".

"That will be easy, but I can't tell you why," he says, alluding to the coming SUV.

Meanwhile, the third limited edition D-Max 4x4 crew ute has been revealed with an estimated $8000 in extra features and bling including removable racing stripes for $45,500, which is $600 more than the top-spec X-Runner.

It comes in either black or pearl white and features chromed fog lights, a new egg-crate grille, chrome bonnet protector, chrome sports bar with high-mounted brake lights and a plastic tub liner with tie-down hooks. The liner fits under the rim so a hard or soft tonneau cover can also be fitted.

Inside, the limited edition model gets leather upholstery and a six-speaker Kenwood touch-screen audio system with integrated Garmin satnav with reversing camera, DVD, iPod/iPhone connectivity and Bluetooth.

Only 300 are available.

Despite having only one model to sell, Isuzu is the 19th-selling brand in Australia.

Sales and dealer development general manager Paul Vuko says D-Max sales are currently 54 per cent private. He says they are chasing growth through the fleet market, having recently scored deals with the Australian Defence Force, Queensland Police Service, mining companies and Q Fleet.

Since coming to the market in late 2008, Isuzu has sold 12,514 D-Max utes and scored its biggest monthly sales in May with 624.

"When we get the SUV we will have 20,000 sales a year," Vuko says.

Mark Hinchliffe

Contributing Journalist

Mark Hinchliffe is a former CarsGuide contributor and News Limited journalist, where he used his automotive expertise to specialise in motorcycle news and reviews.
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