Holden Commodore will seed $6b activity

Holden Holden News Holden Commodore Holden Commodore News Holden Commodore 2007 Holden Commodore 2006 Holden Commodore 2013 Holden Commodore 2014 Sedan Best Sedan Cars Holden Sedan Range Car News
...
The export version Commodore VF is being revealed in the US tomorrow.
Photo of Stuart Martin
Stuart Martin

Contributing Journalist

2 min read

Holden chairman and managing director Mike Devereux said the company was building a world-class car for local and export markets.

"The VF represents a sea-change in terms of the type of vehicle we can create in this country, it's a class above anything that we've ever done or has ever been done in this country, we're very proud that you can export things from Australia - they have to be world-class and this fantastic manufacturing facility and the team that put the VF together have delivered on that," he said.

The car is being unveiled well before it goes on sale in June as the export version - the Chevrolet SS - is being revealed in the US tomorrow.
The export model, which supplies the body aesthetics for the Chevrolet NASCAR competitor, will debut at the upcoming Daytona 500, unveiled by former Holden boss, now GM North America president Mark Reuss.

Mr Devereux has again defended the co-investment strategy with the state and federal governments, which was expected to reap $6 billion of local economic benefit - through component suppliers and down to workers wages - during the life-cycle of the next-generation products out to 2022.

Mr Devereux said the company was conscious of providing value for the governments’ $275 million co-investment package. "It's two billion for VF and four billion for the next-gen models, between 2016 and 2022 in economic activity and injection in the Australian economy, he says.

"The country understands what manufacturing means to the country, we need to fight for our right to be able to have high-tech manufacturing," he says. "We take our taxpayer assistance very seriously and we want to make sure we provided a great return on investment for everybody in the country and we believe we're doing just that," he said.

SA Premier Jay Weatherill believes the $50 million co-investment in Holden's manufacturing future represented value-for-money for tax payers. "We've invested $50 million and it's going to leverage the future of 16,000 jobs in SA, I think on anybody's reckoning that is a great deal for this state - a billion worth of investment through until 2022, that's the agreement that has been reached."
 

Photo of Stuart Martin
Stuart Martin

Contributing Journalist

GoAutoMedia Stuart Martin started his legal driving life behind the wheel of a 1976 Jeep ragtop, which he still owns to this day, but his passion for wheeled things was inspired much earlier. Born into a family of car tinkerers and driving enthusiasts, he quickly settled into his DNA and was spotting cars or calling corners blindfolded from the backseat of his parents' car before he was out of junior primary. Playing with vehicles on his family's rural properties amplified the enthusiasm for driving and his period of schooling was always accompanied by part-time work around cars, filling with fuel, working on them or delivering pizzas in them. A career in journalism took an automotive turn at Sydney's Daily Telegraph in the early 1990s and Martin has not looked backed, covering motor shows and new model launches around the world ever since. Regular work and play has subsequently involved towing, off-roading, the school run and everything in between, with Martin now working freelance as a motoring journalist, contributing to several websites and publications including GoAuto - young enough for hybrid technology and old enough to remember carburettors, he’s happiest behind the wheel.
About Author

Comments