Ford’s Falcon EcoBoost obviously wants to be zoomed into the viral world. And what better way to do so than with two talking cane toads?
Amphibian buddies, Ralphie and Les are the new face of Ford’s online-only video promoting the recent Falcon EcoBoost launch.
Focusing on humour and clear messaging, Ford has stepped into the viral world in an attempt to further connect with their already fiercely loyal followers – a move that has surprised many.
And surprise is what they’re aiming for. Yes, the Falcon EcoBoost is surprisingly quiet, the marketing avenue is surprising and – wait for it – the video has a comical surprise ending. Enjoy.