Flamboyant look for prospect Merc

Mercedes-Benz Vision Iconic
Tim Gibson

News Journalist

2 min read

Mercedes-Benz has unveiled a flamboyant new design as part of its Vision Iconic series. 

The design intends to showcase the reimagining of the traditional grille that appeared on models from the 1920s and 1930s.

Models included the W 108, W 111 and 600 Pullman, where the grille and three-pointed star on the bonnet distinguished the cars.

Read More About Mercedes-Benz

The grille features a wide chromed frame and smoked-glass lattice structure, with a modern twist of integrated contour lighting to illuminate the grille and front-mounted star. 

This new design philosophy was brought to life by the all-electric GLC last month, which was revealed at the recent Munich motor show and will hit Australian showrooms later next year. 

The vintage-modern crossover continues inside the car, with metallic-style steering wheel and lounge-like seating, contrasting further futuristic illumination throughout the cabin. 

Mercedes-Benz Vision Iconic
Mercedes-Benz Vision Iconic

The design does not feature an obvious gear selector or litany of dials and instruments. Mercedes' bold new interior emphasises the carmaker’s focus on the evolving role for design inside the car, with automated driving getting closer to use.

According to Mercedes, the Iconic Vision comes with a Level 2 automatic driving system that has point-to-point urban capabilities. This is a two steps below its Level 4 highly automated driving system that would allow the driver to take their hands off the wheel entirely. 

The sleek exterior of the concept car also speculates on the potential of solar power in the future. Mercedes-Benz is researching the application of solar modules to the bodywork of electric vehicles, similar to a wafer thin paste. 

Mercedes-Benz Vision Iconic
Mercedes-Benz Vision Iconic

It claims this would harness additional range from the sun, and in ideal conditions offer an extra 12,000km of range per year. 

The solar coating also contains no rare earth metals or silicon and is easily recyclable, according to Mercedes-Benz.

As part of this technological overhaul, Mercedes has also speculated on the use of more advanced computing to increase energy efficiency exponentially. 

Tim Gibson

News Journalist

Tim couldn't get enough of UK Top Gear as a kid, which sparked his passion for cars. Tim’s journalism career began at age 15 as a local reporter for Football South Coast before he branched into live commentary with Football New South Wales. He reports on national competitions and the Socceroos with Football Australia, and also covered the 2023 FIFA Women’s World Cup with The Football Sack. He studied a Bachelor of Journalism and a Bachelor of Laws at the University of Wollongong, featuring in the top five per cent of students, and graduating with distinction. Tim completed an internship in the ABC’s Wollongong office, then undertook regular paid shifts until he completed his degrees. Tim started his full-time journalism career at CarsGuide, working as a News Journalist covering a range of automotive topics from electric vehicles to legal issues. Education University of Wollongong | Bachelor of Journalism with distinction | 2020-2025 University of Wollongong | Bachelor of Laws | 2020-2025 Featured Publications Football South Coast | 2018-present Football New South Wales | 2019-present South Coast Flame FC | 2021-2022 Football Australia | 2023-present UOW TV | 2021-2025 The Football Sack | 2022-2023 ABC Illawarra | 2023-2025 CarsGuide | 2025-present
About Author

Comments