Designer of iconic Holden Monaro, Holden Commodore VE, Chevrolet Camaro, Cadillac Celestiq and more to retire from GM Design Chief role

Mike Simcoe, designer of some of Australia’s most iconic cars, will retire from his post as head of General Motors design in July.

After joining Holden in 1983, Simcoe would work his way up to design chief by 1987 with icons such as the Commodore VT (1997), the rebirth of the Monaro (2002) and the ‘billion dollar baby’ Holden Commodore VE (2006) under his belt. 

Simcoe, an Australian, transitioned to the United States where, via the fantastic Chevrolet Camaro coupe (2010), he ended up as Design Chief tasked with taking the Cadillac brand global in its revitalised electric era. 

His latest projects include the jaw-dropping, hand-built Cadillac Celestiq sedan, the GMC Hummer EV and the Lyriq, due to launch in Australia imminently. 

Along with new-car design, Simcoe is known for his appreciation of classic cars, having a few in his stable including a 1956 Lancia Aurelia.

Simcoe will step back from his position on 1 July and be succeeded by current Executive Director, Global Cadillac Design Bryan Nesbitt. 

Nesbitt led design on Cadillac’s latest crop of concept cars, including the Opulent Velocity and Sollei. 

GM President Mark Reuss noted Simcoe’s continued involvement in the company, “Michael is a visionary designer and leader,” he said.

“He has elevated automotive design not just at GM, but the world over. Under his leadership, GM Design has created a stunning vehicle portfolio that customers love. His focus on the customer, keen eye for detail, and an emphasis on the future made Michael everything we could have asked for in a chief designer.

“He also fostered a deep, collaborative relationship with engineering and manufacturing to push the boundaries of creativity and execution. Michael and his team have cemented design as a fundamental competitive advantage for GM,” said Reuss. 

“It has been humbling to be a part of shaping the future of transportation and evolving automotive design, while ensuring that the intersection of art and technology is core to GM Design and our business,” said Simcoe. 

“My job has been to create the environment, and give them the tools to flourish and bring our vision to life. Under Bryan’s leadership, I know GM Design will continue to drive the company forward.”