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CX-3, CX-30, CX-5, CX-8, CX-9 and now MX-30, has Mazda Australia hit peak SUV?

Mazda Australia is the only market to count six SUVs in its product portfolio.

Mazda Australia is open to any and all future products as it looks bulk out if portfolio, meaning even more SUVs could be on their way.

Speaking to CarsGuide, Mazda Australia boss Vinesh Bhindi explained that the default position for the local division of the brand is to always have its hand up for any and all new products.

“If Mazda has got a product that they are building for some part of the world that we can get access to, then our view is ‘we have to convince ourselves, why not?’,” he said.

“The portfolio that is available from Japan, we’ve got all of it, or most of it. Yes, there are some things we can’t our hands on (turbo Mazda3) – it’s not available in right-hand drive, so we can’t get it.

“At the moment, I can’t sit here and say this is it for SUVs, if Mazda Corporation designs and brings to market an SUV for somewhere else, we will consider ‘why can’t we make this work?’”

As such, Mazda Australia is the only market in the world that offers six SUVs – the CX-3, CX-30, CX-5, CX-8, CX-9 and the recently-confirmed MX-30 in both mild-hybrid and full-electric forms.

There is only one SUV product currently available in overseas and not found in local showrooms – the China-only CX-4 built in conjunction with FAW – while Mazda Japan also sells market-specific kei-class cars, and a range of light-commercial vans and trucks.

Mazda US has also recently rolled out a Mazda3 and CX-30 with a turbocharged 2.5-litre petrol engine that makes it quick enough to compete against the likes of the Volkswagen Golf GTI and Hyundai i30 N, but it remains a strictly left-hand-drive proposition.

With products that seemingly cover all segments, where could Mazda go from here?

As the brand pushes upmarket to offer more premium alternatives to the likes of Toyota, Hyundai and Kia, it could turn to Germany for inspiration and expand into the SUV coupe market as seen with the BMW X6, Mercedes-Benz GLC Coupe and Audi Q3 Sportback.

The new-generation Mazda CX-5 is expected to come to market around 2023 and adopt the CX-50 moniker, as well as offering an inline six-cylinder option and electrified variants.

And with Mazda currently selling the CX-3 alongside the larger and more practical CX-30, could it do the same with the CX-5 and CX-50?

How about a larger electric SUV dubbed MX-50 that offers more than the circa-200km driving range of the MX-30 thanks to a bigger battery pack?

Only Mazda knows what it has in store for the future, but with the market quickly tipping heavily favour of SUVs, we would bet on even more high-riding crossover models in the pipeline.

Tung Nguyen
News Editor
Having studied journalism at Monash University, Tung started his motoring journalism career more than a decade ago at established publications like Carsales and Wheels magazine. Since then, he has risen through...
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