Audi's double-life exposed
Laura Berry is a best-selling Australian author and journalist who has been reviewing cars for more than 15 years. Much more of a Hot Wheels girl than a Matchbox one, she grew up in a family that would spend every Friday night sitting on a hill at the Speedway watching sprint cars slide in the mud. The best part of this was being given money to buy stickers. She loved stickers… which then turned into a love of tattoos. Out of boredom, she learnt to drive at 14 on her parents’ bush property in what can only be described as a heavily modified Toyota LandCruiser. At the age of 17 she was told she couldn’t have a V8 Holden ute by her mother, which led to Laura and her father laying in the driveway for three months building a six-cylinder ute with more horsepower than a V8. Since then she’s only ever owned V8s, with a Ford Falcon XW and a Holden Monaro CV8 part of her collection over the years. Laura began her career as a journalist in the entertainment industry writing about music for The South China Morning Post; television for tvChoice; fashion and celebrities for The Mirror before combining her passion for cars with her profession and moved into motoring. In 2008 she joined News Custom Publishing as Managing Editor of its motoring titles, including Australia’s Best Cars and the official programs for V8 Supercars, Formula 1 Australian Grand Prix and Australian Motorcycle Grand Prix. In 2011 she joined CarsGuide (for the first time), back when it was part of a newspaper, and learnt to test and review cars. This followed a move to Motor as Production Editor, then Wheels as News Editor while also writing for Street Machine and Top Gear Australia. As the media landscape shifted she left print journalism and joined online motoring publication GoAuto as a senior writer. A brief stint in automotive public relations then followed before she joined CarsGuide in 2015 (for the second time) as Senior Journalist where she remains to this day. A wife and mother, and author of two books, her current daily driver is a chopped 1951 Ford Tudor with a V8, of course. You can find Laura on LinkedIn, TikTok and Instagram. Expertise Performance and custom cars Family cars and SUVs Education Bachelor of Arts | Macquarie University Featured Publications The Mirror (UK) | 2002-2006 South China Morning Post | 2004-2006 tvChoice (UK) | 2004-2006 TVQuick (UK) | 2004-2006 Mercedes-Benz Magazine | 2005-2006 Australia’s Best Cars | 2008-2010 V8 Supercars Official Program | 2008-2010 Formula 1 Australian Grand Prix Official Program | 2008-2010 Australian MotoGP Official Program | 2008-2010 Motor | 2012-2013 Street Machine | 2012-2015 Wheels | 2013 Top Gear | 2013-2014 GoAuto | 2014-2015 CarsGuide | 2015-present
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Audi’s China-only brand AUDI has just debuted its next vehicle in concept form — the E SUV.
Audi is living a double life releasing cars you’ve never seen nor heard of in China under its AUDI brand. Yes, all uppercased and without any sign of the familiar four rings.
It’s been a massive success, so far.
When AUDI launched the E5 Sportback in September, the company received 10,153 orders within the first 30 minutes of the books opening. Impressive even by Chinese standards.
Now AUDI is offering a taste of its follow up act for China with the E SUV Concept, which was unveiled at the Guangzhou Auto Show over the weekend.
The E SUV Concept is an SUV version of the E5 Sportback, which is expected to be formally named the AUDI E8 SUV when it goes into production.
The E SUV Concept shares similar styling to the E5, with its signature giant LED trapezoidal lighting from and rear, but brings its own flavour with an SUV coupe design.
Industry publication Car News China reports that the E8 will also use the same Advanced Digitised Platform (ADP) as the E5 and also use tech from Audi’s joint venture partner SAIC’s IM Motors brand.
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Car News China predicts the top grade E8 will be equipped with 800V architecture, along with a 109kWh battery with a range of up to 700km (CLTC).
Single-motor rear and dual motor all-wheel drive variants will be available with the latter producing a combined 500kW with an estimated 0-100km/h sprint coming in under five seconds.
We don't know what the cabin of the concept looks like, it makes sense to assume the interior is much like the E5 Sportback with an expansive curved screen that traverses the dash of a minimalist but luxurious looking cabin.
The Chinese launch of the E8 is expected in early 2026. As for when it comes to Australia, unfortunately that's very unlikely to happen. The closest Australians can get to driving and Audi E8 or E5 is through one of IM Motors products currently being sold in Australia.
IM has arrived in Australia as a luxury sub brand of MG. The current line-up includes the IM5 sedan and IM6 SUV.
The top-of-the-range IM6 Performance comes in at $80,990 and comes standard with a 100kWh battery with up to 505km of range, dual motors for all-wheel drive making 572kW and 702Nm, and 800V architecture.
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Laura Berry is a best-selling Australian author and journalist who has been reviewing cars for more than 15 years. Much more of a Hot Wheels girl than a Matchbox one,…
About Laura