2015 Subaru Outback Bison ad | video

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Malcolm Flynn

Editor

1 min read

Subaru shows how the new Outback can rekindle your kids’ interest in the great outdoors. 

The new fourth-generation Subaru Outback SUV isn’t expected to arrive on our shores until early next year, but the Japanese brand’s marketing is already in full swing in the US where it’s already on sale.

This new Outback television ad highlights a situation that parents have battled for generations; general disinterest from the back seat. 

Promising the same balance of on-road refinement and off-road durability that made the first three generations such a family favourite, Australian buyers should have no trouble spotting our own range of wildlife with the Outback – given a local Bison sighting is a bit of a stretch.

Back when all cars burned fuel and couldn't drive themselves, Mal was curing boredom by scanning every car his parents' VB Commodore drove past. His childhood appreciation for the car world exploded during a three-year stint in the US, and serious questions were asked when he spent a good chunk of his uni career perfecting lap times at Wakefield Park. Mal got his big break scooping the VE II Commodore, before a stint at Overlander magazine and kicking off his online career with The Motor Report in its heyday. These days he's exactly the same height as Michael Schumacher and uses his powers for good at the helm of CarsGuide's editorial team. Mal proudly shuns brand allegiance and counts three young kids, an EH Holden, NA MX-5, KE20 Corolla, W116 Mercedes-Benz and the world's most versatile Toyota Echo among his personal stable. He also craves a Subaru Vortex, so get in touch if you know where to find one.  
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