What's the difference?
BYD. The three letters which keep auto executives from the world's top brands up at night.
The brand’s meteoric rise in Australia from a trickle of imports to a torrent of Chinese-built EVs, outselling even Tesla in the first month of 2024, is testament to this relative newcomer’s ability to surprise and impress its buyers and the industry as a whole.
The car we’re looking at for this review, the Seal, could be its biggest challenge yet. Not only does it have to compete head-to-head with the car which put EVs on the map for mainstream buyers - the Tesla Model 3 - but it also has to vie for a share of the increasingly shrinking sedan market.
So, what’s the deal with the Seal? Is it any good? And, why did BYD choose to name it after a marine mammal? Read on to find out.
Zeekr is a new electric brand and the X small SUV is one of its first cars to come to Australia.
Owned by the Chinese carmaker Geely, which also has a big stake in Volvo, the X is designed in Sweden, built in China and now sold here.
Rivals to this little electric SUV include the Smart #1, Volvo EX30 and Xpeng G6.
The Zeekr X line-up is currently very simple - there’s the rear-wheel drive version and the all-wheel drive we tested.
Those big auto executives have good reason to be worried, because the Seal is yet another impressive offering from China’s most formidable EV player.
It’s not perfect. In some ways it’s trying too hard to be a luxury car, and I think the software in particular could use a little work, but the Seal just does so much right I think it will be hard to be disappointed with one, particularly given its keen entry price.
In fact, if we had to pick one from the range, it would probably be this mid-spec Premium. The range and power on offer are stellar, and all for less money than an entry-level Model 3 or Polestar 2.
The Zeekr X all-wheel drive surprised me in a great way. Not only is this the first Zeekr I've driven, it's also one of the best small electric SUVs I've ever driven. There's so much to like - from the good price and quality design to the high level of safety and how easy it is to drive.