BYD Seal vs Mercedes-Benz CLA

What's the difference?

BYD. The three letters which keep auto executives from the world's top brands up at night.

The brand’s meteoric rise in Australia from a trickle of imports to a torrent of Chinese-built EVs, outselling even Tesla in the first month of 2024, is testament to this relative newcomer’s ability to surprise and impress its buyers and the industry as a whole.

The car we’re looking at for this review, the Seal, could be its biggest challenge yet. Not only does it have to compete head-to-head with the car which put EVs on the map for mainstream buyers - the Tesla Model 3 - but it also has to vie for a share of the increasingly shrinking sedan market.

So, what’s the deal with the Seal? Is it any good? And, why did BYD choose to name it after a marine mammal? Read on to find out.

Mercedes has long been the leader in niche filling, and we’d argue that no other model encapsulates that more than the CLA four-door coupe.

Now in its second-generation form, the CLA is based on Mercedes’ MFA2 small car platform that also underpins the A-Class small car range, B-Class tallboy hatchback and GLA crossover, but is actually dimensionally longer than the one-size up C-Class.

However, while the C-Class might offer more conventional styling, Mercedes says the CLA is targeted towards a younger demographic that puts more weight on design and aesthetics.

The previous generation CLA was topped by a hardcore 45 version, which makes a return here, but new this time around is the less-potent, but still AMG-badged, 35 variant to plug the gap between mainstream grades and the range-topper.

After living with the car for a week, here are our thoughts on the new baby AMG CLA.