BMW X5 vs Kia EV9

What's the difference?

The BMW X5 is a leading contender in the ‘Over $70K Large SUV’ division of Australia’s new car market, which is a hotly-contested segment boasting 15 marques and 25 models.

The X5 has hit an enduring sweet spot with Aussie buyers in terms of size, performance and price. BMW prefers to call it a Sports Activity Vehicle (SAV) as distinct from its Sports Utility Vehicle (SUV) rivals.

Clearly, any word association with a utility is something BMW Group Australia wants to avoid after recently launching its latest X5 range, which brings numerous enhancements including design revisions, increased standard equipment, refreshed powertrains and more.

We were entrusted with the digital ‘Comfort Access’ key to one of the latest X5s, to understand from a family car perspective why this model range enjoys such enduring popularity with prestige SUV (sorry, SAV) buyers.

Kia’s newest addition is either an overpriced mistake or the logical next step for a brand looking to move up in the world.

It’s called the EV9 GT, and much like the many ‘GT’ variants that have gone before it, this one is packing plenty of performance. It’s also loaded with creature comforts, enough to push it into the same league as the luxury car establishment.

But it also takes Kia to new heights in terms of price, which were already pushing boundaries. And it comes at a time when electric vehicles are in hot demand, but at the other end of the price spectrum.

So is this the case of the right car at the wrong time, or simply the next step in Kia’s evolution?