BMW M240I vs Mercedes-Benz Cle200

What's the difference?

When BMW is on a roll, the world needs to watch out.

And, as our Thundernight metallic-hued M240i so literally demonstrates, its purple patch continues after a string of modern marvels like the latest 4 Series and iX, distilling the essence of compact sports coupe and luxury cruiser with dizzying confidence.

Joining the pantheon of back-catalogue greats like the 2002ti and 330Ci, we're missing it already now that the keys have been returned. Isn't that the true sign of the quintessential BMW experience?

The CLE Coupe really feels like a car of the times. As the electric vehicle market continues to suck in resources, the days of endless variants and body styles is going to wane. But the truth is the CLE does a nice job of filling the demands that both previous C-Class Coupe and E-Class Coupe buyers are looking for.

It’s a stylish model with plenty of technology on the inside, so it should appeal to those who want something refined and elegant for their lifestyle. It has a hint of sportiness on road, without being overtly dynamic or uncomfortable; although Mercedes-AMG will cater to those buyers soon enough. And it offers the kind of space inside that buyers of both models will find acceptable (as long as they don’t have to climb into the back regularly).

The biggest challenge will be convincing C-Class customers to take the big jump up in price over the model it replaces, while at the same time convincing E-Class buyers that this is still something special and different given its similarities to the old model.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.