BMW IX vs Genesis GV80

What's the difference?

If anyone was worried that it would be too late to get a decent bit of value out of an entry-level iX, there's reassuring news.

With more power, range and features added to the model and the cost remaining close to its former sticker price, the iX has held up well despite now existing in a more competitive environment.

The Genesis GV80 Coupe is a rare breed – it comes packed to the gills with features, has great ownership benefits and can easily accommodate a large family in comfort.

The fuel economy isn’t great but it looks and acts the part of a true luxury SUV. My husband and son were impressed and enjoyed all of the features it has.

The iX was a bit divisive upon its original launch, because it was one of the early adopters of BMW’s current ‘big grille’ era.

The good news for the iX is that many have adjusted their expectations on that front and it now feels pretty well at home in the brand’s line-up.

The addition of the 'Iconic Glow' grille surround might be a step too far for some, but overall the iX has aged well and its exterior design hasn’t changed much because of that.

The adaptive LED headlights have new DRL elements, and the M Sport pack is now standard, but if you were only casually familiar with the iX you’d have to be looking closely to spot the update.

The new colour palette for the iX also includes the pictured 'Arctic Race Blue metallic', though I’m personally a fan of the iX in all black, giving it a more monolithic look.

Inside, it’s a similar story - what was once perhaps ahead of its time is now the expectation in an electric SUV. Minimalism in terms of physical controls, but plenty of space.

Helping the feeling of spaciousness is the now-standard panoramic sunroof, though a lack of physical shade is one of the iX’s few interior let-downs. Instead, it can electrochromatically ‘shade’, which still lets in plenty of light.

At night, ambient lighting joins the glow of the iX’s rather large 14.9-inch multimedia touchscreen and 12.3-inch driver display.

At first glance, there’s not a lot that separates the external styling of the Coupe and SUV, at least in the front.

The biggest difference is obviously in the rear and it's here Coupe's design shines. The SUV sibling looks nice but is a little boxy at the rear and features a dicky-looking window. The Coupe's rear is pinched but it’s rather softly done compared to some rivals.

It manages to look sleek and sexy as coupes tend to be without losing any of its large road-side presence.

The 'Storr Green Matte' paintwork on our test car highlights the high-end feel, as does the huge LED external lights and chrome accents.

Head into the cabin and you'll find design elements which accentuate the width of the car – like the long air vent strip that runs the length of the dashboard, a wide centre console and the huge 27-inch OLED technology screen that houses the media system and instrument cluster. Even the touchscreen control panel for climate and seat functions is big.

Our test model has a cream-coloured suede headliner and quilted Nappa leather seats that look plush. Contrasting stitching and the seatbelts are a bright red (or dark orange, depending on who you ask) and the panoramic sunroof adds a bright and cheery element.

The ambient lighting surrounds a lot of the features, like the cupholders and the crystal rotary dials. In fact, when you pop the car into reverse, the light changes from whatever it was to red, which is neat.

As far as luxury cars go, this totally looks the part and while design is very subjective, I love how this looks inside and out. Let us know what you think of it in the comments.

The space on offer in both rows of the iX is a huge plus, and it might even be enough to make you look past some of the small downsides to the electric Bimmer’s interior.

The iX’s clever two-level central console has the phone charger pad and drinks holders down out of the way and means you can put distractions (phone) and your tall bottles out of the way. There's a slot above for your phone to sit upright with a gap under for charging, too.

The storage bin under the armrest also has plenty of space as well as a little shelf for smaller items you don't want to go hunting for, but the iX’s control panel and dial are still reflective and, at certain times of the day, this means distracting light getting in your eyes. 

Speaking of distracting, I have found BMW’s multimedia software to be less intuitive and more complicated with each major update, and ‘OS 8.5’ is no different. At this point, using the brand’s touchscreen feels like operating an iPad on the move, with dozens of menu tiles to sort through.

But back to the physical space that is the iX’s interior - the big EV makes a lot of sense as a family car, especially if your kids are old enough to appreciate (and keep clean) the fit and finish.

Not only does the drive have a nicely adjustable and comfortable sports seat thanks to the M Sport pack, there's also heating and a massage function.

The front passenger gets the same, and the second row is borderline palatial. There's heaps of kneeroom, headroom, and even space under the front seats at their lowest setting to slot your feet.

The four-zone climate controls mean arguments are avoided, there is of course a central armrest, though even with it folded up and a person in the centre there's enough room in the back to be comfortable. 

Behind that, the iX’s 500 litres of boot space could probably be expanded but at the expense of rear legroom, so it's acceptable. There is space under the floor for cables, but no space saver spare, just a repair kit.

There's a switch that allows you to fold the seats down from the tailgate, but you can also manually fold the middle seat for a 40/20/40 split rather than the more expected 60/40.

With all of its features offering comfort and luxury, practicality is pretty high for the GV80 Coupe.

The cabin feels almost cavernous up front for my 168cm height. As mentioned, the seats are very comfortable and there is a stretching function that briefly comes on during a longer journey to ease any fatigue in your lumbar.

The rear row is almost as large as the front and there's a limo-like quality to the legroom that taller individuals will enjoy. The headroom is good for the outboard seats but a taller adult will be hunched when sat in the middle. Keep that for a kid!

Amenities in this row are excellent with the powered outboard seats that feature heat and cooling functions, directional air-vents, climate control and retractable sun-blinds (my son's favourites). 

The individual storage is a little less than you might expect for such a large car, especially up front, as all options are on the shallow/small side.

There is a middle console (think of it as a tray), glove box, two cupholders, two drink bottle holders and a phone cubby that can be closed to keep things looking neat.

The rear row sees two map pockets, two cupholders and a storage cubby in the fold-down armrest, as well as some shallow bin storage.

Technology looks stellar, is easy to use and found throughout.

You're spoiled for choice when it comes to charging as there are four USB-C ports, three 12-volt sockets and a wireless charging pad to choose from. 

And new for 2025 is the UV-C feature, which sterilises whatever you place inside the middle console. Handy for anyone who wants to disinfect small items, like a phone, keys or wallet.

The multimedia system takes a while to get used to as the tech has been updated but once you do, it’s an easy system. You can access the media system via the touchscreen or the rotary dial. Climate control and seat functions are accessed via the large control panel that sits underneath, which is handy for when you're on the go. 

The GV80 Coupe has built-in sat nav, wired Apple CarPlay and Android Auto, as well as, a 12-inch colour head-up display.

Because of the sleek rear shape, the boot space sits at 644L when all seats are in use. It’s large enough for my gear and weekly errands and I like the powered tailgate's proximity feature. As long as you have the key fob, it will open when you stand at the rear. Great for when you have your hands full.

The loading space is level and the rear seat has a 40/20/40 split, which opens up storage options. But underneath the floor, there are heaps of cubbies for extra storage of smaller items and it’s here the tyre mobility and roadside assistance kits are housed.

The GV80 line-up has seen a model facelift for 2025 and the flagship’s powerful V6 engine now comes standard for all models. There's new tech and some design tweaks, too.

That means the price points are starting to creep a lot closer to their Euro rivals as the 3.5T Luxury AWD Coupe is priced from $136,000, before on-road costs.

However, despite only being offered in one variant for our market, the coupe is is ridiculously well-specified and you don't have to add luxury/enhancement packs at additional costs as you do on some of this car's rivals (I'm looking at you Range Rover).

In comparison, the closest rival, the BMW X6 xDrive40 MHEV, sits at $144,900 MSRP, and then the Range Rover Velar Autobiography comes in at $156,430 MSRP before the most expensive rival, the Mercedes-Benz GLE 450 4Matic Coupe, at $159,900 MSRP.

When I start talking about the GV80 Coupe's standard features I lose breath trying to list them all and you're about to learn why.

For comfort and luxury the Coupe is offered with crystal accents on its dials, Nappa leather upholstery, suede trims, a heated steering wheel and a panoramic sunroof.

The front seats are powered and feature a two-position memory function, lumbar- and side-bolster adjustments, extendable under-thigh supports, heat and ventilation functions... and a massage function.

Rear outboard seats are also powered and can be slide backwards/forwards and recline. They feature heat and ventilation functions as well.

Practical features include a powered tailgate with a proximity opening feature, retractable sun blinds (rear row), tri-zone climate control, keyless entry, push-button start, remote start and parking assist (via key fob), carwash and valet mode, and new for 2025, a biometrics system (fingerprint access for vehicle start and profile selection).

Technology includes a new 27-inch OLED screen that houses the multimedia system and instrument cluster, customisable ambient lighting, wired Apple CarPlay and Android Auto, over-the-air updates, satellite navigation, 12-inch coloured head-up display, digital rear view mirror, four USB-C ports, three 12-volt sockets, a wireless charging pad, Bluetooth connectivity and digital radio.

Phew... told ya there's a lot. Oh, and an 18-speaker Bang & Olufsen sound system. There. Done.

The iX has, as the xDrive part of its name would suggest, a dual-motor electric set-up with all-wheel drive. 

Power and torque now total 300kW and 700Nm for the system in the xDrive45 M Sport, up from the 240kW and 630Nm on offer in the outgoing xDrive40.

BMW says the iX is now good to hit 100km/h from a standstill in 5.1 seconds, with its claimed top speed a nice, rounded 200km/h.

The GV80 model facelift sees all variants enjoy a powerful 3.5L twin-turbo petrol V6 engine that produces 279kW of power and 530Nm of torque.

The Coupe is an AWD, features an eight-speed auto transmission and can do a 0-100km/h sprint in just 5.7 seconds.

It also has different terrain modes and a braked trailer towing capacity of 2722kg. Whether you’d use this car for that sort of stuff is another matter.

The iX’s 94.8kWh battery allows a range up to 522km, but relatively low efficiency because of the size and weight.

Its 20kWh/100km is on the higher side of power use for cars around this size and this is part of the reason its huge battery capacity results in a fairly average driving range.

Maximum power input for DC fast charging is, however, up from 150kW to 175kW with the update, which is good news for those long drives.

Aye, here's the rub, as the hefty power comes with a thirsty gullet.

The official combined fuel-cycle consumption figure is a hefty 11.7L/100km and my real-world usage came out at 11.4L/100km after doing a lot of open-road trips this week.

I haven’t held back using the power but it's thirsty compared to its rivals which mostly sport mild-hybrid powertrains.

Based on the large 80L fuel tank and official combined fuel cycle consumption figure this car's theoretical driving range is 684km.

The BMW iX was a relatively early entry into the catalogue of electric cars I’ve driven and because of that it had a couple of (in hindsight) unfair criticisms levelled at it.

For a start, it felt heavier than expected and its ride quality didn’t feel up to BMW’s standards - both things that plenty of electric SUVs have struggled with since.

But its drivetrain, design, and interior all impressed, aside from perhaps some of the aforementioned interior reflections.

Now years on, and the iX has aged well.

Some of the mechanicals and suspension also copped a tweak along with the entry iX now being a more powerful ‘45’. The result is a big electric SUV that holds up better than I remember.

‘Smooth’ is the key word that comes to mind in regards to a lot of the iX’s characteristics. While it’s still not perfect and feels heavy, the iX rides well in comparison to many SUVs on the market, including some of its close rivals.

Perhaps key to this is the fact its standard 21-inch wheels leave plenty of tyre to help the suspension soak up sharp edges on bumps, while we’re sure BMW’s handling engineers have learned more about getting the best out of a big, heavy electric vehicle in the last couple of years.

Road noise is well-muted as a result, and the shape of the iX doesn’t seem to lend itself to excessive wind noise. Even when you’re getting rather quick.

Despite being a 2525kg beast, its 5.1-second sprint to 100km/h is in the muscle car realm - the last of Holden’s V8 Commodores would do about that, for reference.

Its acceleration is also nicely progressive, rather than giving you an almighty but unnecessary jolt of torque right as you put your foot down. But once there’s traction and you’re rolling, the xDrive45 is impressive.

Meanwhile, its cornering and braking still reveal the heft behind the iX, it’s not something you can chuck around like a go-kart, but that’s also not really its area.

Anyone familiar with BMW’s steering characteristics will find the slightly higher force required for its weight (and thickness of the steering wheel rim) standard, though it’s still unnecessarily on the heavier side.

The GV80 Coupe has a deep well of power to dip into and fantastic pick up. The power delivery feels effortless and it’s easy for urban and open-road driving.

The GV80 isn't as dynamic on the road as some of its rivals when it comes to the ‘sporty’ factor and you notice that the most when you hit high winds or tackle a tight turn, as there is some roll, but on the whole it’s a smooth ride. Think of it as more ‘stately’ than sporty.

The cabin is mostly quiet but wind noise can creep in at higher speeds.

The wide windows and high ride mean the visibility is very good and so is the sound quality from the 18-speaker Bang & Olufsen audio system. Every school run is a concert!

The GV80 Coupe is large car and will fill out a parking space but it’s not hard to park because the 360-degree view camera system is so good and the projected parking guidelines add assurance in a tight spot. 

There is a remote parking assist feature, where you can move the car remotely from your key fob, which is great for those times someone parks a bit too close and there’s not enough door clearance to get in.

For those concerned with safety, you needn’t worry as the GV80 Coupe has a maximum five-star ANCAP safety rating from testing done in 2021 and scored highly for its adult and child protection scores at 91 per cent and 88 per cent, respectively.

Standard safety features include rear cross-traffic alert, lane departure alert, lane keeping aid, traffic sign recognition, intelligent seatbelt warning, a head-up display, adaptive cruise control, blind spot monitoring, blind-spot view monitor, parking assist pilot, driver attention alert and safe exit warning.

Other features include child occupant alert, leading vehicle departure alert, tyre pressure monitoring, LED DRLs, a 360-degree view camera system and front and rear sensors.

The GV80 Coupe comes with AEB with forward collision warning, car, pedestrian, cyclist and backover detection which is operational from 5.0–200km/h (up to 85km/h for car detection).

The GV80 features 10-airbags, which is great for the class!

There are ISOFIX mounts on the rear outboard seats plus three top tethers and you might get three seats installed if they’re not too big but two will fit best.

BMW offers a five-year/unlimited kilometre warranty with an eight-year/160,000km warranty on the battery.

BMW servicing takes place as needed rather than on a schedule, meaning you’ll be alerted via the car or app when a service is required in the near future.

For the iX a six-year all-inclusive service pack costs $3475, regardless of how many km you drive.

BMW has 54 servicing dealers listed in Australia, with each capital city covered and many more locations in the eastern states.

The GV80 Coupe comes with a five-year/unlimited km warranty and complimentary servicing for five-years or 50,000km, whichever occurs first.

There is also complimentary roadside assistance through Assist Australia for five years.

Since this is a turbo, the servicing intervals are a little annoying at every 12 months or 10,000km but it’s rare for a car brand, let alone a luxury one, to offer anything for free. What Genesis offers is a real plus.