BMW I7 vs Audi Q8 E-Tron

What's the difference?

The i7 xDrive60 M Sport is close to the perfect 7 Series. From the comfort of being driven in it, to the ease of driving it, even for hours on end.

The i7's range of 625km is outstanding for an electric vehicle, but a petrol powered 740i will get you about 900km on a full tank. How many kilometres a day will you cover? Do you have time and a way to charge the i7 daily if you do cover a lot of distance?

If driving range isn't an issue, the i7 will reward you with a smooth, effortless driving experience and your passengers will have a serene journey in luxurious, high-tech surroundings. Just don't bump the door release button accidentally!

The Audi Q8 e-tron ushers in welcome improvements to an already likeable and capable large luxury SUV.

But it is also feeling dated compared to newer and fresher rivals like the BMW iX, isn’t as good to drive as the best, offers disappointing range for the size of the new battery, and prices are creeping up for what is essentially a half-decade-old EV.

The name change isn’t enough. What the Q8 e-tron really needs is a massive leap in its Vorsprung durch Technik in a rapidly evolving electrified landscape.

 Very good… but far from great.

At 5.4m long and 2.2m wide the i7 xDrive60 M Sport is enormous and imposing  - as a 7 Series BMW should be.

What's significantly different in the look of this latest incarnation of BMW flagship limousine is its show stopping face.

That LED-lined grille has Vegas pizazz and the pretty glittering Swarovski Crystal headlights are mesmerising. I doubt the words 'pizazz' and 'pretty' have ever been used to describe any previous generation BMW 7 Series.

Fear not, though, from every other angle the i7 looks business-like and serious… and solid as though carved from a single slab of marble.

Solid is also a good word for the i7's interior. Look at the seats in the images - they're hotel lobby sized and I'm still uncertain how they managed to fit them through the i7's doorway.

Our car had the Merino Tartufo brown leather upholstery which suited the 1970s-style futuristic design of the seats with their headrests wrapped in carbon fibre and the satin aluminium trim throughout the cabin. They look like seats from the bridge of a spaceship in a sci-fi series.

The enormous 31.3-inch screen in the rear is a show-stopper as are the tablets in the rear doors to control the screen functions along with the seat heating and adjustment.

Disappointing in comparison is the smaller media and instrument displays up front. And it's not just the lesser proportions but the styling of the screens that's a let down.

Surely this was a chance for BMW to integrate a large, flowing interactive screen over the dashboard and not something which looks propped up and an afterthought to the design of the cabin.

I also find the crystal-effect plastic that trims the dashboard and extends into the doors a little over-the-top, especially when it's backlit with LEDs.

The Q8 e-tron looks smaller than it actually is, with the SUV wagon’s length/width/height/wheelbase numbers measuring in at 4915/1937/1633mm/2928mm, respectively.

The Sportback version is slightly lower at 1619mm.

You’ll need a keen eye to spot the difference between the old e-tron and new Q8 e-tron, with almost all of the visual changes reserved for the front end.

For starters, there’s a new, two-dimensional four-ring logo that looks larger and flatter than before, sitting within a sleeker and slimmer grille treatment that now takes in the restyled headlights. Along with the redesigned bumper, the effect serves to broaden the SUV’s stance.

The effect also suggests improved aerodynamics, aided by small air foils near the wheel arches and a fully-clad underbody section.  

Otherwise, aside from the odd inclusion of the make-model name on the B-pillar and minor trim updates out back, the Q8 e-tron keeps the same, contemporary appearance of its predecessor. Which is no bad thing. 

And there are even fewer changes inside.

Sure, the i7 isn't an SUV but a sedan like this needs to be roomy and comfortable, it also needs to be an ergonomic place to work for passengers in the back with laptops, and it needs to be well appointed with internet connectivity and charging outlets. A boot that can take at least two passenger's luggage is also vital.

The i7 has all of that covered with good legroom in the second row even for me at 189cm tall. I spent two hours back there writing my script for the video for this review while the i7 was charging.

As I typed away I had plenty of elbow room but I could have done with a tray table for the computer.

There's a wireless phone charger in the fold-down rear centre console, along with USB ports galore.

You'll find another wireless phone charger up front and more USB ports. The i7 also has its own internet hotspot.

The sumptuous seats in the rear are power adjustable and also heated, but lack a massaging function.

There's also rear dual-zone climate control and sun-blinds which cover the back and side windows.

Cabin storage is good with large covered areas in the front and rear centre consoles, plus there are two cupholders in the rear and another two up front, with large door pockets, as well.

The cargo capacity of the boot is a healthy 500 litres but it's quite shallow due to the electric vehicle batteries eating into the luggage space.

The automatic doors can be opened several ways from the inside.

First there's a button inside which is high on the rear door and another on the dashboard which will open them automatically while using sensors to ensure they don't hit anything.

There's another button much lower down which will pop the door open slightly for you to push it the rest of the way.

Finally there's an emergency handle which will override the electric opening.

You can open the doors from the outside automatically by pushing a button near the door handle or by using the exterior door handle normally.

Closing involves pressing the high placed button if you're inside or by tapping the exterior button on the outside door handle if you've exited the car.

We did have a door mishap twice during our week with the i7. The first was when bags placed on the front passenger seat bumped the release button and caused the door to pop open, followed quickly by me lunging across to pull it shut again. It's lucky my arms are long.

The second was when my eight-year old son bumped the door release button with his knee again popping open the door but this time at 110km/h on the motorway. He was able to close the door but it rattled both of us, understandably and I kept the child lock on for the rest of the week.

He's been in a different test vehicle every week of his life since he was born and this is the first time we've ever had a door open unintentionally like this. I've also never had a door open, just because a bag has leaned on it, either.

So, the auto door opening function might create a nice impression and make opening and closing the heavy doors easier, but I think manual doors would be more practical.

More than merely good enough.

Entry and egress are easy thanks to a lofty ride height and wide-opening doors. Once sat, you’ll discover Audi has not changed anything much inside compared to the old e-tron. Frankly, very little needed to.

You’ll still find a strikingly stylish and upmarket cabin offering sufficient space for five people, a commanding driving position, superbly supportive front seats that are a boon when long-distance driving, plenty of storage options, ample ventilation and suitably moody lighting.

While not the most modern dash on the market when contrasted to the vast ‘hyper’ screens of some rivals, the Q8 e-tron’s remains very architectural in appearance and presentation.

Trim and material quality are certainly up to brand expectations. Practicality remains a priority, with lots of storage areas within the dash, console and door cards.

There are no fewer than three screens – a 12.3-inch digital instrument cluster Audi calls 'Virtual Cockpit', a 10.1-inch central multimedia display with haptic feedback and an 8.6-inch unit for climate control.

While they may seem daunting at first, a little familiarisation means most users will find them easy to operate.

Kudos, too, to the super-clear markings in the instrumentation, as well as the very satisfying tactile sensations of using the quality switchgear and controls. Typical Audi thoroughness here.

The same applies to the Q8 e-tron’s roomy and pleasantly-presented back seat area, with intelligently designed seating offering a nicely angled backrest as well as supportive cushion.

Three people can fit across without too much pain, though two is better, as the folding centre armrest and other amenities like air vents and climate control systems can be better-accessed and enjoyed.

You can see, smell and feel where your money’s gone inside. This is a quiet, isolated and cocooning experience, whether cruising on the motorway or stuck in heavy urban traffic. As you’d expect from a luxury SUV.

About the only real jarring aspect are the $3500 virtual exterior mirrors, created to improve aero performance. Their door-mounted screens are set low, outside the natural visual eyeline of the driver, creating confusion and adding precious extra seconds of eyes not on the road ahead. They’re irritating to the point of frustration.

Otherwise, the Q8 e-tron gets the job done inside, with cargo capacity at a reasonable 569 litres in the SUV wagon and 528L in the Sportback. And there’s even a 62L tub in the frunk up front to store the cables that also come standard with the EV.

Audi interior and packaging expertise strikes again.

First thing’s first. The Q8 e-tron has very little in common with the existing Q8 petrol, diesel and SQ8 high-performance models.

These, along with the larger Q7, have internal combustion engines.

However, keep in mind all leverage variations of the same 'MLB Evo' architecture that first saw the light of day all the way back in 2015. So, no spring chickens here.

But as it currently also serves Bentley, Lamborghini and Porsche SUVs, we’re talking about a classy set of components, anyway. Plus, the pre-facelift model was only rolled out on the world market in 2019.

For now, only a single variant is here, known as the Q8 e-tron 55, meaning the previous, smaller-battery 50 and flagship SQ8 aren’t here yet. That will happen sometime during 2024.

As before, there’s the choice of a traditional SUV wagon or more-popular BMW X6-style Sportback SUV coupe.

Prices start at $153,900 (all prices are before on-road costs) for the former and $165,900 for the latter, and that’s a jump of nearly $8K and $9K respectively over their old e-tron-as-a-noun-rather-than-an-adjective predecessors.

At least the Q8 e-tron is well equipped.

On the safety front, you’ll find about 40 driver assistance systems, backed up by a plethora of cameras, radar sensors and ultrasonic sensors to help keep the SUV as secure as possible.

These include a 360-degree camera system, adaptive cruise control, lane-support systems, rear cross-traffic assist and Autonomous Emergency Braking (AEB).

More on safety further down below.

All models also include adaptive air suspension with a variable ride height range of 76mm, a drive-mode selector that switches between normal and sport settings, LED headlights with auto high beams, keyless entry/start, front and rear climate control, heated and powered front seats and adjustable regenerative braking paddles on the steering wheel.

There's also a head-up display, three digital screens including electronic instrumentation and a central touchscreen with haptic feedback, satellite navigation, Android Auto, wireless Apple CarPlay, digital radio, wireless smartphone charging, four USB-C ports, an electric tailgate with gesture control, roof rails and 20-inch alloy wheels – with a space-saver spare wheel to boot.

Plus, an undisclosed number of Launch Edition SUVs from $165,900 are also available, adding Audi’s S line exterior styling touches, 21-inch wheels, sports front seats, a racier steering wheel, electric steering column adjustment and more.

Note that the base Q8 e-tron 55 does not include leather upholstery (it’s synthetic material instead) or a sunroof as standard.

Pricing and spec, then, are generally in-line with the luxury Euro EV SUV competition, which is to say, a bit on the exxy side.

Let’s check out the changes.

The i7 xDrive 60 M Sport has two electric motors - one at the front one at the rear - making this large saloon all-wheel drive.

The combined output is outrageous. We're talking 400kW and 750Nm. That's enough oomph to fire this electric missile from 0-100km/h in 4.7 seconds.

When EVs first came out a lot of people saw the technology as lending itself to small city cars, but with the smoothness of motion is offers, the silent operation and the colossal grunt it can supply nothing suits a big limo like the 7 Series better than electric motors.

Tech-overload alert. As per its predecessor, the Q8 e-tron 55 continues with two electric motors – one on each axle – for ‘quattro’ all-wheel drive.

Upgraded internals are said to improve efficiency substantially. Both are induction/asynchronous motors, mated to a single-gear two-stage ratio planetary transmission.

In the 55 model, the dual-motor set-up delivers a combined 300kW of power and 664Nm of torque, for a healthy 0-100km/h sprint-time of 5.6 seconds, on the way to a 200km/h top speed.

That’s impressive, given the lightest Q8 e-tron 55 tips the scales from 2595kg. That said, the Audi’s power-to-weight ratio is an equally strong 116kg/tonne.

Other updates include more direct steering, stiffer front suspension and retuned chassis controls.

Suspension is a five-link arrangement all-around, with adaptive air suspension featuring an electronically controlled with continuously variable adaptive damping system.

There are removal trucks shorter and narrower than the i7 but this limousine is possibly the easiest and most comfortable car I've driven in almost 15 years of testing vehicles from Toyotas to Bentleys.

The steering is pinky-finger light but accurate, the ride (as driver and passenger in the second row) is superbly composed and the electric powertrain add a smoothness to movement that no combustion engine on the planet can come close to.

The xDrive60 M Sport comes standard with BMW's 'Executive Drive Pro' feature which includes the 'Active Roll Stabilisation' and 'Active Roll Comfort' systems used on Rolls Royces.

The systems use motors to level the body through dips and corners, and the result has to be felt to be fully appreciated.

It's oddly amazing - you could have a bowl of molten lava in your lap and not spill any of it.

And then there are the seats. As a driver the under thigh support offered by the big, thick, wide seat base is exactly right for long distances, while the back rest is supportive without being too firm.

If I was to name any downsides to the driving experience it would be the limited forward visibility due to the narrow windscreen and thick. short A-pillars.

I found myself always having to peer around those pillars at intersections and pedestrian crossings.

Rearward visibility is completely blocked when the second row's large screen is folded down and the rear vision mirror doesn't have a camera function to get around this issue.

Sure there's a reversing camera but being able to see what's coming up behind you in traffic is important to for safe situational awareness.

I'm also not a fan of the synthesised driving sounds. It's unnecessary, especially in something like a chauffeur-operated limousine.

I think it only serves to cheapen what is such a high-end experience. Thankfully you can turn it off.

The same goes for 'Boost Mode' which provides all available grunt once a paddle behind the steering wheel is pulled and counts down like a missile launch. Seriously? Come on - this isn't a 2 Series!

For decades, Audi used the advertising tagline ‘Vorsprung durch Technik’ – which means Progress through Technology in its native German – to highlight how advanced its vehicles are.

So, how has the Q8 e-tron advanced over its predecessor?

Right from the get-go, there’s so much to dig about the electric Audi SUV, especially if you’re new to luxury EVs.

To start with, it’s as quiet as you’d expect, even by luxury brand standards. As the Audi accelerates, the sense of momentum is somewhat masked by how refined and civilised your progress is.

Watch that, though. You could get a speeding fine more easily than you expect!

Anyway, with 664Nm of torque coming on instantly, there’s certainly no shortage of it, backed up by enough muscle for effortless and instantaneous overtaking. This sort of motoring can become highly addictive.

Similarly, a low centre of gravity, combined with a beautifully modulated electric power steering and the quattro AWD set-up, provides pleasing agility combined with reassuring roadholding. Even when you’re pressing on, the Q8 e-tron corners and grip with confidence and control.

So far, so good. Especially considering the air suspension is further cushioning your sense of speed, with excellent bump absorption for an isolated ride.

That’s on the standard 20-inch alloys spec. Riding on the larger wheels, there is a bit more firmness, as well as some road-noise intrusion.

Plus, it doesn’t take long to realise the Q8 e-tron is a very heavy vehicle. Though undeniably quick and athletic, changing directions in a hurry means that the SUV can feel a bit unwieldy.

Throttle response at higher velocities can seem a little muted and, over certain crests and humps when travelling fast, there is a sense that the driver really needs to have their wits about them.

Best to take it a bit easier, then, and enjoy the serenity the Audi EV SUV delivers in more typical and restrained travelling scenarios.

There is so much that the Q8 e-tron brings, and driving it normally really does reveal a sophisticated, comfortable, dependable and high-quality grand-touring experience.

Push a bit harder, though, and some cracks show up.

Tested way back in 2019 but updated in September, 2023, the e-tron/Q8 e-tron range scored a maximum five-star ANCAP crash-test rating.

There is no shortage of safety equipment – with passive and active, driver-assist-heavy technologies designed to avoid an accident, with full surround-view cameras also providing an extra level of security.

Standard kit includes Audi’s 'Pre-Sense front' and 'Pre-Sense rear', offering AEB, cross-traffic alert and active lane-keep assistance tech, as well as adaptive cruise control with full stop/go, eight airbags (dual front as well as side and curtain airbags for all outboard occupants), hill-descent control, anti-lock brakes, electronic brake-force distribution, brake-assist, electronic stability control, traction control and tyre pressure monitors.

The AEB system can detect pedestrians and cyclists between 10km/h and 85km/h, and even at night, while for other motor vehicles that increases to 250km/h (an upper velocity more relevant for the coming SQ8 e-tron). The active lane warning operations is from 65-250km/h.

Both outboard rear seats feature ISOFIX child-seat latches, along with three top tethers for straps.

The i7 xDrive60 M Sport is covered  by BMW's five-year, unlimited kilometre warranty. The battery is covered for eight years or 160,000km.

There's no regular servicing schedule but the car will identify any faults and maintenance issues and notify you. A six-year unlimited service plan is offered by BMW and is included in the purchase price of the i7.

The i7 also comes with a five-year subscription to the charge for charging network, and a home wall box charger.

Audi provides a five-year/unlimited kilometre warranty as well as six-years’ worth of free roadside assistance, which is nothing unusual these days, while the battery warranty is eight years or 160,000km.

The first six years of scheduled servicing is free, too. Intervals are every two years/30,000km (whichever comes first).

Plus, owners also receive six years of complimentary access to Chargefox’s network.