BMW 850I vs Omoda 9

What's the difference?

Does the world really need a car as outrageously loud, over-the-top, exclusive and stupidly fast as BMW’s new 8 Series? Obviously not, but BMW clearly felt that its range, and its customers, could do with something like this. On paper, and even from the kerb, it seems a strange beast - luxurious and yet lightning quick - but from the driver’s seat it just instantly makes sense. And makes you smile. Scarily, there’s an even faster 8 Series Competition version to come…

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

In terms of improving on the car it’s replacing, the new 8 Series pretty much smacks it out of the park. Time has not been kind to vehicles fitted with pop-up headlights and the previous 8 Series, which roamed the planet in limited numbers from 1989 to 1999, with now-unimaginable V12 engines, seems a strange-looking beast, with its tiny little kidney grille almost hiding beneath a BMW badge.

The new M850i is a simply stunning looking beast, particularly in Coupe form (the Convertible is not ugly, but it just doesn’t look as complete). Extremely wide and menacingly low, it seems to loom over whatever patch of ground its parked on, giving off an air of magnificent malevolence.

It looks fantastic when followed from behind, but it’s the front view - featuring the thinnest headlight design ever seen on a BMW for a sleek, Iron Man-like face - that really grabs your attention.

Proportion, poise and big old 20-inch wheels give it plenty of presence, while the way the glasshouse tucks in at the rear only magnifies its powerful hips.

BMW has also thrown plenty of design flair at the interior, where you’ll find the unusual yet fabulous-feeling glass gear lever (there’s more of this sparkly, cut-crystal-like stuff on the volume knob, Start button and iDrive controller).

Not only does it feel truly unique and expensive in your hand, but it has an 8 buried beneath it, which shifts and shimmers as you try and see it through the many angles of the glass.

Elsewhere, the cabin is swathed in merino leather and feels undeniably classy, with a touch of modernity via its big screen, but it’s still not quite as beautiful as the cockpit you’d find in an Audi of a similar price. Close, but not quite.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

At the very least, you’d have to say the 8 Series is fit for purpose. The seats are hugely comfortable for long journeys, so that’s practical, there’s a handy tray for your phone, where it will be wirelessly charged, and there are two cupholders in front of that, and storage for bottles in the doors.

No human larger than primary school age will ever sit in the back, so there’s not a lot going on back there.

In terms of boot space, it’s reasonably capacious at 420 litres, or 350 litres for the Convertible.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.

While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.

In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.

For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.

Truly, there is one impressive engine sitting under that big, hulking bonnet. The M-fettled 4.4-litre V8 has two turbochargers located inside the V of the block for “immediacy of response”, and they certainly deliver that.

Peak power of 390kW is delivered between 5500rpm and 6000rpm while its hefty 750Nm of torque is on song, for effortless overtaking, from 1800rpm all the way to 4600rpm.

Looking at those rev figures it’s clear to see that you are initially launched by a huge wave of torque and then, while you’re still drawing breath, the power really kicks in. 

All that grunt equates to 0 to 100km/h in just 3.7 seconds, which is very fast indeed, and you also get to enjoy a growly, guttural soundtrack, thanks to the standard Sport Exhaust.

The Convertible has the same engine with the same figures, but it’s slightly heavier and thus takes 3.9 seconds to hit the tonne. Which is still stupidly fast for this much car.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

Good luck ever matching these figures, with all that V8 temptation beneath your right foot, but the claimed number, at least, is 10.4 litres per 100km for the Coupe and 10.6 for the Convertible. During our launch drive we would have been absolutely nowhere near those figures.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

There is a sizeable distance between driving a small, lithe sports car that can sprint from 0 to 100km/h in a scorching 3.7 seconds, and then piloting something that feels as large, and louche, as a cruise ship that can do the same thing.

Accelerating in the M850i is an experience that can only be described as hilarious. There’s just so much mass attempting to move so quickly that it defies belief. The way the nose rears into the air, and the rear end seems to dip towards the ground, brings to mind a bucking bronco, although a feisty polo pony would probably be more appropriate.

It’s easy to see why this car is all-wheel drive rather than the traditional BMW rear-driven layout, because there’s just no way you could get all that grunt to the ground with two wheels, or not without some serious power oversteer issues.

For a car that weighs more than 1.8 tonnes, the 8 Series is surprisingly fluid and involving on winding stretches of road. It feels hunkered down and hammered into the road, which is less of a surprise, but the steering is so perfectly weighted and the power delivery so well calibrated that it really encourages you to push on, and rewards you sense of adventure with smile-widening pace.

It’s quite something to suggest of a car that costs a quarter of a million dollars, but the M850i actually exceeds your expectations in terms of driving joy. On paper, it looks like a straight-line bully, or merely a very grand grand tourer, and it does eat up the miles on a freeway with class and ease, but when you want to point it at a mountain pass, it excels there as well.

We drove the new 8 Series back to back with BMW’s also-new Z4, and what really stood out was not just the gulf in power and poise, but the huge difference in the ride/handling balance.

The M850i really can soak up the worst our roads can throw at it with aplomb, while still making you feel connected to the ground beneath you, and inspiring confidence, and its abilities really did make the Z4 feel very brittle and hard indeed.

To be fair, we didn’t get to throw this big luxo-barge at any sections of really sharp S-bends, or 35km/h corners, and no doubt it would be challenge for it to change direction quickly, but through fast sweepers it really does excel.

And as far as its grand-touring design brief, it absolutely nails it.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control. 

Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.

However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting. 

To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.

In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.

BMW is sticking with its not-very-industry-leading three-year, unlimited-kilometre warranty, and says its customers are happy with that, rather than the five- or seven-year warranties some other companies offer. When you’re paying this much for a car, it seems a trifle mean, frankly.

Like all modern BMWs, the servicing requirements for your M850i are controlled by the Condition Based Servicing (CBS) system, which means that “advanced algorithms monitor and calculate the conditions in which a vehicle is used, including mileage, time elapsed since its last service, fuel consumption and how a vehicle is driven”. 

That information allows the car to decide for itself when an annual vehicle inspection or oil service is due.

BMW offers two fixed-price servicing plans, under its BMW Service Inclusive (BSI), which is available in two packages: Basic - $2,290 for five years/80,000km or $5,170 for Plus.

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.